A Study of Fuzzy Language in Business Negotiation
Communication and Linguistics Studies
Volume 5, Issue 3, September 2019, Pages: 60-64
Received: Jun. 24, 2019; Accepted: Jul. 17, 2019; Published: Jul. 30, 2019
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Tan Aiping, Foreign Languages Department, Sichuan Vocational and Technical College, Suining, China
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The study of Fuzzy language is an important branch in the family of linguistics. With the globalization of economy, people tend to pay more attention to international business negotiation, and fuzzy language in international business negotiation got particular attention. This paper makes sufficient review concerning the study of fuzzy language both at home and abroad. It reveals the pragmatic functions of saving face, being flexible and self protection. The paper provides a pragmatic analysis of fuzzy language in business negotiation from perspective of politeness strategy to give people a better understanding on how to use fuzzy language to achieve certain communicative purposes in business negotiation. It selects some dialogues with fuzzy language from real business negotiations and analyzes the significance as well as the positive and negative functions of fuzzy language in business negotiation. It discusses the application of fuzzy language in business negotiation and tries to arouse more attention to the research of the field.
Business Negotiation, Fuzz Language, Face-saving Theory, Pragmatic Analysis
To cite this article
Tan Aiping, A Study of Fuzzy Language in Business Negotiation, Communication and Linguistics Studies. Vol. 5, No. 3, 2019, pp. 60-64. doi: 10.11648/j.cls.20190503.11
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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