Journal of Business and Economic Development

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Exploring the Socio-economic Factors of the Modern Society that Encourage Wedding Ceremonies in Foreign Countries

Received: 19 September 2016    Accepted: 01 October 2016    Published: 07 November 2016
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Abstract

The aim of this study is to explore the socio-economic factors of the modern society that encourage wedding ceremonies in foreign countries. The objective of this research is to answer the research question: what are the influencing factors for decision makers when they choose foreign destinations for wedding venues? Semi structured in-depth interviews (a qualitative research method) are conducted, where the researcher interviewed each respondent face-to-face to briefly discuss the topic. Modern urban Egyptians are the target population under study because prior studies have indicated that currently this population segment has been greatly influenced by western traditions when it comes to marriage celebrations. The interviewees are selected based on purposive sampling. The selected participants are decision makers for wedding venues; they include wedding couples, parents, relatives, and friends who are involved in the decision making process and who were at least 18 years of age. The researcher conducts twenty semi-structured interviews, which were all recorded and transcribed for further analysis. Thematic Analysis is conducted in this study. From the interview analysis, the socio-economic factors of the modern society that encourage Egyptians to have wedding ceremonies in foreign countries are respectively: packages offered, fulfilling prestige, distinctive atmosphere, and escaping from daily routine to relax.

DOI 10.11648/j.jbed.20160101.11
Published in Journal of Business and Economic Development (Volume 1, Issue 1, November 2016)
Page(s) 1-7
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

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Keywords

Consumer Behavior, Destinations Selections, Event Planning, Travel Motivation, Wedding Tourism

References
[1] Post, P. (2014). Emily Post’s wedding etiquette. New York, USA: HarperCollins.
[2] Davis, N. (2000). Bridal style. Southport, CT: Hugh Lauter Levin Associates, p. 8.
[3] Breg, J. R. (2013). Now and Forever. Growth, Impacts and Future Evolution of Wedding Tourism, p. 1-10.
[4] Seebaluck, N. V., Munhurrun, P. R., and Naidoo, P., and Rughoonauth (2015). An analysis of the push and pull motives for choosing Mauritius as the wedding destination. Procedia - Social and Behavioral Sciences. Vol. 175, p. 201–209.
[5] Rogerson, J. M. (2015). Wedding tourism in South Africa: an exploratory analysis. African Journal of Hospitality, Tourism and Leisure, Vol. 4 (2), p. 1-13 ISSN: 2223-814X.
[6] Guan, L., Luo, Y., and Tang, L. R. (2015). An exploratory study of decision makers for choosing wedding banquet venues: push and pull motivations. International Journal Of Tourism Cities. Vol. 1 (2), p. 162-174.
[7] Mahika, E. C. (2011). Current trends in tourist motivation. Cactus Tourism Journal, Vol. 2 (2), p. 15-24.
[8] Kotler, P., Bowen, J., Makens, J., (2014). Marketing for Hospitality and Tourism. Pearson: Prentice Hall.
[9] Mohammad, B. and Som, A. (2010). An analysis of push/pull travel motivations of foreign tourists to Jordan. Intern. Journal of Business & Management, Vol. 5 (12), p. 41-51.
[10] Kotler, P., Bowen, J., and Makens, J., (2003). Marketing for hospitality and tourism. 3rd Ed. Upper Saddle River. Pearson.
[11] Chang, J. C. (2007), Travel Motivations of Package Tour Travelers. Original Scientific Paper, Vol. 55 (2), p. 157-176.
[12] Maslow A. (1943). A theory of human motivation. Psychological Review 50: 370-398, adapted from Mayo, E. J. & Jarvis, L. P. (1981). The psychology of leisure travel: Effective marketing and selling of travel services. Boston: CBI Publishing Company.
[13] Vuuren, C. V. and Slabbert, E. (2011). Travel Motivations and Behavior of Tourists to South African Resort, Book Of Proceedings Vol. I- International Conference On Tourism & Management Studies – Algarve 2011 295.
[14] Major, B., McLeay, F., and Waine, D. (2010). Perfect weddings abroad. Journal of vacation marketing, Vol. 16 (3), p. 249-262.
[15] Solomon, M. (2013). Consumer behaviour: buying, having, and being (12th edn). Prentice Hall PTR.
[16] World Wedding Traditions (2016). Egyptian Wedding Traditions. World Wedding Traditions discover wedding traditions from around the worldhttp://www.worldweddingtraditions.net/egyptian-wedding-traditions
[17] Clarke, P. (2016). Report Breaks Down Destination Wedding Trends. Destination and Tourism. http://www.travelpulse.com/news/destinations/report-breaks-down-destination-wedding-trends-for-2016.html
[18] Lumsdon, L. (1997) Tourism marketing. London: Thomson Business Press.
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  • College for Management and Technology, Arab Academy for Science, Technology, and Maritime Transport, Alexandria, Egypt

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  • APA Style

    Eiman Medhat Negm. (2016). Exploring the Socio-economic Factors of the Modern Society that Encourage Wedding Ceremonies in Foreign Countries. Journal of Business and Economic Development, 1(1), 1-7. https://doi.org/10.11648/j.jbed.20160101.11

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    Eiman Medhat Negm. Exploring the Socio-economic Factors of the Modern Society that Encourage Wedding Ceremonies in Foreign Countries. J. Bus. Econ. Dev. 2016, 1(1), 1-7. doi: 10.11648/j.jbed.20160101.11

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    AMA Style

    Eiman Medhat Negm. Exploring the Socio-economic Factors of the Modern Society that Encourage Wedding Ceremonies in Foreign Countries. J Bus Econ Dev. 2016;1(1):1-7. doi: 10.11648/j.jbed.20160101.11

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  • @article{10.11648/j.jbed.20160101.11,
      author = {Eiman Medhat Negm},
      title = {Exploring the Socio-economic Factors of the Modern Society that Encourage Wedding Ceremonies in  Foreign Countries},
      journal = {Journal of Business and Economic Development},
      volume = {1},
      number = {1},
      pages = {1-7},
      doi = {10.11648/j.jbed.20160101.11},
      url = {https://doi.org/10.11648/j.jbed.20160101.11},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.jbed.20160101.11},
      abstract = {The aim of this study is to explore the socio-economic factors of the modern society that encourage wedding ceremonies in foreign countries. The objective of this research is to answer the research question: what are the influencing factors for decision makers when they choose foreign destinations for wedding venues? Semi structured in-depth interviews (a qualitative research method) are conducted, where the researcher interviewed each respondent face-to-face to briefly discuss the topic. Modern urban Egyptians are the target population under study because prior studies have indicated that currently this population segment has been greatly influenced by western traditions when it comes to marriage celebrations. The interviewees are selected based on purposive sampling. The selected participants are decision makers for wedding venues; they include wedding couples, parents, relatives, and friends who are involved in the decision making process and who were at least 18 years of age. The researcher conducts twenty semi-structured interviews, which were all recorded and transcribed for further analysis. Thematic Analysis is conducted in this study. From the interview analysis, the socio-economic factors of the modern society that encourage Egyptians to have wedding ceremonies in foreign countries are respectively: packages offered, fulfilling prestige, distinctive atmosphere, and escaping from daily routine to relax.},
     year = {2016}
    }
    

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