Leisure Providers and Consumers: A Case of Art of Living
Humanities and Social Sciences
Volume 6, Issue 1, January 2018, Pages: 1-6
Received: Sep. 18, 2017; Accepted: Nov. 14, 2017; Published: Mar. 5, 2018
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Author
Madhu Nagla, Department of Sociology, Maharshi Dayanand University, Rohtak, India
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Abstract
Leisure in public life has declined, however, the commercialization of leisure and recreation is catching up at fast speed. In the contemporary time, on the one side, we find that leisure and recreation is around family or in the intimate association. On the other hand, people are more and more engaged with television, video games, computers, ipads, internet, chatting devices. The entertainment and leisure activities with the electronic devices are more of a commercializing in its nature. At the same time people are also in search of leisure moving towards visiting Ashrams which are providing “Art of Living”. Vast numbers of people are regularly visiting Ashrams at different places. This activity has also enormous growth and commodification and becoming popular in world and particularly in India. It is not only becoming popular among the old age people but also becoming popular among the younger lot also. Going out in the Ashrams for “Art of living” is also more relying on market principles. Thus, in the present paper we will discuss about the consumers of leisure i.e. people who are learning “art of living” and providers (Gurus in Ashrams) of leisure. For this we will focus on some of the specific selected “Ashrama” and look into their consumer based various activities.
Keywords
Leisure, Art of Living, Ashramas, Providers, Consumers
To cite this article
Madhu Nagla, Leisure Providers and Consumers: A Case of Art of Living, Humanities and Social Sciences. Vol. 6, No. 1, 2018, pp. 1-6. doi: 10.11648/j.hss.20180601.11
Copyright
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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