Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia
Volume 8, Issue 4, August 2019, Pages: 141-146
Received: May 14, 2019;
Accepted: Jun. 19, 2019;
Published: Jul. 10, 2019
Views 59 Downloads 23
Yalemsew Genetu, Department of Civics and Ethical Studies, Wolaita Sodo University, Sodo, Ethiopia
Desta Tegegne, Department of Civics and Ethical Studies, Wolaita Sodo University, Sodo, Ethiopia
Follow on us
This paper sought to assess the challenges and prospects of social media for political mobilization in Ethiopia. In the study, a survey research method was used. Samples were selected based on a multistage sampling technique. So that stratified and simple random sampling techniques were applied. Data were collected from primary and secondary sources. The tools employed to collect primary data were interview and questionnaire. Primary data was gathered from 156 samples. Secondary data from books, reports, and Social Media Networks was used. The quantitative data were analyzed using descriptive statistics (like percentage and frequency) while the qualitative data collected through interview were used to triangulate the results of quantitative data. Findings from the study have shown that the main sources of political information are social media. It also revealed that Facebook is the most popular social media format followed by YouTube and Twitter. Regarding its role, social media has great importance for political mobilization. Social media users may discover political activities in social media and in this way intensify their political knowledge, increase their political efficacy, and improve their political participation. As the challenges of social media in Ethiopia, there are now quite some fake or sarcastic “news” sites that often post stories that sound authentic. Some fake news sites simply exist to post click bait stories or to troll readers who don’t do their own research. Some other challenges of social media identified by this study are limited connection speed, cost, and its inaccessibility to rural areas.
Social Media, Political Mobilization, Ethiopia
To cite this article
Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia, Social Sciences.
Vol. 8, No. 4,
2019, pp. 141-146.
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
K. alyango, Jr. Y. (2011). African media and democratization: Public opinion, ownership, & rule of law. New York, NY: Peter Lang Publishing.
Montero, M. D. (2009). Political e-mobilization and participation in the election campaigns of Ségolène Royal (2007) and Barack Obama (2008), Quaderns del CAC, 33, 27-34.
Nnadozie, U. (2007) History of elections in Nigeria. In Attahiru Jega and Oke, I (Eds.) Elections and the future of democracy in Nigeria. Nigeria: Nigerian Political Association.
Chukwu, P. (2007) The 1999 Constitution and the Independent National Electoral Commission (INEC): Prospects for impartial supervision and conduct of elections.
Blumler, J. G., & Gurevitch, M. (1995). The crisis of public communication. London: Routledge. Chicago (Author-Date, 15th ed.) Blumler, Jay G.
Nwodu, L. C. (2007). Using Information and Technologies (ICTs) to Check Electoral Fraud in Nigeria. Mass Media Review: An International Journal of Communication, 1 (3), 23 41.
Yamane, Taro. (1967). Statistics: An Introductory Analysis, 2nd Edition, New York: Harper and Row.
Perkins, B. (2010), “Social Media to the Rescue,” (accessed September 13, 2012). [available at http://www.computerworld.com/s/article/351607/Social_Media_to_the_Rescue].
Fisher. M (2011) Live Blogging Egypt: The Atlantic. Retrieved from http://www.theatlantic.com/international/archive/2011/07/livebloggingegypt-day-6/70635.
Weist. J. B. (2011). Social Media in the Egyptian Revolution: Reconsidering Resource Mobilisation Theory. International Journal of Communications Volume 5.
Khamis. S., & Vaugan. K (2011). Cyberactivism in Egyptian Revolution: How Civic Engagement and Citizen Journalism Tilted Balance. Arab Media and Society Volume 13.
Duncombe. C (2010). The Twitter Revolution? Social Media Representation and Crisis in Iran and Libya. Retrieved from http://law.anu.edu.au/coast/events/apsa/papers/1511.pdf.
Storck. M (2011). The Role of Social Media in Political Mobilization: A Case Study of the January 2011Egyptian Uprising. University of St Andrews. Scotland.
Dutta S, Fraser M (2008) Barack obama and the Facebook election. U.S. News and World Report.
Akar E (2011) An examination of the factors inﬂuencing consumers attitudes toward social media marketing. Journal of Internet Commerce 10: 35-67.
Antonio M (2013) Social Media- PR Tools for Romanian Politicians? Procedia - Social and Behavioral Sciences 81: 116-121.