Influences of Cultural Identity on Communication
Social Sciences
Volume 3, Issue 1, February 2014, Pages: 1-4
Received: Dec. 2, 2013; Published: Dec. 30, 2013
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Roland Lami, Department of Applied Social Sciences, European University of Tirana, Albania; Department of Applied Social Sciences, EUT, Tirana, Albania
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The situation in the region occasionally shows a climate of tension between populations with different national identities. Social facts demonstrate that in terms of media multiculturalism, differentiation and division between ethnic communities are increased. This has happened because each medium is mono-cultural, has its own identity, even a very strong identity, due to its “neighbors”, TVs and radio stations associated with cultural communities sharing the same territorial space. Under these conditions, ethnic and national communities live within a certain multicultural landscape, but these communities as an audience, follow a number of media selected according to strict ethnical criteria. Unfortunately, freedom of expression still does not ensure the coexistence of different national groups. It may even happen that freedom of expression worsens this coexistence.
Multiculturalism, Ethnicity, Semiotics, Codification, Media, Conflict
To cite this article
Roland Lami, Influences of Cultural Identity on Communication, Social Sciences. Vol. 3, No. 1, 2014, pp. 1-4. doi: 10.11648/
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