Textual Analysis of Condominium Flyers in Cebu

Rowanne Marie R. Maxilom; Christy T. Constantino

doi:doi:10.11648/j.ijecs.20170206.16

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Textual Analysis of Condominium Flyers in Cebu

Rowanne Marie R. Maxilom, Christy T. Constantino

Published in International Journal of Education, Culture and Society (Volume 2, Issue 6)

Received: 18 April 2017 Accepted: 3 May 2017 Published: 19 December 2017

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Abstract

This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.

Published in	International Journal of Education, Culture and Society (Volume 2, Issue 6)
DOI	10.11648/j.ijecs.20170206.16
Page(s)	195-202
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Advertisement, Condominium, Cebu, Flyers, HLURB, Projects, Textual Analysis

References

[1]	Barabas, C. (2017). Genre analysis of Philippine university brochures. Unpublished master's thesis in the University of San Carlos, Cebu City.
[2]	“Board Resolution No. 921 Series of 2014: Revised implementing rules and regulations to govern the advertisements of subdivision and condominium projects under Presidential Decree No. 957, Otherwise known as the “Subdivision and Condominium Buyers’ Protective Decree” and all other projects required by law to be registered with the housing and land use regulatory board. Retrieved on February 3, 06 t the World Wide Web at http://www.hlurb.gov.ph/lws-issuances/mandates/.pdf.
[3]	Brett, D. & Schnitz, A. (2009). Real estate market analysis: Methods and case studies. 2d. ed. Washington, D.C.: Urban Land Institute.
[4]	Cheong W. (2015). Critical discourse analysis of Chinese-household appliance advertisements from 1981 to 1996. Unpublished dissertation at the University of Northampton-China.
[5]	Cliff, P. (2012). The art of selling real estate. Creative Commons Attribution.
[6]	Dayag, D. (2008). The Discourse of Print Advertising in the Philippines: Generic Structures and Linguistics Features. Retrieved on March 26, 2017 from https://ai2-s2-pdfs.s3.amazonaws.com/e410/9599a7fef4abdda94f46f9ba9fc2f09492db.pdf.
[7]	De Ramos, J. T. (2012). Critical discourse analysis of selected online intercultural news stories in the Philippines: Linguistic and discursive strategies in constructing writers’ social identities. Unpublished Dissertation at De La Salle University-Manila.
[8]	“Executive Order No. 71: Devolving the powers of the housing and land use regulatory board to approve subdivision plans, to cities and municipalities pursuant to R No. 7160, Otherwise known as the Local Government Code of 1991”. Retrieved on February 2, 2016 at the World Wide Web at http://www.hlurb.gov.ph/lws-issunces/mndtes/eo_71.pdf.
[9]	Greenberg, E. & Kates, A. (2014). Strategic digital marketing. New York: McGraw Hill.
[10]	Javillonar, M, K. (2016). Discourse features of Philippine billboards: Reconstructing Filipino values and beliefs. Paper presented during the SIMPI International Conference on Urban Studies at Far Eastern University, Manila on May 4-6, 2016.
[11]	Ladd, A. (2010). Developing Effective Marketing Materials: Promotional Posters and Flyer Design Considerations. Retrieved on March 15, 2017 from the World Wide Web at https://ag.tennessee.edu/cpa/Information%20Sheets/cpa180.pdf.
[12]	McKee (2002). Textual Analysis: A Beginner’s Guide Retrieved on March 15, 2017 from the World Wide Web at http://www1.cs.columbia.edu/~sbenus/Teaching/APTD/McKee_Ch1.pdf.
[13]	Nugroho, A. (2009). The Generic Structure of Print Advertisement of Elizabeth Arden’s INTERVENE: A Multimodal Discourse Analysis. Retrieved on March 26, 2017 from http://puslit2.petra.ac.id/gudangpaper/files/784.pdf.
[14]	“Textual Analysis” Retrieved March 10, 2017 from the World Wide Web at http://mason.gmu.edu/~afinn/html/teaching/courses/f03_comm250/fbk_chapters/09.pdf.
[15]	Vahid, H. (2012). The Power behind Images: Advertisement Discourse in Focus. International Journal of Linguistics. Retrieved on March 26, 2017 from http://macrothink.org/journal/index.php/ijl/article/viewFile/2658/pdf.

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APA Style

Rowanne Marie R. Maxilom, Christy T. Constantino. (2017). Textual Analysis of Condominium Flyers in Cebu. International Journal of Education, Culture and Society, 2(6), 195-202. https://doi.org/10.11648/j.ijecs.20170206.16

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ACS Style

Rowanne Marie R. Maxilom; Christy T. Constantino. Textual Analysis of Condominium Flyers in Cebu. Int. J. Educ. Cult. Soc. 2017, 2(6), 195-202. doi: 10.11648/j.ijecs.20170206.16

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AMA Style

Rowanne Marie R. Maxilom, Christy T. Constantino. Textual Analysis of Condominium Flyers in Cebu. Int J Educ Cult Soc. 2017;2(6):195-202. doi: 10.11648/j.ijecs.20170206.16

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@article{10.11648/j.ijecs.20170206.16,
  author = {Rowanne Marie R. Maxilom and Christy T. Constantino},
  title = {Textual Analysis of Condominium Flyers in Cebu},
  journal = {International Journal of Education, Culture and Society},
  volume = {2},
  number = {6},
  pages = {195-202},
  doi = {10.11648/j.ijecs.20170206.16},
  url = {https://doi.org/10.11648/j.ijecs.20170206.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20170206.16},
  abstract = {This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.},
 year = {2017}
}

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TY  - JOUR
T1  - Textual Analysis of Condominium Flyers in Cebu
AU  - Rowanne Marie R. Maxilom
AU  - Christy T. Constantino
Y1  - 2017/12/19
PY  - 2017
N1  - https://doi.org/10.11648/j.ijecs.20170206.16
DO  - 10.11648/j.ijecs.20170206.16
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 195
EP  - 202
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20170206.16
AB  - This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.
VL  - 2
IS  - 6
ER  -

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Author Information

Rowanne Marie R. Maxilom

Department of Communications, Linguistics & Literature, University of San Carlos, Cebu City, Philippines
Christy T. Constantino

Department of Communications, Linguistics & Literature, University of San Carlos, Cebu City, Philippines

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APA Style

Rowanne Marie R. Maxilom, Christy T. Constantino. (2017). Textual Analysis of Condominium Flyers in Cebu. International Journal of Education, Culture and Society, 2(6), 195-202. https://doi.org/10.11648/j.ijecs.20170206.16

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ACS Style

Rowanne Marie R. Maxilom; Christy T. Constantino. Textual Analysis of Condominium Flyers in Cebu. Int. J. Educ. Cult. Soc. 2017, 2(6), 195-202. doi: 10.11648/j.ijecs.20170206.16

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AMA Style

Rowanne Marie R. Maxilom, Christy T. Constantino. Textual Analysis of Condominium Flyers in Cebu. Int J Educ Cult Soc. 2017;2(6):195-202. doi: 10.11648/j.ijecs.20170206.16

Copy | Download

@article{10.11648/j.ijecs.20170206.16,
  author = {Rowanne Marie R. Maxilom and Christy T. Constantino},
  title = {Textual Analysis of Condominium Flyers in Cebu},
  journal = {International Journal of Education, Culture and Society},
  volume = {2},
  number = {6},
  pages = {195-202},
  doi = {10.11648/j.ijecs.20170206.16},
  url = {https://doi.org/10.11648/j.ijecs.20170206.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20170206.16},
  abstract = {This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.},
 year = {2017}
}

Copy | Download

TY  - JOUR
T1  - Textual Analysis of Condominium Flyers in Cebu
AU  - Rowanne Marie R. Maxilom
AU  - Christy T. Constantino
Y1  - 2017/12/19
PY  - 2017
N1  - https://doi.org/10.11648/j.ijecs.20170206.16
DO  - 10.11648/j.ijecs.20170206.16
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 195
EP  - 202
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20170206.16
AB  - This study aimed to describe and analyze the contents evident in the selected flyers of condominium projects. This study used the descriptive type of research method as it focused on the mandatory contents present in the selected thirty flyers of condominium projects in Cebu. Results revealed that the exact location of the project including the street, name of the owner or developer and license to sell or amended license to sell number are the mandatory contents evident in the flyers. Moreover, the newly-discovered contents include the landmarks, location & distance in kilometers/meters as well as the website of the developers. This study provides implications to the successful implementation of the guidelines set by the Housing and Land Use Regulatory Board.
VL  - 2
IS  - 6
ER  -

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