Situation Description Is an Important Part of Competitive Intelligence
American Journal of Information Science and Technology
Volume 4, Issue 2, June 2020, Pages: 25-29
Received: Dec. 31, 2019;
Accepted: Apr. 7, 2020;
Published: Apr. 29, 2020
Views 345 Downloads 173
Lu Yun, Shanghai Co-win Market Research Co., Ltd., Shanghai, People's Republic of China
Follow on us
A large number of existing publications on Competitive Intelligence focus on methodology level, and readers can learn very systematic and perfect theoretical models from them. However, for the fast developing emerging markets, the growing desire for competitive intelligence drives a large number of novices to enter this field and they need to start from the foundation level. Firstly they need to learn how to write a qualified intelligence by understanding some basic principles, which cannot be found from many industry publications. Based on this status, the author summarizes the basic elements of competitive intelligence by comparing different types of intelligence documents with examples, puts forward the six elements rule of competitive intelligence, i.e. FLOATS principle, and points out that the situational element is very important. Through literature review and practical examples, the author expounds the meaning of situation, points out that situation is the description of the whole competitive environment and the inherent characteristics of competitive intelligence. The author also compares declarative knowledge and process knowledge with situational knowledge, and discloses their differences. It shows that the situational knowledge reflects practical experience, which is very welcomed by all the practitioners. Therefore, situational description is one of the core elements of competitive intelligence, and it is worth the attention of novices.
Situation, Competitive Intelligence, Elements of CI, Practice, Knowledge, Report Writing
To cite this article
Situation Description Is an Important Part of Competitive Intelligence, American Journal of Information Science and Technology.
Vol. 4, No. 2,
2020, pp. 25-29.
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Chen Xiaomei. Competitive Intelligence and Its Development and Application in China [D]. Ocean University of China, 2003.
Bao Changhuo, Liu Shizhang, Dai Lihong. China's Developing Competitive Newspaper Industry [C] / "Science and Technology Facing the New Century" Academic Annual Conference. 1998.
Tao Q, Prescott J E. China: Competitive Intelligence Practices in an Emerging Market Environment [J]. Competitive Intelligence Review, 2000, 11 (4): 65-78.
Adidam P T, Banerjee M, Shukla P. Competitive Intelligence and Firm's Performance in Emerging Markets: An Exploratory Study in India [J]. Journal of Business & Industrial Marketing, 2012, 27 (3): p. 242-254.
Kirk W. M. Tyson, The Complete Guide to Competitive Intelligence, pp. 16 and pp. 133-173.
Richard M. S. Wilson and Colin Gilligan, Strategic Marketing Management: Planning, Implementation and Control, Third edition, pp. 223-261.
Vincent Grèzes. The Definition of Competitive Intelligence Needs through a Synthesis Model [J]. Journal of Intelligence Studies in Business, 2015, 5 (1): 40-56.
Zhang Shu. From the Perspective of Management Economics, "Double 11" Shopping Carnival [J]. Financial Information, 2019 (12): 171-172.
Luo Yiqi, Ni Yuqing. Looking Back at 2018: China's Mobile Phone Market [J]. China's SMEs, 2019, 279 (02): 45-48.
Geelia Weilai: The First Share of New Energy Vehicles to be Listed in the United States [J]. Automotive watch, 2019, 166 (01): 41.
Rauthmann J F, Sherman R. The Description of Situations: Towards Replicable Domains of Psychological Situation Characteristics [J]. Journal of Personality & Social Psychology, 2018, 114 (3): 482.
Yang Zhiliang, Hao Xingchang. Psychology Dictionary. Shanghai Dictionary Press, 2016: p552.
Iii J A N. Competitive Intelligence [M]// Competitive Intelligence:. Simon & Schuster, 2013.
Porter M., Competitive Advantage of Nations, Competitive Intelligence Review, 1990, 1 (1): 14-14.
Genesereth M R, Nilsson N J. Declarative Knowledge [M]// Logical Foundations of Artificial Intelligence. 1987.
Amaravadi C S, Lee I. The Dimensions of Process Knowledge [J]. Knowledge & Process Management, 2005, 12 (1): 65-76.