Textual Analysis of Condominium Flyers in Cebu
International Journal of Education, Culture and Society
Volume 2, Issue 6, December 2017, Pages: 195-202
Received: Apr. 18, 2017; Accepted: May 3, 2017; Published: Dec. 19, 2017
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Authors
Rowanne Marie R. Maxilom, Department of Communications, Linguistics & Literature, University of San Carlos, Cebu City, Philippines
Christy T. Constantino, Department of Communications, Linguistics & Literature, University of San Carlos, Cebu City, Philippines
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Abstract
This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.
Keywords
Advertisement, Condominium, Cebu, Flyers, HLURB, Projects, Textual Analysis
To cite this article
Rowanne Marie R. Maxilom, Christy T. Constantino, Textual Analysis of Condominium Flyers in Cebu, International Journal of Education, Culture and Society. Vol. 2, No. 6, 2017, pp. 195-202. doi: 10.11648/j.ijecs.20170206.16
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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