Analysis of Political Campaigns through Facebook on Indonesian 2014 Presidential Election
Social Sciences
Volume 3, Issue 6-1, December 2014, Pages: 1-9
Received: Sep. 30, 2014; Accepted: Oct. 31, 2014; Published: Nov. 24, 2014
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Authors
Diska Asri Anggraini, Dept of Communications, President University, Bekasi, Indonesia
Mochammad Hasyim Habibil Mustofa, Dept of Communications, President University, Bekasi, Indonesia
Yogi Imam Sadewo, Dept of Communications, President University, Bekasi, Indonesia
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Abstract
From the beginning to the present, media have the main function as the tools of information dissemination. From an economic point of view, media are used to advertise any products and services up to the dissemination of information about a company's success in the formation of a positive image. In terms of politics in the history of media as a propaganda tool, media are used as a tool to seek support by making political advertising. The emergence of new media into Indonesia in the 1990s developed rapidly from any updates and responses from the public. The phenomenon of the rise of the internet users in Indonesia was marked by the rise of social media communities that have an account. Facebook is a social medium that is still preferred by the people of Indonesia. Therefore, in terms of politics, the current use of Facebook as a political ad or campaign is an effective form of campaign activities to attract support. This report will discuss the influence of political advertising via facebook conducted by the President and Vice President candidates in the 2014 election between Jokowi-Jusuf Kalla and Prabowo-Hatta to Facebook users and examine what they did on Facebook. This study used direct monitoring posts from each of the two Candidates through their fan pages. Future researches are suggested to conduct interviews to the operators of each camp for a better and thorough investigation.
Keywords
Media, Facebook, Political Campaigns, Elections, Indonesia
To cite this article
Diska Asri Anggraini, Mochammad Hasyim Habibil Mustofa, Yogi Imam Sadewo, Analysis of Political Campaigns through Facebook on Indonesian 2014 Presidential Election, Social Sciences. Special Issue:Moving Forward to Monitory Democracy: Citizens Engagement in Scrutinizing Election Process in Indonesian 2014 General Election. Vol. 3, No. 6-1, 2014, pp. 1-9. doi: 10.11648/j.ss.s.2014030601.11
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