Indian Vegetables: Production Trends, Marketing Efficiency and Export Competitiveness
American Journal of Agriculture and Forestry
Volume 1, Issue 1, May 2013, Pages: 1-11
Received: Apr. 6, 2013; Published: May 2, 2013
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Authors
M. B. Dastagiri, Principal Scientist, National Centre for Agricultural Economics and Policy Research, New Delhi, India
Ramesh Chand, Director, National Centre for Agricultural Economics and Policy Research, New Delhi, India
T. K. Immanuelraj, Scientist, National Centre for Agricultural Economics and Policy Research, New Delhi, India
C. V. Hanumanthaiah, Professor, Acharya N.G. Ranga Agricultural University, Hyderabad, India
P. Paramsivam, Professor, Tamil Nadu Agricultural University, Coimbatore, India
R. S. Sidhu, Dean, College of Agriculture Sciences, Punjab Agricultural University, Ludhiana, India
M. Sudha, Principal Scientist, Indian Institute of Horticultural Research, Bangalore, India
Subhasis Mandal, Senior Scientist, Central Soil Salinity Research Institute, Regional Station, Canning Town, India
Basantha Singh, Principal Scientist, ICAR Research Complex for North-Eastern Hill Region, Shillong, India
Khem Chand, Principal Scientist, Central Arid Zone Research Institute, Regional Station, Pali, India
B. Ganesh Kumar, Senior Scientist, PDADMAS, Bangalore, India
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Abstract
India is the second largest producer of fruits and vegetables in the world next only to China. Horticulture de-velopment is currently constrained by poor marketing arrangements. The gap between prices received by the farmers and those paid by urban consumers is large, reflecting inefficient marketing arrangements. The huge production base offers India immense opportunities for export.This study estimates production trends, market efficiency and export competitiveness of vegetables in India and suggest measures to improve production, marketing and exports of Indian vegetables. The study was conducted India as whole for production and export competitiveness and for marketing efficiency in the 8 states of Indiacovering 20 crops. The study found that area under total vegetables cultivation is grown at the rate of 4.12% and production growth rates was 6.48%. Indian vegetables production depicted glorious past and expected promising future. The most common marketing channel for majority of the crops is that Producer-Wholesaler-Retailer-Consumer. The resultsfurther showed that the producer share in consumer rupee was highest in Punjab, Tamil Nadu and Manipur compared to Andhra Pradesh, West Bengal and Rajasthan. It varies from 46% to 74% in Andhra Pradesh, 26% to 60% in West Bengal, 33% to 60% in Rajasthan, 85% to 88% in Manipur 91% to 95% in Tamil Nadu and 100% in Punjab. The study clearly shows that majority of the horticultural commodity markets are operating efficiently. The highest marketing efficiency found to be producer to consumer channel. Hence, government policies should promote direct marketing models for efficient horticultural marketing. The results showed that in most of the commodity cases marketing cost, marketing margin, transport cost, labour charges are adversely affecting marketing efficiency and open market price, volume of the produce handled and net price received are increasing marketing efficiency.The trends of fresh vegetables show that its export quantity increased 18.3% and 22.2% during two periods respectively. The results show that Indian vegetables are huge potential for exports.The results show that for all vegetables the Nominal Protection Coefficient is lessthan 1 indicating they are competitive in the international markets. The study suggests that Indian government should give priority to vegetable production, processing and exports.
Keywords
Indian Vegetables, Production Trends, Marketing Efficiency, Export Competitiveness
To cite this article
M. B. Dastagiri, Ramesh Chand, T. K. Immanuelraj, C. V. Hanumanthaiah, P. Paramsivam, R. S. Sidhu, M. Sudha, Subhasis Mandal, Basantha Singh, Khem Chand, B. Ganesh Kumar, Indian Vegetables: Production Trends, Marketing Efficiency and Export Competitiveness, American Journal of Agriculture and Forestry. Vol. 1, No. 1, 2013, pp. 1-11. doi: 10.11648/j.ajaf.20130101.11
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