Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan
International Journal of Accounting, Finance and Risk Management
Volume 2, Issue 1, February 2017, Pages: 31-38
Received: Jan. 11, 2017;
Accepted: Jan. 24, 2017;
Published: Feb. 27, 2017
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Hafiz Qamar Ghafoor, School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan
The objective of this study was to investigate the quality of mission statements of the cement sector companies operating in Pakistan. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 21 cement companies are listed within this sector. In this study 15 companies were selected through convenient sampling to make analysis. Data needed to make comparative analysis of mission statement were collected from their annual reports and websites of these companies. The findings show that most of the cement sector companies of Pakistan are making the average level of score and keen to incorporate their concerns for survival, growth & profitability, product & services and self concept in their mission statements. But they are giving less focus to technology and concern for a public image. The length of a mission statements are (Min. = 15 and Max. = 137) in words and (Min. = 1 and Max = 7) in sentences.
Hafiz Qamar Ghafoor,
Content Analysis of Mission Statements - A Case of Cement Sector Companies of Pakistan, International Journal of Accounting, Finance and Risk Management.
Vol. 2, No. 1,
2017, pp. 31-38.
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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