Behavioral Finance Biases in Investment Decision Making
International Journal of Accounting, Finance and Risk Management
Volume 5, Issue 2, June 2020, Pages: 69-75
Received: Sep. 11, 2019; Accepted: Mar. 27, 2020; Published: Apr. 14, 2020
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Authors
Muhammad Atif Sattar, Department of Management & Economics, University of Science and Technology, Kunming, China
Muhammad Toseef, Department of Management & Economics, University of Science and Technology, Kunming, China
Muhammad Fahad Sattar, Department of Management & Economics, University of Science and Technology, Kunming, China
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Abstract
Traditional finance suggests that investments made by rational behaviors investors examine risk and return before decision making to gain maximum profit later behavioral finance challenge traditional finance and introduce psychological factors affect decision making. The aim of this research paper is to explore how behavioral biases affect investment decision making under uncertainty. Dependent variable investment decision making is a composite activity, it never be made in a vacuity by depending on personal resources. Based on this study investment choices alternatives influence by human rational and irrational behavior, therefore, examine the impact of behavioral finance in the decision-making process. Behavioral finance phenomenon variables; heuristic, prospects, personality characteristics, feeling, moods and ecological factors explore under this research. Overconfidence, Representativeness, Anchoring, Regret Aversion, Hindsight, Herding Effect and Home Bias included in investors psychology behaviors. Survey questionnaire tool used to collect sample to conduct quantitative research. To test the hypothesis Regression analysis run by the SPS software. Findings revealed that there was an effect of behavioral biases on investment decisions. Empirical results concluded investment decision making influenced by heuristic behaviors more than prospects and personality characteristics. The originality of this study, it is very beneficial for investors and financial institutions to make decision by observation of psychological factors.
Keywords
Behavioral Finance, Decision Making, Heuristic, Prospects, Big Five Personality Characteristics
To cite this article
Muhammad Atif Sattar, Muhammad Toseef, Muhammad Fahad Sattar, Behavioral Finance Biases in Investment Decision Making, International Journal of Accounting, Finance and Risk Management. Vol. 5, No. 2, 2020, pp. 69-75. doi: 10.11648/j.ijafrm.20200502.11
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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