Research Perspectives on the Impact of Media on Children and Young Adults
Science Journal of Education
Volume 3, Issue 3, June 2015, Pages: 50-59
Received: May 21, 2015; Accepted: May 28, 2015; Published: Jun. 13, 2015
Views 3168      Downloads 71
Mirela Tolic, Department of Pedagogy, Faculty of Philosophy, University of Osijek, Osijek, Croatia
Zlatko Milisa, Department of Pedagogy, Faculty of Philosophy, University of Osijek, Osijek, Croatia
Article Tools
Follow on us
This article in its theoretical as well as empirical part shows the research results which point to the fact that the new media change habits and values of young people and children. Under the spread of technical globalization patterns of behaviour, up-bringing, learning and preferences are being changed. Some research results point to the fact that the media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The phenomenon of the so called cyber space media culture is ever more present and carries multiple implications on consciousness and behaviour of young people and children. Communicational theoreticians, sociologists, media pedagogues and mediology experts agree with the thesis that social power is held by those who control information. Powerful corporations, using the media, are turning children into passive consumers, addicted to things and incapable to differentiate the authentic from the non-authentic reality. By erasing the boundaries between the real and the imagined these media become the means of ideology of seduction and, with the doctrine of radical moral relativism, turn homo sapiens-communicans into homo consumens, with especially negative implications of (such) media socialization on the up-bringing of children and young people.However, there are also positive examples listed in this dissertation concerning the use of new media in contemporary ways of learning and education. The article contains many research results and examples of disturbance of educational and communicational processes via entertainment industry, advertising fetishism, beauty cult, virtual reality etc.Media as the carriers of symbolic messages are the main analytical point in the empirical part of this work. This part of the article presents the research among 430 participants, among whom were 306 students of seventh and eighth grades, 92 parents and 42 teachers, from four primary schools in Zadar County and the County of Split-Dalmatia. The achieved results argue the given hypotheses through numerous indicators from the answers to the question of when and how the primary school children become the children of media. The analyses of the gained results converge with theoretical starting points of the article concerning the need to implement media education into school curriculum.
Media Pedagogy, (Dis) Functional Role of the Media, Education vs. Manipulation, Prevention Projects, Media Competences
To cite this article
Mirela Tolic, Zlatko Milisa, Research Perspectives on the Impact of Media on Children and Young Adults, Science Journal of Education. Vol. 3, No. 3, 2015, pp. 50-59. doi: 10.11648/j.sjedu.20150303.12
Baacke, D. (1997): Medienpädagogik: Grundlage der Medienkommunikation. Tübingen: Niemeyer Verlag.
Hug, T. (2007): Aufwachsen im Medienzeitalter. Überlegungen zu den veränderten Aufgabenbereichen und Zuständigkeiten der Medienpädagogik. In: Schmidt Siegfried, J. (Hrsg.), Lernen in Zeiten des Internet: Grundlagen, Probleme, Perspektiven. Bozen: Pädagogisches Institut für die deutsche Sprachgruppe, 139–155.
Ilišin, V. (2007): Mediji u slobodnom vremenu djece i komunikacija o medijskim sadržajima, Medijska istraživanja, 9(2), 934.
Ilišin, V.; Marinović-Bobinac, A.; Radin F. (2007): Djeca i mediji: uloga medija u svakodnevnom životu djece. Zagreb: Državni zavod za zaštitu obitelji, materinstva i mladeži.
Moser, H. (2000): Einführung in die Medienpädagogik: Aufwachsen im Medienzeitalter. Opladen: Leske und Budrich.
Moser, H. (2006): Standards für die Medienbildung. Schweizer Erfahrungen mit der Entwicklung von Standards. Computer+Unterricht, 63, 1618.
Moser, H. (200): Standards in der Medienbildung. ein Standardmodell aus der Schweiz. Computer+Unterricht, 63, 4955.
Moser, H. (2007): Die Medienpädagogik und der zweite Strukturwandel der Öffentlichkeit. In: Heinz Moser et al. (Hrsg.), Jahrbuch Medienpädagogik 7.: Medeien, Pädagogik, Politik. Wiesbaden: VS Verlag für Sozialwissenschaften, 2350.
Miliša, Z.; Zloković, J. (2007): Odgoj i manipulacija djecom u obitelji i medijima: prepoznavanje i prevencija. Zagreb: MarkoM.
Miliša, Z; Tolić, M; Vertovšek, N. (2009): Mladi i mediji: prevencija ovisnosti o medijskoj manipulaciji. Zagreb: Sveučilišna knjižara.
Previšić, V. (2009): Kreativan učitelj- kreativan učenik// VII. Dani Mate Demarina- prema suvremenoj školi/ Matas, M., Vučak, S.; Šagud, M.; Rupčić, S. (ur.) Petrinja: Visoka učiteljska škola u Petrinji, 9-20.
Schorb, B. (1995): Medienalltag und Handeln: Medienpädagogik in Geschichte, Forschung und Praxis. Opladen: Leske + Budrich Verlag.
Schorb, B.; Mohn, E.; Theunert, H. (2005): Sozialisation durch (Massen-)Medien. In: Hurrelmann, K.; Ulrich, D. (Hrsg.), Handbuch der Sozialisationsforschung. Studienausgabe. Weinheim - Basel, 493-508.
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
Tel: (001)347-983-5186