Digital Media and Cultural Globalisation: The Fate of African Value System
Humanities and Social Sciences
Volume 7, Issue 6, November 2019, Pages: 220-226
Received: Jun. 11, 2019; Accepted: Oct. 22, 2019; Published: Dec. 31, 2019
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Authors
Balarabe Maikaba, Department of Mass Communication, Bayero University Kano, Kano, Nigeria
Aondover Eric Msughter, Department of Mass Communication, Bayero University Kano, Kano, Nigeria
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Abstract
The study set to examine digital media and globalisation in order to determine the fate of African value system. Digital media can be used to change social practices as well as societal-level transformation. If countries all over the world use the same technology, then they will gradually converge as the technologies shape them and they slowly lose their distinctiveness. Globalization on the other hand is a continuation and expansion of western imperialism. It is a fresh phase of recolonization of African societies which attempts to continue the promotion of western linguistic heritage and literacy canons at the expense of African indigenous languages and literature. Globalization tends to diminish the value of cultural practices of Africa. The culture of the developed economy has obviously taken over the local culture. African societies are directly or indirectly forced to accept uniform moral principles of what is right and wrong within global cultures. In order to achieve the objective of the study, qualitative research method is adopted whereby relevant literature, documents and records are consulted and analysed in order to underscore digital media or globalisation and the fate of African value system. To locate the study within the context of theoretical framework, Media Imperialism Theory is employed. The findings of the study revealed that digital media and globalisation are exerting significant influence on the production and consumption of media products and acculturation. The study concludes that the challenges digital media and globalization pose to Africa are nothing more than challenges for Africans to adopt development policies that are rooted in their cultural value systems. The study recommends that Africans should imbibe the positive tenets that come with technology and neglect the negative aspects. Again, there is need for researchers to develop interest in this area so as to expand the body of literature and knowledge.
Keywords
African Culture, Digital Media, Global Culture, Globalisation, Value System and Western Imperialism
To cite this article
Balarabe Maikaba, Aondover Eric Msughter, Digital Media and Cultural Globalisation: The Fate of African Value System, Humanities and Social Sciences. Special Issue: Digital Media and Cultural Globalisation: The Fate of African Value System. Vol. 7, No. 6, 2019, pp. 220-226. doi: 10.11648/j.hss.20190706.15
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Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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