Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference
Urban and Regional Planning
Volume 4, Issue 2, June 2019, Pages: 53-66
Received: May 13, 2019; Accepted: May 23, 2019; Published: Jun. 4, 2019
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Pei Zhang, School of Tourism, History and Culture, Southwest Minzu University, Chengdu City, China; Graduate School of Science and Technology, Kumamoto University, Kumamoto City, Japan
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Underground street is an important recreational resource and tourism resource, and it is one of the signs of urban tourism and the window of tourism image. Among underground street visitors, tourists are the most important group of visitors who have no direct interest with developers, planners and managers. Tourist preferences are one of the criteria and important references to test whether planners' underground street planning and design works are popular with the public. This paper reviews the literature on tourist preference and underground street at first and finds that there is no relevant literature on urban underground street planning from the perspective of tourist preference in academia. Then, this paper uses the method of questionnaire survey and SPSS software to analyze the reliability, validity, descriptive analysis and regression analysis of the survey data. The results show that there is a close relationship between the planning of urban underground street and visitors' willingness to revisit. The environment, decoration, commercial form, public facilities, traffic and other factors involved in underground street planning and design are the main factors affecting tourists' revisit. Under the background of space-time compression and shared city, tourist preference has a direct role in promoting underground street planning and design.
Urban Planning, Urban Design, Underground Street, Visitors' Willingness, Revisit, Tourist Preference
To cite this article
Pei Zhang, Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference, Urban and Regional Planning. Vol. 4, No. 2, 2019, pp. 53-66. doi: 10.11648/j.urp.20190402.12
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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