| Peer-Reviewed

Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry

Received: 25 October 2016    Accepted: 12 November 2016    Published: 5 January 2017
Views:       Downloads:
Abstract

The purpose of this paper is demonstrate the aspects related to the competitiveness and innovation of the Brazilian automobilistic industry, its difficulties and challenges found. It assumes the premise that the “Brazil Cost” has been one of the great responsible for defaulting the development of this area, interrupting in the capacity of innovation and entrepreneurship of thebrazilian companies, based for many years, in the Protectionism of the state in which one most of these companies have lived during this period, stimulating the well-off behavior regarding the less efficiency and effectiveness, not investing in new products and services, only improving alternatives imports from already existent models. Lastly, the brazilian model of work opts for the reproduction on a system highly tied in hierarchy and with autonomy very restrict for the employees, choosing for the flexibilization by organizational changing, once the technological improves are incorporated.

Published in Journal of Business and Economic Development (Volume 2, Issue 1)
DOI 10.11648/j.jbed.20170201.15
Page(s) 38-43
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Competitiveness, Innovation, Brazil Costand Industry

References
[1] ANTUNES, Ricardo. Adeusaotrabalho? São Paulo, Cortez, 1995.
[2] BAUMAN, S. As consequências da Globalização. Rio de Janeiro: Jorge Zahar, 1999.
[3] BRAVERMAN, Harry. Trabalho e capital monopolista. A degradação do trabalho no século XX. Rio de Janeiro, Guanabara, 1987.
[4] CASTELLS, Manuel. The informational economy and the new international division of labor.InCarnoy, Martin (org.).
[5] CHANLAT, Jean François. O Indivíduonas Organizações In_ Poruma Antropologia da Condição Humana nas Organizações, São Paulo, SP, Atlas, 2007.
[6] CHIAVENATO, Idalberto. Gestão de Pessoas: e o novo papel dos recursos humanos nas organizações, Rio de Janeiro, RJ, Elsevier. 2004.
[7] CNI. 1995. Cartilhacusto Brasil. São Paulo: Confederação Nacional da Indústria.
[8] COUTINHO, Luciano & FERRAZ, JoãoCarlos. Estudo da competitividade da indústriabrasileira. Campinas-SP, Papirus-Edunicamp, 1994.
[9] COUTINHO, Luciano; CASSIOLATO, José Eduardo & SILVA, Ana Lucia G. da. Telecomunicações, globalização e competitividade. Campinas-SP, Papirus, 1995.
[10] DI SERIO, Luiz Carlos; VASCONCELLOS, M. A. Estratégia e CompetitividadeEmpresarial - Inovação e CriaçãodeValor. Saraiva S/A Livreiros e Editores, 2008.
[11] GORENDER, Jacob. Estratégias dos Estadosnacionaisdiante do processodeglobalização. São Paulo, IEA-USP, RevistaEstudosAvançados, v. 9, n. 25, dez. 1995.
[12] GORZ, André. Adeusaoproletariado. Rio de Janeiro, Forense-Universitária, 1982.
[13] GRAMSCI, Antonio. Americanismo e fordismo. Milão, Universale Economica, 1949.
[14] HARVEY, David. Condiçãopós-moderna. Uma pesquisasobre as origens da mudançacultural. São Paulo, Loyola, 1994.
[15] HIRATA, Helena & ZARIFIAN, Philippe. Força e fragilidade do modelojaponês. São Paulo, IEA-USP, Revista Estudos Avançados, v. 5, n. 12, 1991.
[16] HOLLANDA FILHO, SérgioBuarque de. O desempenho da indústria automobilísticabrasileira num contexto de competiçãomundialatravés de inovações. São Paulo, 1994. Tese (livredocência). Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo.
[17] HUMPHREY, John. Adaptando o modelojaponêsao Brasil. In: Hirata, Helena (org.).
[18] FISHLOW, A. Brazil and economic realities. Daedalus, v. 2, n. 129, p.339-358, 2000.
[19] FITZ-ENZ, Jac. Retorno do investimentoem Capital Humano: Medindo o valor econômico do desempenho dos funcionários. São Paulo: Makron Books, 2001.
[20] FLEURY, Afonso C. & FLEURY, Maria TerezaLeme. Aprendizagem e inovaçãoorganizacional. As experiências de Japão, Coréia e Brasil. São Paulo, Atlas, 1995.
[21] FLEURY, Maria TerezaLeme. Mudanças e persistências no modelo de gestão de pessoalemsetores de tecnologia de ponta: o casobrasileiroemcontraponto com o japonês. In Hirata, Helena (org.), cit.
[22] JOAS, Boas. Teoria Social Hoje In_ Interacionismo Simbólico; Org. GIDDENS, Anthony; TURNER, Jonathan. Tradução Gilson César Cardoso de Sousa. São Paulo, SP, UNESP, 1999.
[23] LAPASSAD, G. L' observation participante. RevistaEuropeia de Etnografia da Educação. 1; 2001, p. 9 – 26.
[24] NONAKA, Ikujiro; TAKEUCHI, Hirotaka. Criação de conhecimentonaempresa. Rio de Janeiro: Elsevier, 1997.
[25] POLANYI, Karl. A grandetransformação. Rio de Janeiro: Campus, 1980.
[26] ROBBINS, Stephen P. Tradução Reinaldo c. Marcondes. Comportamento Organizacional, São Paulo, SP, Pearson Prenteci Hall, 2005.
[27] ROBBINS, Stephen. Fundamentos do Comportamento Organizacional, São Paulo, SP, Pearson Prenteci Hall, 2004.
[28] RUDUIT, Sandro Garcia. Agentesprodutivos e desenvolvimento: polo naval e capacidade de inovação no Rio Grande do Sul. Política & Sociedade - Florianópolis - Vol. 12 - Nº 24 - Mai./Ago. de 2013.
[29] SENGE, Peter M. A Quinta Disciplina: arte e prática da organizaçãoqueaprende. 22. ed. Rio de Janeiro: Best Seller, 2006.
[30] SOUZA, M. T. A EXPLORAÇÃO DO TRABALHO INFANTIL NO SETOR DE COUREIRO-CALÇADISTA NA REGIÃO DO VALE DOS SINOS-SÃO LEOPOLDO. Dissertação (Mestrado) UFRGS, Porto Alegre, 2005.
[31] SINGER, P. Globalização e Desemprego: Diagnóstico e Alternativas. 4. ed. São Paulo: Contexto, 2001.
[32] WOMACK, James P.; JONES, Daniel T. & ROOS, Daniel. A máquinaquemudouomundo. Rio de Janeiro, Campus, 1992.
[33] WOOD JR, T. Gestión de recursoshumanos en Brasil: tensiones y hibridismo. Revista Latinoamericana de Administración, v. 33, p. 68-80, 2004.
[34] SALERNO, Mário Sergio. Modelojaponês, trabalhobrasileiro. In: Hirata, Helena (org.)
[35] SWEDBERG, Richard; GRANOVETTER, Mark. Introduction to the Second Edition. In: GRANOVETTER, Mark; SWEDBERG, Richard (Orgs.). The Sociology of economic life. Boulder: Westview Press, 2001.
[36] TRIVIÑOS, Augusto Nibaldo Silva. Introdução à PesquisaemCiênciasSociais: a pesquisa qualitative emeducação. São Paulo: Atlas, 1987.
[37] ZAPATA, Francisco. El sindicalismomexicanofrente a la reestructuración. México, El Colégio de México-Centro de EstudiosSociológicos, 1995.
Cite This Article
  • APA Style

    Leonardo Betemps Kontz, Bruna Ferreira. (2017). Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry. Journal of Business and Economic Development, 2(1), 38-43. https://doi.org/10.11648/j.jbed.20170201.15

    Copy | Download

    ACS Style

    Leonardo Betemps Kontz; Bruna Ferreira. Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry. J. Bus. Econ. Dev. 2017, 2(1), 38-43. doi: 10.11648/j.jbed.20170201.15

    Copy | Download

    AMA Style

    Leonardo Betemps Kontz, Bruna Ferreira. Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry. J Bus Econ Dev. 2017;2(1):38-43. doi: 10.11648/j.jbed.20170201.15

    Copy | Download

  • @article{10.11648/j.jbed.20170201.15,
      author = {Leonardo Betemps Kontz and Bruna Ferreira},
      title = {Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry},
      journal = {Journal of Business and Economic Development},
      volume = {2},
      number = {1},
      pages = {38-43},
      doi = {10.11648/j.jbed.20170201.15},
      url = {https://doi.org/10.11648/j.jbed.20170201.15},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20170201.15},
      abstract = {The purpose of this paper is demonstrate the aspects related to the competitiveness and innovation of the Brazilian automobilistic industry, its difficulties and challenges found. It assumes the premise that the “Brazil Cost” has been one of the great responsible for defaulting the development of this area, interrupting in the capacity of innovation and entrepreneurship of thebrazilian companies, based for many years, in the Protectionism of the state in which one most of these companies have lived during this period, stimulating the well-off behavior regarding the less efficiency and effectiveness, not investing in new products and services, only improving alternatives imports from already existent models. Lastly, the brazilian model of work opts for the reproduction on a system highly tied in hierarchy and with autonomy very restrict for the employees, choosing for the flexibilization by organizational changing, once the technological improves are incorporated.},
     year = {2017}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Brazil Cost: The Competitiveness of the Brazilian Automobilistic Industry
    AU  - Leonardo Betemps Kontz
    AU  - Bruna Ferreira
    Y1  - 2017/01/05
    PY  - 2017
    N1  - https://doi.org/10.11648/j.jbed.20170201.15
    DO  - 10.11648/j.jbed.20170201.15
    T2  - Journal of Business and Economic Development
    JF  - Journal of Business and Economic Development
    JO  - Journal of Business and Economic Development
    SP  - 38
    EP  - 43
    PB  - Science Publishing Group
    SN  - 2637-3874
    UR  - https://doi.org/10.11648/j.jbed.20170201.15
    AB  - The purpose of this paper is demonstrate the aspects related to the competitiveness and innovation of the Brazilian automobilistic industry, its difficulties and challenges found. It assumes the premise that the “Brazil Cost” has been one of the great responsible for defaulting the development of this area, interrupting in the capacity of innovation and entrepreneurship of thebrazilian companies, based for many years, in the Protectionism of the state in which one most of these companies have lived during this period, stimulating the well-off behavior regarding the less efficiency and effectiveness, not investing in new products and services, only improving alternatives imports from already existent models. Lastly, the brazilian model of work opts for the reproduction on a system highly tied in hierarchy and with autonomy very restrict for the employees, choosing for the flexibilization by organizational changing, once the technological improves are incorporated.
    VL  - 2
    IS  - 1
    ER  - 

    Copy | Download

Author Information
  • Engineering Center, University of Pelotas (UFPel), Pelotas, Brazil

  • Engineering Center, Federal University of Pelotas (UFPel), Pelotas, Brazil

  • Sections