The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.
| Published in | Science Journal of Education (Volume 5, Issue 3) |
| DOI | 10.11648/j.sjedu.20170503.16 |
| Page(s) | 111-114 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Sports Goods Brand, Customer Loyalty, Empirical Study
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APA Style
Zhang Yu, Li Pengsong, Cao Houwen, Cao Ling, Li Na. (2017). An Empirical Study on the Customer Loyalty to Sports Goods Brand. Science Journal of Education, 5(3), 111-114. https://doi.org/10.11648/j.sjedu.20170503.16
ACS Style
Zhang Yu; Li Pengsong; Cao Houwen; Cao Ling; Li Na. An Empirical Study on the Customer Loyalty to Sports Goods Brand. Sci. J. Educ. 2017, 5(3), 111-114. doi: 10.11648/j.sjedu.20170503.16
AMA Style
Zhang Yu, Li Pengsong, Cao Houwen, Cao Ling, Li Na. An Empirical Study on the Customer Loyalty to Sports Goods Brand. Sci J Educ. 2017;5(3):111-114. doi: 10.11648/j.sjedu.20170503.16
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Download@article{10.11648/j.sjedu.20170503.16,
author = {Zhang Yu and Li Pengsong and Cao Houwen and Cao Ling and Li Na},
title = {An Empirical Study on the Customer Loyalty to Sports Goods Brand},
journal = {Science Journal of Education},
volume = {5},
number = {3},
pages = {111-114},
doi = {10.11648/j.sjedu.20170503.16},
url = {https://doi.org/10.11648/j.sjedu.20170503.16},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjedu.20170503.16},
abstract = {The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.},
year = {2017}
}
TY - JOUR T1 - An Empirical Study on the Customer Loyalty to Sports Goods Brand AU - Zhang Yu AU - Li Pengsong AU - Cao Houwen AU - Cao Ling AU - Li Na Y1 - 2017/04/21 PY - 2017 N1 - https://doi.org/10.11648/j.sjedu.20170503.16 DO - 10.11648/j.sjedu.20170503.16 T2 - Science Journal of Education JF - Science Journal of Education JO - Science Journal of Education SP - 111 EP - 114 PB - Science Publishing Group SN - 2329-0897 UR - https://doi.org/10.11648/j.sjedu.20170503.16 AB - The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty. VL - 5 IS - 3 ER -
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