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Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis

Received: 10 April 2019    Accepted: 23 May 2019    Published: 11 June 2019
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Abstract

At present, the development of cruise tourism products with the theme of “Maritime Silk Road” has received extensive attention. As the originating port of the ancient Maritime Silk Road, Zhanjiang has her unique advantage in carrying out the “Maritime Silk Road” cruise tourism. Based on Shift-Shareanalysis, this article analyses the cruise tourism in Zhanjiang by taking the ticket, tour, entertainment, shopping and other consumption activities as the dimensions. It believes that the overall development of Zhanjiang cruise tourism is good. The development potential of tourism and shopping in Zhanjiang is great, which has certain competitiveness in the whole country, though the growth rate of ticket and entertainment is slow and the competitiveness is weak at present. The main reason is that Zhanjiang cruise tourism infrastructure is underdeveloped, talents are lacking, products are not rich, and the lines are insufficient. This article indicates that traditional cruise tourism period with the ticket as the main source of income has passed, the current development of cruise tourism has entered the leisure and vacation period. Therefore, this article proposes investing funds to improve the construction of cruise tourist infrastructure, strengthening the construction of talent team engaged in cruise tourism, developing products to create “cruise +” diversified cruise tourism products, designing distinctive themes route to enhance the competitiveness of Zhanjiang cruise tourism.

Published in Journal of Business and Economic Development (Volume 4, Issue 2)
DOI 10.11648/j.jbed.20190402.11
Page(s) 38-43
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Cruise Tourism, Product Development, Shift-Share, Zhanjiang-ASEAN

References
[1] Zhou Jianbiao. Developing the cultural tourism of the Maritime Silk Road and promoting the construction of the core area of the Maritime Silk Road [J]. Journal of Huanghe University of Science and Technology. 2016 (9): 67-73.
[2] Sun Xiaodong, Feng Xuegang. China Cruise Tourism Industry: Research Status and Prospects [J]. Tourism Journal, 2012, 27(2): 101-112.
[3] Shen Suwen. The latest trend of the global luxury cruise group [J]. China Ship Inspection. 2016 (9): 88-91.
[4] Asic A, Djelovic D. Ports Dubrovnik and Bar Cooperation Opportunities for Development of Sustainable Cruise Tourism [M]. Sustainable Development of Sea-Corridors and Coastal Waters. Springer International Publishing, 2015: 239-249.
[5] MilušeTichavska, Beatriz Tovar. Port-city exhaust emission model: An application to cruise and ferry operations in Las Palmas Port [J]. Transportation Research Part A: Policy and Practice, 2015(78): 347-360.
[6] Chen J M, Lijesen M G, Nijkamp P. Interpretation of cruise industry in a two-sided market context: An exploration on Japan [J]. Maritime Policy & Management, 2017(2): 1-12.
[7] Jeong Cheol Yang. A comparative evaluation of maincruis eports in Korea, China and Japan in Northeast Asia [J] A comparative evaluation of main cruise ports in Korea, China and Japan in Northeast Asia, 2016 (6): 63-70.
[8] Ignacio Ruiz-Guerra, Valentín Molina-Moreno, Francisco J. Cortés-García, Pedro Núñez-Cacho. Prediction of the impact on air quality of the cities receiving cruise tourism: the case of the Port of Barcelona [J]. Heliyon. 2019(3): 1-26.
[9] Zhao Fan. The quantitative measure on inter-regional industry transfer and pollution transfer based on the idea of shift share analysis [M]. South-Central University. 2018.
[10] Zhang Xiang. Evaluation of Tourism Structure Benefit Based on Shift-Share Analysis——Taking Wuyishan City as an Example [J]. Journal of Xiangfan University, 2010(11).
[11] Wang Yingtao. Shift-share analysis and optimization of Henan international tourism industry structure [J]. Areal Research and Development, 2018 (8): 110-113.
[12] Market Economics. New Zealand Cruise Industry Study [R]. 2010.
[13] QI Yan. Cruise Ship Tourism [J]. Journal Leisure Studies. 2019(38): 288-290.
[14] Deng Yingying. Effective Path of Maritime Silk Road Construction in the 21st Century: China-ASEAN Tourism Cooperation [J]. Around Southeast Asia, 2015(10): 15-21.
[15] Wang Wei, Zhang Yuxiu. Discussion on Accelerating the Development of New Business Format of Hainan Cruise Tourism [J]. The Journal of South China Sea Studies, 2016(9): 113-118.
[16] Zhou Yilong. Tourism Cooperation and Development Strategy of Qiongyue “Maritime Silk Road” [J]. Nan Fang Lun Kan. 2015(8): 11-24.
[17] Chen Yuhe, Yin Ming. Discussion on the development of China's cruise industry under the “Belt and Road Initiative” [J]. Practice in Foreign Economic Relations and Trade, 2018(12): 45-48.
[18] Mei Junqing, Ye Xinliang. Problems and Countermeasures of China's Cruise Tourism Industry from an International Perspective [J]. Shipping Management, 2018(1): 31-34.
Cite This Article
  • APA Style

    Pang Lianrong, Li Rui. (2019). Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis. Journal of Business and Economic Development, 4(2), 38-43. https://doi.org/10.11648/j.jbed.20190402.11

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    ACS Style

    Pang Lianrong; Li Rui. Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis. J. Bus. Econ. Dev. 2019, 4(2), 38-43. doi: 10.11648/j.jbed.20190402.11

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    AMA Style

    Pang Lianrong, Li Rui. Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis. J Bus Econ Dev. 2019;4(2):38-43. doi: 10.11648/j.jbed.20190402.11

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  • @article{10.11648/j.jbed.20190402.11,
      author = {Pang Lianrong and Li Rui},
      title = {Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis},
      journal = {Journal of Business and Economic Development},
      volume = {4},
      number = {2},
      pages = {38-43},
      doi = {10.11648/j.jbed.20190402.11},
      url = {https://doi.org/10.11648/j.jbed.20190402.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20190402.11},
      abstract = {At present, the development of cruise tourism products with the theme of “Maritime Silk Road” has received extensive attention. As the originating port of the ancient Maritime Silk Road, Zhanjiang has her unique advantage in carrying out the “Maritime Silk Road” cruise tourism. Based on Shift-Shareanalysis, this article analyses the cruise tourism in Zhanjiang by taking the ticket, tour, entertainment, shopping and other consumption activities as the dimensions. It believes that the overall development of Zhanjiang cruise tourism is good. The development potential of tourism and shopping in Zhanjiang is great, which has certain competitiveness in the whole country, though the growth rate of ticket and entertainment is slow and the competitiveness is weak at present. The main reason is that Zhanjiang cruise tourism infrastructure is underdeveloped, talents are lacking, products are not rich, and the lines are insufficient. This article indicates that  traditional cruise tourism period with the ticket as the main source of income has passed, the current development of cruise tourism has entered the leisure and vacation period. Therefore, this article proposes investing funds to improve the construction of cruise tourist infrastructure, strengthening the construction of talent team engaged in cruise tourism, developing products to create “cruise +” diversified cruise tourism products, designing distinctive themes route to enhance the competitiveness of Zhanjiang cruise tourism.},
     year = {2019}
    }
    

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  • TY  - JOUR
    T1  - Research on Zhanjiang-ASEAN Cruise Tourism Product Development Based on Shift-Share Analysis
    AU  - Pang Lianrong
    AU  - Li Rui
    Y1  - 2019/06/11
    PY  - 2019
    N1  - https://doi.org/10.11648/j.jbed.20190402.11
    DO  - 10.11648/j.jbed.20190402.11
    T2  - Journal of Business and Economic Development
    JF  - Journal of Business and Economic Development
    JO  - Journal of Business and Economic Development
    SP  - 38
    EP  - 43
    PB  - Science Publishing Group
    SN  - 2637-3874
    UR  - https://doi.org/10.11648/j.jbed.20190402.11
    AB  - At present, the development of cruise tourism products with the theme of “Maritime Silk Road” has received extensive attention. As the originating port of the ancient Maritime Silk Road, Zhanjiang has her unique advantage in carrying out the “Maritime Silk Road” cruise tourism. Based on Shift-Shareanalysis, this article analyses the cruise tourism in Zhanjiang by taking the ticket, tour, entertainment, shopping and other consumption activities as the dimensions. It believes that the overall development of Zhanjiang cruise tourism is good. The development potential of tourism and shopping in Zhanjiang is great, which has certain competitiveness in the whole country, though the growth rate of ticket and entertainment is slow and the competitiveness is weak at present. The main reason is that Zhanjiang cruise tourism infrastructure is underdeveloped, talents are lacking, products are not rich, and the lines are insufficient. This article indicates that  traditional cruise tourism period with the ticket as the main source of income has passed, the current development of cruise tourism has entered the leisure and vacation period. Therefore, this article proposes investing funds to improve the construction of cruise tourist infrastructure, strengthening the construction of talent team engaged in cruise tourism, developing products to create “cruise +” diversified cruise tourism products, designing distinctive themes route to enhance the competitiveness of Zhanjiang cruise tourism.
    VL  - 4
    IS  - 2
    ER  - 

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Author Information
  • Department of Business Management, Lingnan Normal University, Zhanjiang, China

  • Department of Life Sciences, Lingnan Normal University, Zhanjiang, China

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