International Journal of Law and Society

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Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective

Received: 26 May 2019    Accepted: 27 June 2019    Published: 06 August 2019
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Abstract

At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior.

DOI 10.11648/j.ijls.20190202.12
Published in International Journal of Law and Society (Volume 2, Issue 2, June 2019)
Page(s) 22-25
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Mobile Payment, Continuous Use, Risk Perception, Perceived Convenience

References
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[4] Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumus, F. (2016). What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience. International Journal of Information Management, 36 (6), 1350-1359.
[5] Schaefers, T., Lawson, S. J., & Kukar-Kinney, M. (2016). How the burdens of ownership promote consumer usage of access-based services. Marketing Letters, 27 (3), 569-577.
[6] Chen, R., & He, F. (2003). Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer. Total Quality Management & Business Excellence, 14 (6), 677-693.
[7] Chang, C. C., Yan, C. F., & Tseng, J. S. (2012). Perceived convenience in an extended technology acceptance model: Mobile technology and English learning for college students. Australasian Journal of Educational Technology, 28 (5).
[8] Thakur, R., & Srivastava, M. (2014). Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India. Internet Research, 24 (3), 369-392.
[9] Arvidsson, N. (2014). Consumer attitudes on mobile payment services–results from a proof of concept test. International Journal of Bank Marketing, 32 (2), 150-170.
[10] Jia, L., Hall, D., & Sun, S. (2014). The effect of technology usage habits on consumers’ intention to continue use mobile payments.
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Author Information
  • School of Management, University of Science and Technology of China, Hefei, China

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  • APA Style

    Wenchuan Zhu. (2019). Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. International Journal of Law and Society, 2(2), 22-25. https://doi.org/10.11648/j.ijls.20190202.12

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    ACS Style

    Wenchuan Zhu. Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. Int. J. Law Soc. 2019, 2(2), 22-25. doi: 10.11648/j.ijls.20190202.12

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    AMA Style

    Wenchuan Zhu. Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. Int J Law Soc. 2019;2(2):22-25. doi: 10.11648/j.ijls.20190202.12

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  • @article{10.11648/j.ijls.20190202.12,
      author = {Wenchuan Zhu},
      title = {Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective},
      journal = {International Journal of Law and Society},
      volume = {2},
      number = {2},
      pages = {22-25},
      doi = {10.11648/j.ijls.20190202.12},
      url = {https://doi.org/10.11648/j.ijls.20190202.12},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijls.20190202.12},
      abstract = {At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior.},
     year = {2019}
    }
    

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  • TY  - JOUR
    T1  - Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective
    AU  - Wenchuan Zhu
    Y1  - 2019/08/06
    PY  - 2019
    N1  - https://doi.org/10.11648/j.ijls.20190202.12
    DO  - 10.11648/j.ijls.20190202.12
    T2  - International Journal of Law and Society
    JF  - International Journal of Law and Society
    JO  - International Journal of Law and Society
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    PB  - Science Publishing Group
    SN  - 2640-1908
    UR  - https://doi.org/10.11648/j.ijls.20190202.12
    AB  - At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior.
    VL  - 2
    IS  - 2
    ER  - 

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