Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road
European Business & Management
Volume 4, Issue 3, May 2018, Pages: 80-87
Received: Jun. 15, 2018; Accepted: Aug. 17, 2018; Published: Sep. 17, 2018
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Miao-Ling Liu, The School of Business, Lingnan Normal University, Zhanjiang, P. R. China
Bing-Cheng Yang, Sun Yat-sen Business School, Sun Yat-sen University, Guangzhou, P. R. China
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The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.
Food Safety, Maritime Silk Road, Cold Chain Technology, Dual Channel Supply Chain, Investment Returns
To cite this article
Miao-Ling Liu, Bing-Cheng Yang, Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road, European Business & Management. Vol. 4, No. 3, 2018, pp. 80-87. doi: 10.11648/j.ebm.20180403.13
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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