Journal of Business and Economic Development

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Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang

Received: 27 October 2019    Accepted: 21 November 2019    Published: 02 December 2019
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Abstract

Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.

DOI 10.11648/j.jbed.20190404.13
Published in Journal of Business and Economic Development (Volume 4, Issue 4, December 2019)
Page(s) 142-148
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Tourism Satisfaction, Questionnaire Survey, IPA

References
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[4] Wang Yini, Song Xinzhe, Liu Wei. Research on Island Tourism Satisfaction Based on the Perspective of Ecological Civilization——Taking Changhai County as an Example [J]. Studies in Terrestrial and Natural Resources, 2017 (5), 61-65.
[5] Li Yuli, Li Yang. Research on Tourism Satisfaction Evaluation in Hanzhong Based on Fuzzy Comprehensive Evaluation [J]. Value Engineering (2), 2016,: 24-27, total 4 pages.
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[10] Zhang Shiyu, Questionnaire Data Analysis Practice [Monograph]: Capital University of Economics and Business Press, 2015.
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[12] Wu Xianxia, Qin Xiaoli, Yan Min. Personality Characteristics of Tourist Destinations and Tourist Loyalty——Taking Tourist Satisfaction as Mediator [J]. Journal of Hunan Finance and Economics College, 2017 (6).
[13] Wang Jiangzhe. A comparative study on the relationship between tourism tourists and holiday tourists in local attachment, satisfaction and loyalty [D]. Shandong University, 2016.
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Author Information
  • School of Business, Lingnan Normal University, Zhanjiang, China; Guangdong Coastal Economic Belt Development Research Center, Zhanjiang, China

  • Finance Department, Zhanjiang Preschool Education College, Zhanjiang, China

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  • APA Style

    Weidong Lai, Zhaoxi Deng. (2019). Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. Journal of Business and Economic Development, 4(4), 142-148. https://doi.org/10.11648/j.jbed.20190404.13

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    ACS Style

    Weidong Lai; Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J. Bus. Econ. Dev. 2019, 4(4), 142-148. doi: 10.11648/j.jbed.20190404.13

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    AMA Style

    Weidong Lai, Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J Bus Econ Dev. 2019;4(4):142-148. doi: 10.11648/j.jbed.20190404.13

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  • @article{10.11648/j.jbed.20190404.13,
      author = {Weidong Lai and Zhaoxi Deng},
      title = {Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang},
      journal = {Journal of Business and Economic Development},
      volume = {4},
      number = {4},
      pages = {142-148},
      doi = {10.11648/j.jbed.20190404.13},
      url = {https://doi.org/10.11648/j.jbed.20190404.13},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.jbed.20190404.13},
      abstract = {Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.},
     year = {2019}
    }
    

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    AB  - Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.
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