Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road
European Business & Management
Volume 4, Issue 3, May 2018, Pages: 80-87
Received: Jun. 15, 2018; Accepted: Aug. 17, 2018; Published: Sep. 17, 2018
Views 958      Downloads 85
Authors
Miao-Ling Liu, The School of Business, Lingnan Normal University, Zhanjiang, P. R. China
Bing-Cheng Yang, Sun Yat-sen Business School, Sun Yat-sen University, Guangzhou, P. R. China
Article Tools
Follow on us
Abstract
The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.
Keywords
Food Safety, Maritime Silk Road, Cold Chain Technology, Dual Channel Supply Chain, Investment Returns
To cite this article
Miao-Ling Liu, Bing-Cheng Yang, Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road, European Business & Management. Vol. 4, No. 3, 2018, pp. 80-87. doi: 10.11648/j.ebm.20180403.13
Copyright
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
References
[1]
Taxakis K, Papadopoulos C. A design model and a production–distribution and inventory planning model in multi-product supply chain networks [J]. International Journal of Production Research, 2018, 54(21):6436-6457.
[2]
Xu J, Quan X, Liu H. Analysis of the Influencing Factors of Consumers' Trust in the Safety of Aquatic Products Based on DEMATEL Model [J]. Journal of Ocean University of China, 2018.
[3]
Tian T, Cao Y W, Liu J X, et al. Discussion on Supervision Work of Aquatic Products Quality Safety in Chengdu City [J]. Modern Agricultural Science & Technology, 2017.
[4]
Li Xiaochuan, Zhai Yuxiu, Wang Lianzhu, et al. Establishing and perfecting some problems of aquatic products traceability system in China [J]. quality and safety of agricultural products, 2006 (4): 14-17.
[5]
Ren Xinlin, Ling Wu Hai. Problems and Countermeasures of aquatic products quality and safety [J]. aquaculture, 2011, 32 (12): 48-50.
[6]
Li Xiang, song, Huang Lei, et al. Inspiration from China's foreign aquatic product quality and safety traceability system [J]. China fisheries economy, 2010 (4): 92-97.
[7]
Zhao H, Liu S, Tian C, et al. An Overview of Current Status of Cold Chain in China [J]. International Journal of Refrigeration, 2018.
[8]
Wu Linhai, Wang Shuxian, Xu Lingling. Traceability of consumption demand in food market: a case study of traceable pork [J]. Journal of public administration, 2013 (3): 119-128.
[9]
He Jing, Zhou Peilu. Analysis of decision behavior of marine aquatic product safety traceability system implementation - based on FSDN concept [J]. ocean development and management, 2017, 34 (7): 40-47.
[10]
Liu Yang. The development status and Countermeasures of fresh agricultural products cold chain logistics under the background of electronic commerce [J]. logistics engineering and management, 2018, 40 (05): 23-24+22.
[11]
Xiao, Xinqing, Fu, Zetian, Zhang, Yongjun, et al. SMSâ CQ: A Quality and Safety Traceability System for Aquatic Products in Coldâ Chain Integrated WSN and QR Code [J]. Journal of Food Process Engineering, 2017, 40(1).
[12]
Xin-Rong Zhang. Super cold chain—a high quality, energy-efficient, and environment‐friendly method [J]. International Journal of Energy Research, 2017, 41(9):1225-1228.
[13]
Joshi K, Warby J, Valverde J, et al. Impact of cold chain and product variability on quality attributes of modified atmosphere packed mushrooms (Agaricus bisporus ) throughout distribution [J]. Journal of Food Engineering, 2018, 232.
[14]
Ndraha N, Hsiao H I, Vlajic J, et al. Time-temperature abuse in the food cold chain: Review of issues, challenges, and recommendations [J]. Food Control, 2018, 89.
[15]
Wang M, Zhao L. Cold chain investment and pricing decisions in a fresh food supply chain [J]. International Transactions in Operational Research, 2018.
ADDRESS
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
U.S.A.
Tel: (001)347-983-5186