Performance Evaluation of Public Media in Dealing with Social Disorders
Social Sciences
Volume 4, Issue 2-1, March 2015, Pages: 6-9
Received: Oct. 24, 2014; Accepted: Oct. 31, 2014; Published: Nov. 5, 2014
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Author
Fereshte Soltani, Sociology, Babol University, Mazandaran, Iran
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Abstract
The present article is the result of research which was conducted in 2012 to assess the media consumption of couples in Grogan, Iran and cases that satellite and television are role-model for families and the impact which media consumption has on couples’ tendency to infidelity. The statistical sample of this study consisted of 400 men and women who mostly were in the first 5 years of their shared life. The research was a survey one and multi-stage sampling was used. Results showed that 84 percent of couples watch television between 1 and 6 hours and 16 percent of couples watch it between 7 to 9 hours a day. 86.2 percent of the respondents have stated that from very low to quite a lot they like the ideas that satellite and television broadcast and benchmark them. According to their own statement their life style and their behavior mostly were influenced. Overall, 63.8 percent of respondents had a positive view towards the satellite which represents the success of satellite in gaining the trust of the majority of the audiences. The findings on measuring the tendency to infidelity suggest that more than 20 percent of couples agreed infidelity items and more than 40 percent were indifferent, only 36.2 percent of respondents disagreed. Finally, the assessment of relationship between media consumption and tendency to infidelity revealed that there is a direct relationship between these two variables, means the couples who were exposed to media consumption had more tendency toward infidelity.
Keywords
Family, Couples, Infidelity, Satellite, Media Consumption
To cite this article
Fereshte Soltani, Performance Evaluation of Public Media in Dealing with Social Disorders, Social Sciences. Special Issue:Performance Evaluation of Interactive Effects of Music, Poetry and Dance with Social Conditions. Vol. 4, No. 2-1, 2015, pp. 6-9. doi: 10.11648/j.ss.s.2015040201.12
References
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Giddens, A. Sociology, 1st ed., Polity Press, 1998; pp. 67-69.
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Ritzer, G. Contemporary sociology theory and its classical roots: the basics. 6th ed., McGraw-Hill. 2002; pp. 35-36.
[4]
Soltani, F., MA thesis, Islamic Azad University of Babol (Babol, Iran, 2012).
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