European Business & Management
Volume 2, Issue 2, November 2016, Pages: 73-79
Received: Oct. 7, 2016;
Accepted: Oct. 29, 2016;
Published: Jan. 21, 2017
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Guozhong Yang, Business School, Central South University, Changsha, China
After analyzing the uncertainty of technology innovation diffusion (TID), this paper proposes the model of enterprises’ TID based on geometric Brownian motion with jump, and analyzes the optional timing and influence of adopting innovation technology on TID by each parameter. The results show that enterprise should immediately adopts the technology when its market demand is greater than the optimal investment threshold of enterprise; changes of market environment is conducive to TID; increasing of market uncertainty and the expected rate of return will accelerate TID, and the increasing of market interest rate will inhibit TID.
Decision-Making Analysis of Enterprises’ Adopting Innovation Technology, European Business & Management.
Vol. 2, No. 2,
2016, pp. 73-79.
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