European Business & Management
Volume 2, Issue 2, November 2016, Pages: 22-31
Received: Sep. 29, 2016;
Accepted: Nov. 5, 2016;
Published: Dec. 5, 2016
Views 5266 Downloads 147
Janis Strautmanis, Department of Management, BA School of Business and Finance, Riga, Latvia
One of the most efficient instruments in the hands of management is a corporate social responsibility program carried out by companies. By exercising different social responsibility activities, the company is demonstrating to society that it is not just ‘a money making machine’ and that the company is fully aware of its responsibility for production, and its consequences on society on the whole as well as the environment. Therefore, it is crucial to find out the following: what is the evaluation of a beer brewer’s corporate reputation, the effect of financial results on the corporate reputation and why corporate reputation management should receive as much attention as other business risks. The goal of the research is to determine the corporate social responsibility experience of the biggest Latvian beer producing companies and the methods they use. The research uses quality research methods, case studies, it analyzes economic activity of companies and measures third parties’ corporate reputation and sustainability evaluations. The principal contribution of this paper is that it provides important insights into the development of efficient strategies to enhance corporate reputation through CSR.
Social Responsibility as a Driver of Breweries’ Corporate Reputation, European Business & Management.
Vol. 2, No. 2,
2016, pp. 22-31.
Keane, T. (2006). Exploring stakeholder emotional intelligence, Management Research News, Vol. 29 Iss. 3, 128–138.
Andriof, J., Waddock, S. (2002). Unfolding stakeholder engagement, in S. Sutherland Rahman, S. Waddock, J. Andriof and B. Husted (eds.). Chapter One, Unfolding Stakeholder Thinking, UK: Greenleaf.
Brammer, S. and Pavelin, S. (2006). Corporate reputation and social performance: The importance of fit, Journal of Management Studies, 43 (3), 435–455.
Fombrun, C. (2005). ‘Building corporate reputation through CSR initiatives: Evolving standards’, Corporate Reputation Review, 8 (1), 7–11.
Hillenbrand, C. and Money K. (2007). Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin? Corporate Reputation Review, 10, 261–277
Fombrun, C., Van Riel, C. (2004). Fame and fortune: How successful companies build winning reputations, New York: FT/Prentice Hall.
Brammer, S., Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis, Journal of Business Ethics, 61 (1), 29–44.
Jones, T. (1995). Instrumental stakeholder theory: A synthesis of ethics and economics, Academy of Management Review, 20 (2), 404–437.
MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2004). Giving your organisation SPIRIT: An overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility, Journal of General Management, 30 (2), 15–42.
Waddock, S. (2002). Leading Corporate Citizens. Vision, Values, Value Added, Boston: McGraw-Hill.
ICAP (2005). Corporate social responsibility and alcohol: the need and potential for partnership /edited by Marcus Grant and Joyce O'Connor/, New York: Routledge.
Vitezić, N. (2011). Corporate Reputation and Social Responsibility: An Analysis of Large Companies in Croatia, International Business & Economics Research Journal, Volume 10, Number 8, 85-95.
Schnietz, K. E. and Epstein, M. J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis, Corporate Reputation Review, 7 (4), 327–345.
Tucker, L. and Melewar, T. C. (2005). Corporate reputation and crisis management: The threat and manageability of anti-corporatism, Corporate Reputation Review, 7 (4), 377–387.
Lindgreen, A. and Swaen, V. (2005). Corporate citizenship: Let not relationship marketing escape the management toolbox, Corporate Reputation Review, 7 (4), 346–363.
Kolk, A. (2016). The social responsibility of international business: From ethics and the environment to CSR and sustainable development, Journal of World Business, Volume 51, Issue 1, 23–34.
Economist Intelligence Unit (2008). Global Business Barometer. Retrieved from www.economist.com/media/pdf/20080116CSRResults.pdf.
Rundle-Thiele S., Ball K., Gillespie M. (2008). Raising the bar: from corporate social responsibility to corporate social performance. Journal of Consumer Marketing. 25/4, 245-253.
Baggott, R. (2006). Alcohol strategy and the drinks industry. A partnership for prevention? Leicester Business School, De Montfort University. Retrieved from http://www.jrf.org.uk/bookshop/eBooks/1955-drugs-alcohol-prevention-uk.pdf.
Brigaudeau, C. (2009). European Forum for Responsible Drinking: Training Guides for Responsible Service of Alcohol. Retrieved from http://www.drinksinitiatives.eu/files/68/final-report-of-efrd-commitement-on-server-training-march-2.pdf.
IARD (2015). Guide to Building Partnerships. Retrieved from http://www.iard.org/wp-content/uploads/2016/01/TK-Building-Partnerships.pdf.
Fortune (2016). Worlds-most-admired-companies. Retrieved from http://fortune.com/worlds-most-admired-companies.
CSRwire (2016). Anheuser-Busch InBev Growing Together for a Better World Launches 2015 Global Citizenship Report. Retrieved from http://www.csrwire.com/press_releases/38916-Anheuser-Busch-InBev-Growing-Together-For-a-Better-World-Launches-2015-Global-Citizenship-Report.
European Commission, (2016). European Alcohol and Health Forum. Retrieved from https://webgate.ec.europa.eu/sanco/heidi/eahf/25.
Latvijas alus darītāju pašregulācijas kodekss (Latvian breweries’ self-regulatory codes of conduct) (2013). Retrieved from http://cesualus.lv/wp-content/uploads/2016/03/Alus-razotaju-kodekss.pdf.
Juščius, V., Kondratyuk, N. (2012). Marketing corporate social responsibility in alcohol industry, Economics and Management, 17 (1), 328–334.