This paper sought to assess the challenges and prospects of social media for political mobilization in Ethiopia. In the study, a survey research method was used. Samples were selected based on a multistage sampling technique. So that stratified and simple random sampling techniques were applied. Data were collected from primary and secondary sources. The tools employed to collect primary data were interview and questionnaire. Primary data was gathered from 156 samples. Secondary data from books, reports, and Social Media Networks was used. The quantitative data were analyzed using descriptive statistics (like percentage and frequency) while the qualitative data collected through interview were used to triangulate the results of quantitative data. Findings from the study have shown that the main sources of political information are social media. It also revealed that Facebook is the most popular social media format followed by YouTube and Twitter. Regarding its role, social media has great importance for political mobilization. Social media users may discover political activities in social media and in this way intensify their political knowledge, increase their political efficacy, and improve their political participation. As the challenges of social media in Ethiopia, there are now quite some fake or sarcastic “news” sites that often post stories that sound authentic. Some fake news sites simply exist to post click bait stories or to troll readers who don’t do their own research. Some other challenges of social media identified by this study are limited connection speed, cost, and its inaccessibility to rural areas.
| Published in | Social Sciences (Volume 8, Issue 4) |
| DOI | 10.11648/j.ss.20190804.11 |
| Page(s) | 141-146 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
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Copyright © The Author(s), 2024. Published by Science Publishing Group |
Social Media, Political Mobilization, Ethiopia
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APA Style
Yalemsew Genetu, Desta Tegegne. (2019). Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia. Social Sciences, 8(4), 141-146. https://doi.org/10.11648/j.ss.20190804.11
ACS Style
Yalemsew Genetu; Desta Tegegne. Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia. Soc. Sci. 2019, 8(4), 141-146. doi: 10.11648/j.ss.20190804.11
AMA Style
Yalemsew Genetu, Desta Tegegne. Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia. Soc Sci. 2019;8(4):141-146. doi: 10.11648/j.ss.20190804.11
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Download@article{10.11648/j.ss.20190804.11,
author = {Yalemsew Genetu and Desta Tegegne},
title = {Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia},
journal = {Social Sciences},
volume = {8},
number = {4},
pages = {141-146},
doi = {10.11648/j.ss.20190804.11},
url = {https://doi.org/10.11648/j.ss.20190804.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20190804.11},
abstract = {This paper sought to assess the challenges and prospects of social media for political mobilization in Ethiopia. In the study, a survey research method was used. Samples were selected based on a multistage sampling technique. So that stratified and simple random sampling techniques were applied. Data were collected from primary and secondary sources. The tools employed to collect primary data were interview and questionnaire. Primary data was gathered from 156 samples. Secondary data from books, reports, and Social Media Networks was used. The quantitative data were analyzed using descriptive statistics (like percentage and frequency) while the qualitative data collected through interview were used to triangulate the results of quantitative data. Findings from the study have shown that the main sources of political information are social media. It also revealed that Facebook is the most popular social media format followed by YouTube and Twitter. Regarding its role, social media has great importance for political mobilization. Social media users may discover political activities in social media and in this way intensify their political knowledge, increase their political efficacy, and improve their political participation. As the challenges of social media in Ethiopia, there are now quite some fake or sarcastic “news” sites that often post stories that sound authentic. Some fake news sites simply exist to post click bait stories or to troll readers who don’t do their own research. Some other challenges of social media identified by this study are limited connection speed, cost, and its inaccessibility to rural areas.},
year = {2019}
}
TY - JOUR T1 - Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia AU - Yalemsew Genetu AU - Desta Tegegne Y1 - 2019/07/10 PY - 2019 N1 - https://doi.org/10.11648/j.ss.20190804.11 DO - 10.11648/j.ss.20190804.11 T2 - Social Sciences JF - Social Sciences JO - Social Sciences SP - 141 EP - 146 PB - Science Publishing Group SN - 2326-988X UR - https://doi.org/10.11648/j.ss.20190804.11 AB - This paper sought to assess the challenges and prospects of social media for political mobilization in Ethiopia. In the study, a survey research method was used. Samples were selected based on a multistage sampling technique. So that stratified and simple random sampling techniques were applied. Data were collected from primary and secondary sources. The tools employed to collect primary data were interview and questionnaire. Primary data was gathered from 156 samples. Secondary data from books, reports, and Social Media Networks was used. The quantitative data were analyzed using descriptive statistics (like percentage and frequency) while the qualitative data collected through interview were used to triangulate the results of quantitative data. Findings from the study have shown that the main sources of political information are social media. It also revealed that Facebook is the most popular social media format followed by YouTube and Twitter. Regarding its role, social media has great importance for political mobilization. Social media users may discover political activities in social media and in this way intensify their political knowledge, increase their political efficacy, and improve their political participation. As the challenges of social media in Ethiopia, there are now quite some fake or sarcastic “news” sites that often post stories that sound authentic. Some fake news sites simply exist to post click bait stories or to troll readers who don’t do their own research. Some other challenges of social media identified by this study are limited connection speed, cost, and its inaccessibility to rural areas. VL - 8 IS - 4 ER -
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