Social Responsibility as a Driver of Breweries’ Corporate Reputation
European Business & Management
Volume 2, Issue 2, November 2016, Pages: 22-31
Received: Sep. 29, 2016; Accepted: Nov. 5, 2016; Published: Dec. 5, 2016
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Author
Janis Strautmanis, Department of Management, BA School of Business and Finance, Riga, Latvia
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Abstract
One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.
Keywords
Corporate Social Responsibility, Corporate Reputation, Breweries
To cite this article
Janis Strautmanis, Social Responsibility as a Driver of Breweries’ Corporate Reputation, European Business & Management. Vol. 2, No. 2, 2016, pp. 22-31. doi: 10.11648/j.ebm.20160202.12
Copyright
Copyright © 2016 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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