The Impacts of Culture on Vietnamese Consumer Behavior Towards Foreign Products
Social Sciences
Volume 7, Issue 4, August 2018, Pages: 199-202
Received: Aug. 5, 2018; Accepted: Aug. 20, 2018; Published: Sep. 21, 2018
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Authors
Vo Minh Duc, Faculty of Japanese Language, Ho Chi Minh Universitry of Pedagogy, Ho Chi Minh City, Vietnam
Vo Trong Cang, Faculty of Transportation Engineering, Ho Chi Minh City University of Technology, Ho Chi Minh City, Vietnam
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Abstract
Purpose of the research is to point out the impacts of culture to Vietnamese consumer behavior towards foreign products. By using literature review combined with a practical research method, after performing a hands-on analysis, the article lists out the features of culture as well as confirms the importance of culture to Vietnamese consumer behavior towards foreign products. The research also clearifies the importance of culture to consumer behavior of people around the world towards foreign products. This article is just the basis for further in-depth researchs about Vietnamese’s culture. This article can be helpful for researchers who want to find out the way to magnify the impact of Vietnamese’s culture on people’s consumer behavior so as to encourage people use Vietnamese products and bring back more profits.
Keywords
Impact of Culture, Consumer Behavior, Foreign Product, Vietnamese, Psychological Factors
To cite this article
Vo Minh Duc, Vo Trong Cang, The Impacts of Culture on Vietnamese Consumer Behavior Towards Foreign Products, Social Sciences. Vol. 7, No. 4, 2018, pp. 199-202. doi: 10.11648/j.ss.20180704.17
Copyright
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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