International Journal of Hospitality & Tourism Management

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Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites

Received: 08 February 2019    Accepted: 05 March 2020    Published: 28 April 2020
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Abstract

Now a day’s tourism becomes an emerging sector in all over the world. The main objective of the study is to identify the factors that affect individual choosing to a theme park and to measure the tourist satisfaction towards the theme park. Descriptive nature of the study is conducted based on primary and secondary data. The primary data of the study is collected through a focus group study and questionnaire survey. The respondents of the study are selected by random sampling method, considerably who have visited the theme park tourist destination in Bangladesh, from January to March 2017. Secondary data analysis and focus group discussion of this study finds out 36 quality characteristics that can affect tourist satisfaction towards the tourist destination. Factor analysis the study classified all the thirty-six quality characteristics under six major variables. These are entitled through attraction and amusement facility, hotel and restaurant services, cost of the visit, safety and security, hygienic environment, administration and support service. The study developed a conceptual framework based on the factor analysis. There are six hypotheses are drowned to test the conceptual framework. The results of the regression analysis of the study test all the six hypotheses and got the positive result that the model is fitted. It also found that tourists are satisfied with attraction and amusement facility, hotel and restaurant services and administration and support service but they are not satisfied with the cost of the visit, safety and security, hygienic environment factors. The study recommended that the theme park destination authority should take action to improve safety, security and hygienic environment-related issues. The authority should consider their pricing issues or show the logical reason for high price charging. Finally, it can be stated that the tourism sector will become sustainable if the destination authority considers the 36 quality characteristics and other recommendations of the study when they plan for theme park development.

DOI 10.11648/j.ijhtm.20200401.12
Published in International Journal of Hospitality & Tourism Management (Volume 4, Issue 1, June 2020)
Page(s) 8-14
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Theme Park, Tourist Satisfaction, Bangladesh Tourism

References
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Author Information
  • Department of Tourism and Hospitality Management, Pabna University of Science and Technology, Pabna, Bangladesh

  • Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh

  • Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh

  • Department of Tourism and Hospitality Management, Pabna University of Science and Technology, Pabna, Bangladesh

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    S. M. Shahedul Alam, Md. Ferdush Rahman, Shaikh Majedul Huq, Md. Kamruzzaman. (2020). Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites. International Journal of Hospitality & Tourism Management, 4(1), 8-14. https://doi.org/10.11648/j.ijhtm.20200401.12

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    ACS Style

    S. M. Shahedul Alam; Md. Ferdush Rahman; Shaikh Majedul Huq; Md. Kamruzzaman. Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites. Int. J. Hosp. Tour. Manag. 2020, 4(1), 8-14. doi: 10.11648/j.ijhtm.20200401.12

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    AMA Style

    S. M. Shahedul Alam, Md. Ferdush Rahman, Shaikh Majedul Huq, Md. Kamruzzaman. Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites. Int J Hosp Tour Manag. 2020;4(1):8-14. doi: 10.11648/j.ijhtm.20200401.12

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  • @article{10.11648/j.ijhtm.20200401.12,
      author = {S. M. Shahedul Alam and Md. Ferdush Rahman and Shaikh Majedul Huq and Md. Kamruzzaman},
      title = {Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites},
      journal = {International Journal of Hospitality & Tourism Management},
      volume = {4},
      number = {1},
      pages = {8-14},
      doi = {10.11648/j.ijhtm.20200401.12},
      url = {https://doi.org/10.11648/j.ijhtm.20200401.12},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijhtm.20200401.12},
      abstract = {Now a day’s tourism becomes an emerging sector in all over the world. The main objective of the study is to identify the factors that affect individual choosing to a theme park and to measure the tourist satisfaction towards the theme park. Descriptive nature of the study is conducted based on primary and secondary data. The primary data of the study is collected through a focus group study and questionnaire survey. The respondents of the study are selected by random sampling method, considerably who have visited the theme park tourist destination in Bangladesh, from January to March 2017. Secondary data analysis and focus group discussion of this study finds out 36 quality characteristics that can affect tourist satisfaction towards the tourist destination. Factor analysis the study classified all the thirty-six quality characteristics under six major variables. These are entitled through attraction and amusement facility, hotel and restaurant services, cost of the visit, safety and security, hygienic environment, administration and support service. The study developed a conceptual framework based on the factor analysis. There are six hypotheses are drowned to test the conceptual framework. The results of the regression analysis of the study test all the six hypotheses and got the positive result that the model is fitted. It also found that tourists are satisfied with attraction and amusement facility, hotel and restaurant services and administration and support service but they are not satisfied with the cost of the visit, safety and security, hygienic environment factors. The study recommended that the theme park destination authority should take action to improve safety, security and hygienic environment-related issues. The authority should consider their pricing issues or show the logical reason for high price charging. Finally, it can be stated that the tourism sector will become sustainable if the destination authority considers the 36 quality characteristics and other recommendations of the study when they plan for theme park development.},
     year = {2020}
    }
    

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    AB  - Now a day’s tourism becomes an emerging sector in all over the world. The main objective of the study is to identify the factors that affect individual choosing to a theme park and to measure the tourist satisfaction towards the theme park. Descriptive nature of the study is conducted based on primary and secondary data. The primary data of the study is collected through a focus group study and questionnaire survey. The respondents of the study are selected by random sampling method, considerably who have visited the theme park tourist destination in Bangladesh, from January to March 2017. Secondary data analysis and focus group discussion of this study finds out 36 quality characteristics that can affect tourist satisfaction towards the tourist destination. Factor analysis the study classified all the thirty-six quality characteristics under six major variables. These are entitled through attraction and amusement facility, hotel and restaurant services, cost of the visit, safety and security, hygienic environment, administration and support service. The study developed a conceptual framework based on the factor analysis. There are six hypotheses are drowned to test the conceptual framework. The results of the regression analysis of the study test all the six hypotheses and got the positive result that the model is fitted. It also found that tourists are satisfied with attraction and amusement facility, hotel and restaurant services and administration and support service but they are not satisfied with the cost of the visit, safety and security, hygienic environment factors. The study recommended that the theme park destination authority should take action to improve safety, security and hygienic environment-related issues. The authority should consider their pricing issues or show the logical reason for high price charging. Finally, it can be stated that the tourism sector will become sustainable if the destination authority considers the 36 quality characteristics and other recommendations of the study when they plan for theme park development.
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