A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”
International Journal of Agricultural Economics
Volume 4, Issue 1, January 2019, Pages: 26-31
Received: Jan. 3, 2019; Accepted: Feb. 7, 2019; Published: Feb. 25, 2019
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Zhao Chunyan, Center for Chushang Entrepreneurship, Wenhua College, Wuhan, China
Dai Fuquan, Shenzhen Lihexing Limited by Share Ltd, Yantai, China
Zhao Shulei, Department of Finance, Wenhua College, Wuhan, China
Liu Xin, Department of Civil Engineering, Wenhua College, Wuhan, China
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The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.
Internet+, Agricultural Products, Agricultural Regional Public Brand, Brand Competitiveness
To cite this article
Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin, A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”, International Journal of Agricultural Economics. Vol. 4, No. 1, 2019, pp. 26-31. doi: 10.11648/j.ijae.20190401.14
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This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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