The Analysis of Application of Huger Marketing in China's Mobile Phone Industry

Qinyuan Chen

doi:doi:10.11648/j.si.20160402.27

| Peer-Reviewed

The Analysis of Application of Huger Marketing in China's Mobile Phone Industry

Qinyuan Chen

Published in Science Innovation (Volume 4, Issue 2)

Received: 10 May 2016 Accepted: Published: 11 May 2016

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".

Published in	Science Innovation (Volume 4, Issue 2)
DOI	10.11648/j.si.20160402.27
Page(s)	117-121
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Utility Theory, Hunger Marketing, Consumer Psychology

References

[1]	赵根良.基于消费者心理的饥饿营销策略[J].河北北方学院学报:社会科学版,2012,28(4):48-55。
[2]	刘金锋;文亚青.论“饥饿营销”策略的负面影响和实施条件[J].广东石油化工学院学报,2011,21(5):69-78。
[3]	吕晓焕;黄贺飞.浅谈B2C直销模式下的限量营销--以小米手机为例[J].现代商业,2013,13:94-95。
[4]	洪昕;王珏;林花.我国智能手机营销策略分析[J].企业经济,2012,08:85-86。
[5]	祝源;汪莉;豆传秀.浅析iPhone的营销策略[J].商业文化（上半月）,2012,01。
[6]	欧阳岚.旅游企业网络营销策略探析—基于小米手机网络营销的比较[J].旅游纵览（行业版）,2012,04:75-76。
[7]	张娇娇.苹果产品的营销得失[J].商业现代化,2013,02:75-76。
[8]	于斌.饥饿的小米[J].商界（评论）,2012,02:126-129。
[9]	一帆.饥饿的“米粉”--“网络饥饿营销”的经典案例[J]. Shanghai economic, 2013, 21: 29-31.
[10]	刘清华.“饥饿营销”的应用条件分析[J].现代营销（学苑版）,2011,06:64-65。
[11]	Carlo M. The decline of a fully matured economy [J]. The Economic History Review,New Series,1952, 5(2): 178-184。
[12]	Philip Kotler, Kevin Lane Keller. Marketing Management[M].清华大学出版社,2011:233-251。
[13]	任天飞.市场营销学M].长沙:国防科技大学出版社,2004:136-167,188。
[14]	Jerome E. McCarthy, Basic Marketing [M].上海人民出版社, 2001: 43-48。
[15]	Don E. Schultz, Philip J. Kitchen.Communicating globally: An Integrated Marketing Approach [M]. 机械工业出版社, 2012: 103-107。
[16]	V Shankar; S Balasubramanian. Mobile marking:a synthesis and prognosis [J]. Jounal of interactive marking. 2009, 23: 118-129.

Cite This Article

Plain Text BibTeX RIS

APA Style

Qinyuan Chen. (2016). The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Science Innovation, 4(2), 117-121. https://doi.org/10.11648/j.si.20160402.27

Copy | Download

ACS Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci. Innov. 2016, 4(2), 117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

AMA Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci Innov. 2016;4(2):117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

@article{10.11648/j.si.20160402.27,
  author = {Qinyuan Chen},
  title = {The Analysis of Application of Huger Marketing in China's Mobile Phone Industry},
  journal = {Science Innovation},
  volume = {4},
  number = {2},
  pages = {117-121},
  doi = {10.11648/j.si.20160402.27},
  url = {https://doi.org/10.11648/j.si.20160402.27},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20160402.27},
  abstract = {Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - The Analysis of Application of Huger Marketing in China's Mobile Phone Industry
AU  - Qinyuan Chen
Y1  - 2016/05/11
PY  - 2016
N1  - https://doi.org/10.11648/j.si.20160402.27
DO  - 10.11648/j.si.20160402.27
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 117
EP  - 121
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20160402.27
AB  - Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".
VL  - 4
IS  - 2
ER  -

Copy | Download

Author Information

Qinyuan Chen

School of Management, Hunan University of Science and Technology, Xiangtan, China

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Qinyuan Chen. (2016). The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Science Innovation, 4(2), 117-121. https://doi.org/10.11648/j.si.20160402.27

Copy | Download

ACS Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci. Innov. 2016, 4(2), 117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

AMA Style

Qinyuan Chen. The Analysis of Application of Huger Marketing in China's Mobile Phone Industry. Sci Innov. 2016;4(2):117-121. doi: 10.11648/j.si.20160402.27

Copy | Download

@article{10.11648/j.si.20160402.27,
  author = {Qinyuan Chen},
  title = {The Analysis of Application of Huger Marketing in China's Mobile Phone Industry},
  journal = {Science Innovation},
  volume = {4},
  number = {2},
  pages = {117-121},
  doi = {10.11648/j.si.20160402.27},
  url = {https://doi.org/10.11648/j.si.20160402.27},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20160402.27},
  abstract = {Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - The Analysis of Application of Huger Marketing in China's Mobile Phone Industry
AU  - Qinyuan Chen
Y1  - 2016/05/11
PY  - 2016
N1  - https://doi.org/10.11648/j.si.20160402.27
DO  - 10.11648/j.si.20160402.27
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 117
EP  - 121
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20160402.27
AB  - Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".
VL  - 4
IS  - 2
ER  -

Copy | Download