Structural System of Contribution of Cultural-Tourist Attractions to the Market Attractiveness of the Locality
Volume 1, Issue 5, October 2013, Pages: 63-74
Received: Oct. 21, 2013;
Published: Dec. 10, 2013
Views 2865 Downloads 103
Vukan Vujović, Singidunum University, Belgrade, Serbia
Dušan Perić, Department of Sport and Tourism, Educons University, Novi Sad, Serbia
The estimate of market attractiveness by the local management structures shows its basic shortcoming in that it does not take the impression of visitors as a relevant criterion to a sufficient extent. The abovementioned impressions, transformed into the appropriate rating system of the offered values would allow for a more efficient analysis of current cultural-tourism offers at localities. Accordingly, in a research study conducted at the site of the Petrovaradin fortress (in the northern Serbian province of Vojvodina), a testing of the modified assessment approach was performed, based on the application of the basic model of tourist valorization: Du Cross (2000). This approach is based on the conversion of quantitative parameters of assessment (numerical score on a scale) into qualitative data (attributive measurement characteristics of attractiveness). By grouping of attributive characteristics, based on the previously performed procedure of average values ranking of the scores, the conditions for creating a unique "structural list" of tourist attractions are made. The principle for grouping is the determination of direction and the size of deviation of average values from the determined arithmetic mean of ranks. Thus, in contrast to the basic model (Du Cross), in which only the position within the relevant field of the matrix of market attractiveness and robustness (MAR) is essentially determined, the possibility is offered to accurately classify the elements of attractiveness according to their importance and partially achieved contribution to the resulting /total market positioning.
Structural System of Contribution of Cultural-Tourist Attractions to the Market Attractiveness of the Locality, Science Research.
Vol. 1, No. 5,
2013, pp. 63-74.
Costache, S. (2012). Tourism, Friend or FOE to the Economic Sustainability of Developing Countries. Romanian Economic and Business Review, 7 (2), 60-76.
Linty, P. and Cavilli, M. (2006). Developing Cultural Tourism products (Report No. 6). Retrieved from http://www.ectn.eu.com/uploads/FinalECTNReport012007.pdf
Stankovic, S. (2000). Turisticka geografija [Tourism geography]. Belgrade: Faculty of Geography.
Hadzic, O. (2008). Upravljanje odrzivim razvojem kulturnog turizma u Novom Sadu [Managing of sustainable development of cultural tourism in Novi Sad]. Novi Sad: Faculty of Natural Sciences.
Macleod, N. (2006). Cultural Tourism: Aspects of Authenticity and Commodification. In M. Smith and M. Robinson (Eds.), Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation (pp. 177-190). Clevedon: Channel View Publications.
Philo, C. (2000). Foucault’s geography. In M. Crang and N. Thrift (Eds.), Thinking Space (pp. 205-238). London: Routledge.
Bauman, Z. (2001). Community: Seeking Safety in an Insecure World. Cambridge: Polity.
Augé, M. (1995). Non-Places: Introduction to an Anthropology of Supermodernity. London: Verso.
Du Cros, H. (2000). Planning for Sustainable Cultural Heritage Tourism in Hong Kong SAR (Final Report). Hong Kong: Lord Wilson Heritage Trust.
Robinson, M. and Smith, M. (2006). Politics, Power and Play: The Shiffing Contexts of Cultural Tourism. In M. Smith and M. Robinson (Eds.), Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation (pp. 1-17). Clevedon: Channel View Publications.
Evans, G. (2001). Cultural Planning: An Urban Renaissance?. London: Routledge.
Keating, M. (2001). Rethinking the region: Culture, institutions and economic development in Catalonia and Galicia. European Urban and Regional Studies, 8 (3), 217-234.
Hughes, H. (1996). Redefining cultural tourism. Annals of Tourism Research, 23(3), 707-709.
Hughes, H. (1998). Theatre in London and the Interrelationship with tourism. Tourism Management, 19 (5), 445-452.
McKercher, R. (2001). Attitudes to a non-viable community-owned heritage tourist attractions. Journal of Sustainable Tourism, 9 (1), 29-43.
Geser, G. (2007). European Historic Towns and Cultural Tourism in the Experience Economy. In F. Niccolucci (Eds.), Digital Applications for Tangible Cultural Heritage: Report on the State of the Union Policies, Practices and Developments in Europe (pp. 35-59). Budapest: Archaeolingua.
Richards, G. and Wilson, J. (2006). Developing Creativity in tourist Experiences: A solution to the serial reproduction of culture?. Tourism Management, 27, 1209-1223.
Smith, M.K. (2007). Towards a Cultural Planning Approach to Regeneration". In M.K. Smith (Eds.), Tourism, Culture and Regeneration (pp. 1-11). Wallingford: CABI Pulishing.
Etlin, R.A. (1996). In Defense of Humanism:Value in the Arts and Letters. New York: Cambridge University Press.
Bachvarov, M. and Wilus, R. (2008). Cultural tourism: A new challenge in Central-Eastern Europe. In G. Richards and J. Wilson (Eds.), The changing context of cultural tourism: Part I (pp. 11-17). Arnhem: Association for Tourism and Leisure Education.
Gómez-Borja, M.Á, Romero, C.L, Descals, A.M and Mondéjar-Jiménez, J.A. (2010). Building a tourist typology based on motivations for visiting a cultural city. In M. Kozak, J. Gnoth and L. Andreu (Eds.), Advances in Tourism Destination Marketing (pp. 233-243). London: Routledge.
McKercher, B. (2002). Towards a classification of cultural tourists. International Journal of Tourism Research, 4 (1), 29-38.
McKrecher, B. and Du Cros, H. (2003). Testing a Cultural Tourism Tipology. Journal of Business Research, 59 (1), 647-652.
Brent, R.J.R. and Crouch, G.I. (2003). The Competitive Destination: A Sustainable Tourism Perspective. Wallingford: CABI Publishing.
Rodríguez, J.R.M. and Abdul-Jalbar, B. (2012). Cultural Tourism and Planning Trip: A Case Study. Tourism & Management Studies, 8, 41-47.
Saravanan, A. and Rao, Y.V. (2002). Equitable Tourism Development: Need for Strategic Partnership. International Journal of Multidisciplinary Research, 3(2), 344-356.
Salazar, N.B. (2012). Community-based Cultural Tourism: Issues, Threats and Opportunities. Journal of Sustainable Tourism, 20 (1), 9-22.
Udički, I. (2010). Područje Petrovaradinske tvrđave – identifikacija i procena predela [The Territory of the Petrovaradin Fortress - Identification and Assessment of the Landscape], (Unpublished master’s thesis). University of Belgrade, Serbia.
Ayesha, R. and Evans, G.L. (2004). Viva City: Mixed-use and Urban Tourism. In M.K. Smith (Eds.), Tourism, Culture and Regeneration (pp. 35-48). London: CABI Publishing 2004.
Low, S.M. (2002). Anthropological-Ethnographic Methods for the Assessment of Cultural Values in Heritage Conservation. In M. de la Torre (Eds.), Assessing the Values of Cultural Heritage (pp. 31-49). Los Angeles: Gretty Conservations Institute.
Satterfield, T. (2002). Numbness and Sensitivity in the Elicitation of Environmental Values, In M. de la Torre (Eds.), Assessing the Values of Cultural Heritage (pp. 77-99). Los Angeles: Gretty Conservations Institute.