The Challenges, Innovation and Development of University Broadcasting in the Context of Convergence Media: To Jiangsu University Broadcast Station as an Example
Education Journal
Volume 6, Issue 6, November 2017, Pages: 215-218
Received: Nov. 30, 2017; Accepted: Dec. 15, 2017; Published: Jan. 4, 2018
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Author
He Wei, Propaganda Department of Party Committee, Jiangsu University, Zhenjiang, China
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Abstract
With the rapid development of new online media, the traditional media has been greatly impacted. Being an important tool of campus propaganda, university broadcasting faces the urgent problem that how to go with the stream of convergence media. The article analyzes the present situation and existing problems of campus radio in colleges and universities and discusses the opportunities and challenges that campus broadcasting faces in the context of convergence media. Based on that, the article puts forward suggestions on the innovation and development of university campus.
Keywords
Convergence Media, Colleges and Universities, Campus Radio
To cite this article
He Wei, The Challenges, Innovation and Development of University Broadcasting in the Context of Convergence Media: To Jiangsu University Broadcast Station as an Example, Education Journal. Vol. 6, No. 6, 2017, pp. 215-218. doi: 10.11648/j.edu.20170606.18
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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