| Peer-Reviewed

The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia

Received: 26 November 2017    Accepted: 22 December 2017    Published: 8 January 2018
Views:       Downloads:
Abstract

The increasingly dynamic market conditions and competition among companies encourage business owners, including small and medium enterprises (SME) owners in Indonesia and in other countries to understand how SMEs can be maintained or enhanced their marketing and financial performances. In order to compete, strategic and policy management experts encourage companies, including SME to apply strategic management practices. This study aims to measure how strong the effect of the implementation of strategic management practices on the performance of SMEs in Makassar, Indonesia especially the performance associated with sales turnover, break even point (BEP), and profit. This research uses quantitative data with primary data source through interview process and questionnaire. The interview process was conducted with the head of the small and medium enterprises (SME) in Makassar, whereas questionnaires were distributed directly to 178 respondents by the survey officer. Of the 178 questionnaires distributed to the respondents, 158 of them (88.76%) were eligible to be processed and analyzed. The results show that the strategic management practices such as strategic planning, strategic execution, and strategic evaluation have a positive and significant impact on sales volume, BEP achievement, and profits of SMEs, especially in medium-sized of enterprises. But the level of education does not serve as an important factor in moderating these strategic management practices against sales volume, BEP and profits. The study also shows that the determination of mission and strategic formulation (part of strategic management practices) have no significant effect on sales volume, BEP and profit. The results of this research are expected to contribute both to the academic community and to business actors, especially managers and/or owners of SME in Makassar. Another practical contribution is to provide inputs to policy makers such as Department of Cooperative and SME in Makassar, in order to develop the quality of SME to remain competitive and still exist in an increasingly dynamic and more competitive market.

Published in American Journal of Theoretical and Applied Business (Volume 3, Issue 4)
DOI 10.11648/j.ajtab.20170304.12
Page(s) 71-80
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Strategic Management Practices, Sales Volume, Break Even Point (BEP), Profit, Small and Medium Enterprises (SME)

References
[1] Andersen, T. J. (2000). Strategic planning, autonomous actions and corporate performance. Long Range Planning, 33, 184-200.
[2] Falshaw, J. R., Glaister, K. W., & Tatoglu, E. (2006). Evidence on formal strategic planning and company performance. Management Decision Journal, 44 (1), 9-30.
[3] David, Fred R & David, Forest R. 2016. Manajemen Strategik: Suatu Pendapatan Keunggulan Bersaing. Edisi ke-15. Jakarta: Salemba Empat.
[4] Odame, A. M. (2007). The relevance of strategic planning for entrepreneurial businesses in South Africa. (Master of Business Administration dissertation). University of Pretoria.
[5] Huang, C. J. (2006). Strategic planning and dysfunction: The dark side of mandating a formal planning system. Soochow Journal of Political Science, 22, 47-71.
[6] Dincer, O., Tatoglu, E., & Glaister, K. W. (2006). The strategic planning process: Evidence from Turkish firms. Management Research News, 29 (4), 206-219.
[7] O’regan, N., & Ghobadian, A. (2004). The importance of capabilities for strategic direction and performance. Management Decision, 42 (2), 292-312.
[8] Bordean, O. N., Borza, A., dan Segura, D. G. (2011). A comparative approach of the generic strategies within the hotel industry: Romania VS. USA. Management and Marketing Challenges for the Knowledge Society. Vol. 6 (4), 501-514.
[9] Parnell, J. A., Lester, D. L. Long, Z., dan Koseoglu, M. A. (2012). How environmental uncertainty affects the link between business strategy and performance in SMEs Evidence from China, Turkey, and the USA. Management Decision, 50 (4), 546-568.
[10] Ansoff, H. I., dan Bradenburg, G. R. (1971). A language for organization design. Management Science, 17, 705-731.
[11] Andrews, K. R. (1967). The concept of corporate strategy (3rd ed.). Homewood, IL: Irwin.
[12] Barney, J. B., dan Clark, D. N. (2007). Resource-based theory: Creating and sustaining competitive advantage. UK: Oxford University Press.
[13] Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
[14] Mason, E. S. (1939). Price and production policies of large scale enterprises. American Economic Review, 29, 61-74.
[15] Bain, J. S. (1968). Industrial Organization (2 ed.). New York: Wiley.
[16] Analoui, F., dan Karami, A. (2003). Strategic Management in Small and Medium Enterprises (1st ed.). London: Thomson Learning.
[17] Hill, C. W. L., dan Jones, G. R. (1995). Strategic Management Theory: an Integrated Approach. (3rd ed.). Texas, USA: Texas A and M. University.
[18] Chen, M. (1996). Competitor analysis and interfirm rivalry: Toward a theoretical integration. Academy o f Management Review, 21 (1), 100-134.
[19] Grant, R. M. (1998). Contemporary strategy analysis (3rd ed.). Malden, Massachusetts: Blackwell Publishers Ltd.
[20] Wheelen, T. L., dan Hunger, J. D. (2001). Strategic Management and Business Policy (7th ed.). New Jersey: Prentice-Hall.
[21] Pearce, J. A., dan Robinson, J. R. (2009). Strategic Management: Formulation, Implementation and Control (11th Ed.). New York: The McGraw-Hill Companies, Inc.
[22] Tang, T., & Zhang, Y. (2005). Marketing strategy and business performance of small construction firms in China. Macquarie Graduate School of Management working papers in management: 1-12. March. 50.
[23] Punn, K. F., & White, A. S. (2005). A performance measurement paradigm for integrating strategy formulation: A review of systems and frameworks. International Journal of Manage ment Reviews, 7 (1), 49-71.
[24] Chow, C. W., & Van Der Stede, W. A. (2006). The use and usefulness of nonfinancial performance measures. Management Accounting Quarterly, 7 (3), 1-8.
[25] Panigyrakis, G. G., & Theodoridis, P. K. (2009). Internal marketing impact on business performance in a retail context. International Journal of Retail and Distribution Management, 37 (7), 600-628.
[26] Phillips, P., Davies, F., & Moutinho, L. (2000). The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision Journal, 37 (3), 279-288.
[27] Chong, H. G. (2008). Measuring performance of small-and-medium sized enterprises: the grounded theory approach. Journal of Business and Public Affairs, 2 (1), 1-10.
[28] Verbeen, F. H. M., & Boons, A. N. A. M. (2009). Strategic priorities, performance measures and performance: An empirical analysis in Dutch firms. European Management Journal, 27, 113-128.
[29] Lema, D. G. P., Cortes, E. A., Lizano, M. M, dan Ochovo, R. B. (2012). Strategy, competitive factors and performance in small and medium enterprise (SMEs). African Journal of Business Management, 6 (26), 7714-7726.
[30] Omsa, S., Salim, U., Djumahir, Rahayu, M. (2015). Competitive Strategi Orientation and Company Performance in Selected SMEs Wooden Furniture in Pasuruan City. International Journal of Applied Business and Economic Research (IJABER). Vol. 13, No. 7. 4659-4676.
[31] Sum, C., Jukow, L., & Chen, S. (2004). Taxonomy of operations strategies of high performing small and medium enterprises in Singapore. International Journal of Operations and Production Management, 24 (3), 321-345.
[32] Phillips, P. (2000). The strategic planning/finance interface: Does sophistication really matter? Management Decision, 38 (8), 541-549.
[33] Naidoo, K. K. (2006). The strategic processes of small businesses operating in a turbulent environment: A retail community pharmacy perspective. (Doctor of Business Leadership Dissertation). University of South Africa. Pretoria.
[34] Laljit, C. R. (2006). The business strategy development among SMEs in the Kwa-Zulu Natal clothing manufacturing sector. (Master of Business Administration dissertation). Durban University of Technology. Durban.
[35] Murimbika, M. (2011). Influence of strategic management practices on the entrepreneurial orientation of South African firms in the financial and business services sectors. (Masters Dissertation). University of Witwatersrand. Johannesburg.
[36] Nkulu, M. (2012). The use of strategic planning for small, medium and micro enterprises in the retail industry. (Master of Commerce Dissertation). University of Johannesburg. Johannesburg.
[37] Mohutsiwa, M. (2012). Strategic entrepreneurship and performance of SMEs in South Africa. (Master of Management Dissertation). University of Witwatersrand. Johannesburg.
Cite This Article
  • APA Style

    Sirajuddin Omsa, Muhammad Ridwan, Muhammad Jayadi. (2018). The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia. American Journal of Theoretical and Applied Business, 3(4), 71-80. https://doi.org/10.11648/j.ajtab.20170304.12

    Copy | Download

    ACS Style

    Sirajuddin Omsa; Muhammad Ridwan; Muhammad Jayadi. The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia. Am. J. Theor. Appl. Bus. 2018, 3(4), 71-80. doi: 10.11648/j.ajtab.20170304.12

    Copy | Download

    AMA Style

    Sirajuddin Omsa, Muhammad Ridwan, Muhammad Jayadi. The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia. Am J Theor Appl Bus. 2018;3(4):71-80. doi: 10.11648/j.ajtab.20170304.12

    Copy | Download

  • @article{10.11648/j.ajtab.20170304.12,
      author = {Sirajuddin Omsa and Muhammad Ridwan and Muhammad Jayadi},
      title = {The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia},
      journal = {American Journal of Theoretical and Applied Business},
      volume = {3},
      number = {4},
      pages = {71-80},
      doi = {10.11648/j.ajtab.20170304.12},
      url = {https://doi.org/10.11648/j.ajtab.20170304.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20170304.12},
      abstract = {The increasingly dynamic market conditions and competition among companies encourage business owners, including small and medium enterprises (SME) owners in Indonesia and in other countries to understand how SMEs can be maintained or enhanced their marketing and financial performances. In order to compete, strategic and policy management experts encourage companies, including SME to apply strategic management practices. This study aims to measure how strong the effect of the implementation of strategic management practices on the performance of SMEs in Makassar, Indonesia especially the performance associated with sales turnover, break even point (BEP), and profit. This research uses quantitative data with primary data source through interview process and questionnaire. The interview process was conducted with the head of the small and medium enterprises (SME) in Makassar, whereas questionnaires were distributed directly to 178 respondents by the survey officer. Of the 178 questionnaires distributed to the respondents, 158 of them (88.76%) were eligible to be processed and analyzed. The results show that the strategic management practices such as strategic planning, strategic execution, and strategic evaluation have a positive and significant impact on sales volume, BEP achievement, and profits of SMEs, especially in medium-sized of enterprises. But the level of education does not serve as an important factor in moderating these strategic management practices against sales volume, BEP and profits. The study also shows that the determination of mission and strategic formulation (part of strategic management practices) have no significant effect on sales volume, BEP and profit. The results of this research are expected to contribute both to the academic community and to business actors, especially managers and/or owners of SME in Makassar. Another practical contribution is to provide inputs to policy makers such as Department of Cooperative and SME in Makassar, in order to develop the quality of SME to remain competitive and still exist in an increasingly dynamic and more competitive market.},
     year = {2018}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - The Effect of Strategic Management Practices on SME Performances in Makassar, Indonesia
    AU  - Sirajuddin Omsa
    AU  - Muhammad Ridwan
    AU  - Muhammad Jayadi
    Y1  - 2018/01/08
    PY  - 2018
    N1  - https://doi.org/10.11648/j.ajtab.20170304.12
    DO  - 10.11648/j.ajtab.20170304.12
    T2  - American Journal of Theoretical and Applied Business
    JF  - American Journal of Theoretical and Applied Business
    JO  - American Journal of Theoretical and Applied Business
    SP  - 71
    EP  - 80
    PB  - Science Publishing Group
    SN  - 2469-7842
    UR  - https://doi.org/10.11648/j.ajtab.20170304.12
    AB  - The increasingly dynamic market conditions and competition among companies encourage business owners, including small and medium enterprises (SME) owners in Indonesia and in other countries to understand how SMEs can be maintained or enhanced their marketing and financial performances. In order to compete, strategic and policy management experts encourage companies, including SME to apply strategic management practices. This study aims to measure how strong the effect of the implementation of strategic management practices on the performance of SMEs in Makassar, Indonesia especially the performance associated with sales turnover, break even point (BEP), and profit. This research uses quantitative data with primary data source through interview process and questionnaire. The interview process was conducted with the head of the small and medium enterprises (SME) in Makassar, whereas questionnaires were distributed directly to 178 respondents by the survey officer. Of the 178 questionnaires distributed to the respondents, 158 of them (88.76%) were eligible to be processed and analyzed. The results show that the strategic management practices such as strategic planning, strategic execution, and strategic evaluation have a positive and significant impact on sales volume, BEP achievement, and profits of SMEs, especially in medium-sized of enterprises. But the level of education does not serve as an important factor in moderating these strategic management practices against sales volume, BEP and profits. The study also shows that the determination of mission and strategic formulation (part of strategic management practices) have no significant effect on sales volume, BEP and profit. The results of this research are expected to contribute both to the academic community and to business actors, especially managers and/or owners of SME in Makassar. Another practical contribution is to provide inputs to policy makers such as Department of Cooperative and SME in Makassar, in order to develop the quality of SME to remain competitive and still exist in an increasingly dynamic and more competitive market.
    VL  - 3
    IS  - 4
    ER  - 

    Copy | Download

Author Information
  • Accounting Department, State Polytechnic of Ujung Pandang, Makassar, Indonesia

  • Accounting Department, State Polytechnic of Ujung Pandang, Makassar, Indonesia

  • Accounting Department, State Polytechnic of Ujung Pandang, Makassar, Indonesia

  • Sections