Determinants and Solutions for Improving the Efficiency of Tourism Business
American Journal of Theoretical and Applied Business
Volume 5, Issue 1, March 2019, Pages: 14-19
Received: Jan. 20, 2019; Accepted: Mar. 14, 2019; Published: Apr. 8, 2019
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Authors
Nguyen Ngoc Tien, Faculty of Economics & Accounting, Quy Nhon University, Quy Nhon, Vietnam
Tran Thi Cam Thanh, Faculty of Economics & Accounting, Quy Nhon University, Quy Nhon, Vietnam
Nguyen Thi Le Hang, Faculty of Economics & Accounting, Quy Nhon University, Quy Nhon, Vietnam
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Abstract
Tourism is a combined business including four main fields: hotel business; eating and drinking; travelling and entertainment business. The efficiency of tourism business has the huge impact on many aspects of socioeconomic life but tourism business is also influenced by many factors because of tourism characteristics such as the seasonal in business, state and local policy, tourist resource, geographic position, etc. Hence, the objective of this study is to identify groups of factors that affect on the efficiency of tourism business. This is the basis for the authors to suggest solutions for improving the efficiency of tourism business. This study was conducted on the basis of survey questionnaires and interviews with 120 tourist enterprises in Binh Dinh, Phu Yen and Gia Lai in Vietnam about the evaluation perspective of enterprises for factors affecting tourism business efficiency. Data collected from enterprises is handled through SPSS 22.0 software. The results show that there are 6 groups of factors affecting the efficiency of tourism businesses.
Keywords
Determinants of Tourism Business, Tourism Business, Efficiency of Tourism Business
To cite this article
Nguyen Ngoc Tien, Tran Thi Cam Thanh, Nguyen Thi Le Hang, Determinants and Solutions for Improving the Efficiency of Tourism Business, American Journal of Theoretical and Applied Business. Vol. 5, No. 1, 2019, pp. 14-19. doi: 10.11648/j.ajtab.20190501.12
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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