Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam
International Journal of Agricultural Economics
Volume 4, Issue 3, May 2019, Pages: 125-134
Received: Jan. 31, 2019;
Accepted: May 29, 2019;
Published: Jun. 11, 2019
Views 186 Downloads 27
Ha Nam Khanh Giao, The Faculty of Air Transport, Vietnam Aviation Academy, Ho Chi Minh, Vietnam
The research aims at analyzing how the attitude factors affect the intention to buy VietGAP vegetables in Ho Chi Minh city, Vietnam (HCMC), by intervewing 633 inhabitants. The method of Cronbach’s Alpha analysis, EFA analysis, CFA analysis and structural equation modelling (SEM) were used with the SPSS and AMOS programs. The result shows that there are 04 attitude factors affects on the intention to buy VietGAP vegetables in HCMC decreasingly: (1) Vegetables safety, (2) Belief, (3) Health concern, (4) Subjective norm. The research also suggests some solutions to the VietGAP vegetable producers to enhance the selling capability.
Ha Nam Khanh Giao,
Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam, International Journal of Agricultural Economics.
Vol. 4, No. 3,
2019, pp. 125-134.
Ajzen I. (1985), Behavioral interventions based on the theory of planed behavior. Berlin: Springer-Verlag.
Ajzen I. (1991), The theory of planned behaviour, Organizational behaviour and human decision processes, 50, pp. 179-211.
Ajzen, I. (1989), Attitude Structure and Behavior. In Breckler, S. J. and Greenwald, A. G., Eds., Attitude Structure and Function, Lawrence Erlbaum, Hillsdale, 241-274.
Anderson, J. C. & Gerbing, D. W. (1988), Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, pp. 411-423.
Avitia, J.; Gil, J.; Costa-Font, M. (2011), Structural equation modelling of consumer acceptance of organic food in Spain. A: Congreso de Economía Agraria. "VIII Congreso de Economía Agraria". Madrid, pp. 1-36.
Dickieson, J., Arkus, V., Wiertz, C., 2009. Factors that inﬂuence the purchase of organicfood: A study of consumer behaviour in the UK. [www.ein-herz-fuer-bio.org/sites/default/files/downloads/dickiesonj__arkusv.pdf] site visited on 08/08/2018.
Fishbein, M., & Ajzen, I. (1975), Belief, attitude, intention and behaviour: An introduction to theory and research menlo park, California, Addison-Wesley publishing company Inc.
Hair, J. A. (1999), Multivariate Analysis. Prentice Hall.
Kline, R. (2005), Principles and practice of structural equation modelling. New York: The Guilford Press.
Lada, S., Tanakinjal, G. H. & Amin, H. (2009), Predicting intention to choose halal products using theory of reasoned action, International Journal of Islamic and Middle Eastern Finance and Management, 2 (1), pp. 66–76.
Le, Thuy Huong (2014), The factors affecting purchase intention of clean food of urban citizens- survey in Hanoi City, PhD dissertation, National Economics University.
Lea, E. & A. Worsley (2008), Australian consumers’ food-related environmental beliefs and behaviours, Appetite, 50 (2), pp. 207-214.
Magnusson, M. K., Avrola, A., Hursti Koivisto, U. K., Aberg, L., Sjoden, P. O., (2003). Choice of Organic Foods is related to Perceived Consequences for Human Health and to Environmentally Friendly Behaviour, Appetite, 40, pp. 109-117.
Nguyen, Phong Tuan (2011), A comparative study of the intention to buy organic food between consumers in northern and southern Vietnam. AU-GSB e-Journal, 4 (2).
Nguyen, Thanh Huong (2012), Key factors affecting consumer purchase intention – A study of safe vegetable in Ho Chi Minh City, Vietnam, Master of business (Honours), International School of Business, University of Economics, Ho Chi Minh City.
Pham, Thi Hong Dao (2014), Factors affecting the purchase intention of safe vegetables of the consumers in Ho Chi Minh City, Master’s thesis, The University of Economics Hochiminh City.
Roddy, G., Cowan, C. A. and Hutchinson, G. (1996), Consumer attitudes and behavior to organic foods in Ireland, Journal of International Consumer Marketing, 9 (2), pp. 41-63.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J. (2010), Factors Affecting Purchase Intention of Organic Food in Malaysia’s Kedah State, Cross-Cultural Communication, 6 (2), 105-116.
Tarkiainen, A. & Sundqvist, S. (2005), Subjective norms, attitudes and intentions of Finnish consumers in buying organic food, British Food Journal, 107 (11), pp. 808-822.
Voon, J. P., Ngui, K. S., & Agrawal, A. (2011), Determinants of willingness to purchase organic food: An exploratory study using structural equation modeling, International Food and Agribusiness Management Review, 14, pp. 103–120.