Twitter and Facebook Usage for Academic Motivation Among Post-Graduate Students in Lahore, Pakistan
International and Public Affairs
Volume 3, Issue 1, June 2019, Pages: 20-24
Received: Jul. 1, 2019;
Accepted: Jul. 23, 2019;
Published: Aug. 10, 2019
Views 204 Downloads 29
Umair Shahzad, Department of Mass Communication Management, The Superior College Lahore, Lahore, Pakistan; Department of Mass Communication, Forman Christian College (A Chartered University), Lahore, Pakistan
Ahmad Bilal, College of Art & Design, University of the Punjab Lahore, Lahore, Pakistan; School of Art & Design, Nottingham Trent University, Nottingham, UK
The use of social networking sites is spreading globally. It is seen in present world that these social media tools are being used as academic media tools too. Students share their assignments-oriented information on Facebook pages. Students communicate among themselves regarding class schedules on Twitter by Tweets. The researcher also found out that the students involve their course instructors on these kinds of platforms too. After that the researcher decided to work on a question that are these tools academically motivating students or not? This research analyzed the link between academic motivation and post-graduate students via Twitter and Facebook in educational institutions that combines a social media forum for the students to share their educational involvement with each other for the enhancement of their knowledge, improvement in their academic assignments and receiving motivation for doing academic work. The study was conducted to add in the field of academic research. Mass Communication Management students were selected as respondents because they have much knowledge of communication tools either print, electronic or internet including social media tools, and they can more critically evaluate the benefits or flaws of communication advancements. The theoretical framework for this study was uses and gratifications theory. The approach was quantitative. The research showed that Twitter has slightly less role in academic motivation but Facebook has a very effective role in academic motivation in Lahore Pakistan.
Twitter and Facebook Usage for Academic Motivation Among Post-Graduate Students in Lahore, Pakistan, International and Public Affairs.
Vol. 3, No. 1,
2019, pp. 20-24.
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Eli, M., & Gilad, R. (2015). Facebook Groups as an Academic Teaching Aid: Case Study and Recommendations for Educators. Journal of Educational Technology & Society, 18 (4), 371-384.
Hanjun, K., Chang-Hoan, C., & Marilyn, S. R. (2005). Internet Uses and Gratifications: A Structural Equation Model of Interactive Advertising. Journal of Advertising, 34 (2), 57-70.
Hirst, M., & Treadwell, G. (2011). Blogs bother me: Social media, journalism students and the curriculum. Journalism Practice, 5 (4), 446-461.
Hoffman, D. (2011, 2011 May-June). The social media scene in education. Internet@Schools, 6.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and Gratifications Research. The Public Opinion Quarterly, 37 (4), 509-523.
Lineberry, Z. X. (2012). Uses and gratifications on social networking sites: Analysis of use and value of social networking sites for three types of social capital on college students. Iowa State University.
Makori, E. O. M. N. O. (2016). DIGITAL TECHNOLOGY ACCEPTANCE IN TRANSFORMATION OF UNIVERSITY LIBRARIES AND HIGHER EDUCATION INSTITUTIONS IN KENYA. University of Nebraska - Lincoln.
Mazer, J. P., Murphy, R. E., & Simonds, C. J. (2007). I'll see you on “Facebook”: The effects of computer-mediated teacher self-disclosure on student motivation, affective learning, and classroom climate. Communication Education, 56 (1), 1-17.
Nussbaum-Beach, S. (2012). JUST THE FACTS: PERSONAL LEARNING NETWORKS. Educational Horizons, 91 (2), 26-27.
Phoneworld. (2017). Over 43.90 million social media accounts in Pakistan. Retrieved October 14, 2017, from www.ThePhoneworld.com.
Ricoy, M.-C., & Tiberio, F. (2016). Twitter as a Learning Community in Higher Education. Journal of Educational Technology & Society, 19 (1), 237-248.
Stutzman, F. (2006). An evaluation of identity-sharing behavior in social network communities. Journal of the International Digital Media and Arts Association, 3 (1), 10-18.
Pallant, J. (2004). SPSS survival manual: a step by step guide to data analysis using SPSS for Windows. Buckingham: Open University Press.
Cochrane, T., Sissons, H., Mulrennan, D., & Pamatatau, R. (2013). Journalism 2.0: Exploring the Impact of Mobile and Social Media on Journalism Education. International Journal of Mobile and Blended Learning, 5.
Wang, T., Wang, F., & Shi, L. (2013). The use of microblog-based case studies in a pharmacotherapy introduction class in China. BMC Medical Education, 13 (1), 120.
Faltis, C. J. (2013). Introduction— New Literacies, Teacher Quality, and Data-Based Program Improvement. Teacher Education Quarterly, 40 (3), 3-5.