A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”

Zhao Chunyan; Dai Fuquan; Zhao Shulei; Liu Xin

doi:doi:10.11648/j.ijae.20190401.14

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A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”

Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin

Received: 3 January 2019 Accepted: 7 February 2019 Published: 25 February 2019

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Abstract

The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.

DOI	10.11648/j.ijae.20190401.14
Published in	International Journal of Agricultural Economics (Volume 4, Issue 1, January 2019)
Page(s)	26-31
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Internet+, Agricultural Products, Agricultural Regional Public Brand, Brand Competitiveness

References

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[2]	Qing T C. The Economic Analysis on the Regional Public Brand of Agricultural Products: A Signaling Game Model Based on Reputation [J]. Journal of Business Economics, 2012, 1 (11):15-23.
[3]	Lin J Y. Industrial Policy and China’s Economic Development: From the Perspective of New Structural Economics [J]. Fudan Journal, 2017 (5):1-11.
[4]	Arvidsson A, Caliandro A. Brand Public [J]. Journal of Consumer Research, 2015, 42 (5): 727–748.
[5]	Leng K, Jin L, Wen S, et al. Research on agricultural products supply chain inspection system based on internet of things [J]. Cluster Computing, 2018 (1):1-9.
[6]	Cappai M G, Rubiu N G, Pinna W. Economic assessment of a smart traceability system (RFID+DNA) for origin and brand protection of the pork product labelled “suinetto di Sardegna” [J]. Computers & Electronics in Agriculture, 2018, 145:248-252.
[7]	Rhodes V J. The Large Agricultural Cooperative as a Competitor [J]. American Journal of Agricultural Economics, 1983, 65 (5):1090-1095.
[8]	Hao J, Bijman J, Gardebroek C, et al. Cooperative membership and farmers’ choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces, China [J]. Food Policy, 2018, 74:53-64.
[9]	Boland M, Sumner P D. Sunkist Growers: Refreshing the Brand [J]. Review of Agricultural Economics, 2009, 31 (3):628-639.
[10]	Onitsuka K, Hoshino S. Inter-community networks of rural leaders and key people: Case study on a rural revitalization program in Kyoto Prefecture, Japan [J]. Journal of Rural Studies, 2018:18-23.

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APA Style

Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin. (2019). A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. International Journal of Agricultural Economics, 4(1), 26-31. https://doi.org/10.11648/j.ijae.20190401.14

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ACS Style

Zhao Chunyan; Dai Fuquan; Zhao Shulei; Liu Xin. A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. Int. J. Agric. Econ. 2019, 4(1), 26-31. doi: 10.11648/j.ijae.20190401.14

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AMA Style

Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin. A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. Int J Agric Econ. 2019;4(1):26-31. doi: 10.11648/j.ijae.20190401.14

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@article{10.11648/j.ijae.20190401.14,
  author = {Zhao Chunyan and Dai Fuquan and Zhao Shulei and Liu Xin},
  title = {A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”},
  journal = {International Journal of Agricultural Economics},
  volume = {4},
  number = {1},
  pages = {26-31},
  doi = {10.11648/j.ijae.20190401.14},
  url = {https://doi.org/10.11648/j.ijae.20190401.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20190401.14},
  abstract = {The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.},
 year = {2019}
}

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TY  - JOUR
T1  - A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”
AU  - Zhao Chunyan
AU  - Dai Fuquan
AU  - Zhao Shulei
AU  - Liu Xin
Y1  - 2019/02/25
PY  - 2019
N1  - https://doi.org/10.11648/j.ijae.20190401.14
DO  - 10.11648/j.ijae.20190401.14
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 26
EP  - 31
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20190401.14
AB  - The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.
VL  - 4
IS  - 1
ER  -

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Author Information

Zhao Chunyan

Center for Chushang Entrepreneurship, Wenhua College, Wuhan, China
Dai Fuquan

Shenzhen Lihexing Limited by Share Ltd, Yantai, China
Zhao Shulei

Department of Finance, Wenhua College, Wuhan, China
Liu Xin

Department of Civil Engineering, Wenhua College, Wuhan, China

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Plain Text BibTeX RIS

APA Style

Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin. (2019). A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. International Journal of Agricultural Economics, 4(1), 26-31. https://doi.org/10.11648/j.ijae.20190401.14

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ACS Style

Zhao Chunyan; Dai Fuquan; Zhao Shulei; Liu Xin. A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. Int. J. Agric. Econ. 2019, 4(1), 26-31. doi: 10.11648/j.ijae.20190401.14

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AMA Style

Zhao Chunyan, Dai Fuquan, Zhao Shulei, Liu Xin. A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”. Int J Agric Econ. 2019;4(1):26-31. doi: 10.11648/j.ijae.20190401.14

Copy | Download

@article{10.11648/j.ijae.20190401.14,
  author = {Zhao Chunyan and Dai Fuquan and Zhao Shulei and Liu Xin},
  title = {A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”},
  journal = {International Journal of Agricultural Economics},
  volume = {4},
  number = {1},
  pages = {26-31},
  doi = {10.11648/j.ijae.20190401.14},
  url = {https://doi.org/10.11648/j.ijae.20190401.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20190401.14},
  abstract = {The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - A Case Study on Agricultural Product’s Brand Competitiveness Under “Internet+”
AU  - Zhao Chunyan
AU  - Dai Fuquan
AU  - Zhao Shulei
AU  - Liu Xin
Y1  - 2019/02/25
PY  - 2019
N1  - https://doi.org/10.11648/j.ijae.20190401.14
DO  - 10.11648/j.ijae.20190401.14
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 26
EP  - 31
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20190401.14
AB  - The development of agricultural regional public brand under “Internet+” has four primary benefits: promoting the organic connection between small peasant household and modern agricultural development; promoting the fusion development of agricultural products among primary, secondary and tertiary industries; accelerating the development of agricultural modernization; helping achieving the revitalization of agriculture. As a big agricultural country, China isn't the strong one. Many brands of agricultural products are worth of low, with strong local area and weak international competitiveness of the brand. How to promote brand competitiveness of the agricultural products in China under "Internet+" context. This paper takes SOD Apple with the Hong Fu Man Yuan in Shan Dong, Yan Tai, having inquired into its current states and problems to response. This article constructs four dimensions to strengthen the brand competitiveness of agricultural products under the background of "Internet +" and then promote regional economic development, including seeking policy support, exploring multi-channel financing, absorbing talents and constructing regional public brand.
VL  - 4
IS  - 1
ER  -

Copy | Download