Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia
Social Sciences
Volume 8, Issue 4, August 2019, Pages: 141-146
Received: May 14, 2019; Accepted: Jun. 19, 2019; Published: Jul. 10, 2019
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Yalemsew Genetu, Department of Civics and Ethical Studies, Wolaita Sodo University, Sodo, Ethiopia
Desta Tegegne, Department of Civics and Ethical Studies, Wolaita Sodo University, Sodo, Ethiopia
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This paper sought to assess the challenges and prospects of social media for political mobilization in Ethiopia. In the study, a survey research method was used. Samples were selected based on a multistage sampling technique. So that stratified and simple random sampling techniques were applied. Data were collected from primary and secondary sources. The tools employed to collect primary data were interview and questionnaire. Primary data was gathered from 156 samples. Secondary data from books, reports, and Social Media Networks was used. The quantitative data were analyzed using descriptive statistics (like percentage and frequency) while the qualitative data collected through interview were used to triangulate the results of quantitative data. Findings from the study have shown that the main sources of political information are social media. It also revealed that Facebook is the most popular social media format followed by YouTube and Twitter. Regarding its role, social media has great importance for political mobilization. Social media users may discover political activities in social media and in this way intensify their political knowledge, increase their political efficacy, and improve their political participation. As the challenges of social media in Ethiopia, there are now quite some fake or sarcastic “news” sites that often post stories that sound authentic. Some fake news sites simply exist to post click bait stories or to troll readers who don’t do their own research. Some other challenges of social media identified by this study are limited connection speed, cost, and its inaccessibility to rural areas.
Social Media, Political Mobilization, Ethiopia
To cite this article
Yalemsew Genetu, Desta Tegegne, Challenges and Prospects of Social Media Usage for Political Mobilization in Ethiopia, Social Sciences. Vol. 8, No. 4, 2019, pp. 141-146. doi: 10.11648/
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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