Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang
Journal of Business and Economic Development
Volume 4, Issue 4, December 2019, Pages: 142-148
Received: Oct. 27, 2019; Accepted: Nov. 21, 2019; Published: Dec. 2, 2019
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Weidong Lai, School of Business, Lingnan Normal University, Zhanjiang, China; Guangdong Coastal Economic Belt Development Research Center, Zhanjiang, China
Zhaoxi Deng, Finance Department, Zhanjiang Preschool Education College, Zhanjiang, China
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Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.
Tourism Satisfaction, Questionnaire Survey, IPA
To cite this article
Weidong Lai, Zhaoxi Deng, Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang, Journal of Business and Economic Development. Vol. 4, No. 4, 2019, pp. 142-148. doi: 10.11648/j.jbed.20190404.13
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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