The Other Side of Social Networks: An Ubuntu Approach
International Journal of Language and Linguistics
Volume 4, Issue 4, July 2016, Pages: 153-156
Received: Mar. 24, 2016; Accepted: Jun. 24, 2016; Published: Aug. 2, 2016
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Primrose Hlatshwayo, Midlands State University, Faculty of Arts, Communication Skills Centre, Gweru, Zimbabwe
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The study provides the results of a content based analysis carried out on one hundred and fifty Face book profiles. Using the tenets of Ubuntu, the study sought to find out if the social networking communities are still abiding to the dictates of Ubuntu. The study revealed that a large percentage of the content on FB shows some elements of Ubuntu and an insignificant percentage of the content on FB shows little or no elements of Ubuntu. The elements of Ubuntu which were observed by the researcher are respect, compassion, love, sharing, tolerance and solidarity. The study revealed that, the need to be accepted, age, people’s background and relationships affect the way people behave on FB. The study concludes that Face book is being used by African people to remind, instill and perpetrate the values of Ubuntu in its users.
Ubuntu, Face Book (FB), Love, Sharing and Respect
To cite this article
Primrose Hlatshwayo, The Other Side of Social Networks: An Ubuntu Approach, International Journal of Language and Linguistics. Vol. 4, No. 4, 2016, pp. 153-156. doi: 10.11648/j.ijll.20160404.13
Copyright © 2016 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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