The term “Shanzhaiji” has become popular keywords in Malian China and Taiwan in recently years. “Shanzhaiji” is first used in cell phone industry and is defined as copy products which is designed by imitating well-known brand. The concept of Shanzhaiji has extended to Shanzhaiji culture in Taiwan and Malian China and also developed a wide range of products. This research focuses on the topic of Shanzhaiji cell phone to explore the relations among customer’s brand awareness, subjective norm, and purchase intention. The paper also conducts labority to manipulate different level of product functions and word of mouth to explore their effect on perceived value and purchase intention.
| Published in | Chinese Language, Literature & Culture (Volume 2, Issue 2) |
| DOI | 10.11648/j.cllc.20170202.11 |
| Page(s) | 10-14 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
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Copyright © The Author(s), 2024. Published by Science Publishing Group |
Shanzhaiji Cell Phones, Subjective Norms, Perceived Value, Brand Awareness, Purchase Intention
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APA Style
Hui-Hsin Huang. (2017). The Theory of Reasoned Action: Shanzhaiji or Counterfeit. Chinese Language, Literature & Culture, 2(2), 10-14. https://doi.org/10.11648/j.cllc.20170202.11
ACS Style
Hui-Hsin Huang. The Theory of Reasoned Action: Shanzhaiji or Counterfeit. Chin. Lang. Lit. Cult. 2017, 2(2), 10-14. doi: 10.11648/j.cllc.20170202.11
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Download@article{10.11648/j.cllc.20170202.11,
author = {Hui-Hsin Huang},
title = {The Theory of Reasoned Action: Shanzhaiji or Counterfeit},
journal = {Chinese Language, Literature & Culture},
volume = {2},
number = {2},
pages = {10-14},
doi = {10.11648/j.cllc.20170202.11},
url = {https://doi.org/10.11648/j.cllc.20170202.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cllc.20170202.11},
abstract = {The term “Shanzhaiji” has become popular keywords in Malian China and Taiwan in recently years. “Shanzhaiji” is first used in cell phone industry and is defined as copy products which is designed by imitating well-known brand. The concept of Shanzhaiji has extended to Shanzhaiji culture in Taiwan and Malian China and also developed a wide range of products. This research focuses on the topic of Shanzhaiji cell phone to explore the relations among customer’s brand awareness, subjective norm, and purchase intention. The paper also conducts labority to manipulate different level of product functions and word of mouth to explore their effect on perceived value and purchase intention.},
year = {2017}
}
TY - JOUR T1 - The Theory of Reasoned Action: Shanzhaiji or Counterfeit AU - Hui-Hsin Huang Y1 - 2017/04/01 PY - 2017 N1 - https://doi.org/10.11648/j.cllc.20170202.11 DO - 10.11648/j.cllc.20170202.11 T2 - Chinese Language, Literature & Culture JF - Chinese Language, Literature & Culture JO - Chinese Language, Literature & Culture SP - 10 EP - 14 PB - Science Publishing Group UR - https://doi.org/10.11648/j.cllc.20170202.11 AB - The term “Shanzhaiji” has become popular keywords in Malian China and Taiwan in recently years. “Shanzhaiji” is first used in cell phone industry and is defined as copy products which is designed by imitating well-known brand. The concept of Shanzhaiji has extended to Shanzhaiji culture in Taiwan and Malian China and also developed a wide range of products. This research focuses on the topic of Shanzhaiji cell phone to explore the relations among customer’s brand awareness, subjective norm, and purchase intention. The paper also conducts labority to manipulate different level of product functions and word of mouth to explore their effect on perceived value and purchase intention. VL - 2 IS - 2 ER -
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