Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam
International Journal of Agricultural Economics
Volume 4, Issue 3, May 2019, Pages: 125-134
Received: Jan. 31, 2019;
Accepted: May 29, 2019;
Published: Jun. 11, 2019
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Ha Nam Khanh Giao, The Faculty of Air Transport, Vietnam Aviation Academy, Ho Chi Minh, Vietnam
The research aims at analyzing how the attitude factors affect the intention to buy VietGAP vegetables in Ho Chi Minh city, Vietnam (HCMC), by intervewing 633 inhabitants. The method of Cronbach’s Alpha analysis, EFA analysis, CFA analysis and structural equation modelling (SEM) were used with the SPSS and AMOS programs. The result shows that there are 04 attitude factors affects on the intention to buy VietGAP vegetables in HCMC decreasingly: (1) Vegetables safety, (2) Belief, (3) Health concern, (4) Subjective norm. The research also suggests some solutions to the VietGAP vegetable producers to enhance the selling capability.
Ha Nam Khanh Giao,
Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam, International Journal of Agricultural Economics.
Vol. 4, No. 3,
2019, pp. 125-134.
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