Asia-Pacific Journal of Mathematics and Statistics

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Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises

Received: 02 January 2020    Accepted: 05 March 2020    Published: 06 March 2020
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Abstract

Due to the expanded application of the Internet in the field of e-commerce, the development of the logistics industry has entered an era of competition. The two different individual forms of e-commerce and logistics have come together because of the Internet, and they form a consumption closed loop with consumers. In this big development trend, large e-commerce enterprises and small e-commerce enterprises in the process of commercial game, due to the difference of logistics, have affected the market share and the difference of turnover income, so how to improve the competitiveness of enterprises on the basis of controlling logistics costs is explored in this paper. Based on the perspective of evolutionary game, this paper constructs and analyzes the game model of logistics between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and obtains the evolutionary stable strategy. By analyzing the competitive factors between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and further obtains the evolutionary trend of the game results, we can see that the most ideal results are the construction of local networks by large-scale e-commerce enterprises and the cooperation between small-scale e-commerce enterprises and other express delivery services.

Published in Asia-Pacific Journal of Mathematics and Statistics (Volume 1, Issue 4, December 2019)
Page(s) 49-54
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

E-commerce Enterprise, Logistics, Evolutionary Game, Replicator Dynamic Equation, Evolutionary Stability Strategy

References
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Author Information
  • Department of Mathematics, Northwest Normal University, Lanzhou, China

  • Department of Mathematics, Northwest Normal University, Lanzhou, China

  • Department of Mathematics, Northwest Normal University, Lanzhou, China

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    Guoshun Ma, Ruxia Ma, Anwen Li. (2020). Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises. Asia-Pacific Journal of Mathematics and Statistics, 1(4), 49-54.

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    Guoshun Ma; Ruxia Ma; Anwen Li. Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises. Asia-Pac. J. Math. Stat. 2020, 1(4), 49-54.

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    Guoshun Ma, Ruxia Ma, Anwen Li. Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises. Asia-Pac J Math Stat. 2020;1(4):49-54.

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  • @article{10045929,
      author = {Guoshun Ma and Ruxia Ma and Anwen Li},
      title = {Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises},
      journal = {Asia-Pacific Journal of Mathematics and Statistics},
      volume = {1},
      number = {4},
      pages = {49-54},
      url = {http://www.sciencepg.com/article/10045929},
      abstract = {Due to the expanded application of the Internet in the field of e-commerce, the development of the logistics industry has entered an era of competition. The two different individual forms of e-commerce and logistics have come together because of the Internet, and they form a consumption closed loop with consumers. In this big development trend, large e-commerce enterprises and small e-commerce enterprises in the process of commercial game, due to the difference of logistics, have affected the market share and the difference of turnover income, so how to improve the competitiveness of enterprises on the basis of controlling logistics costs is explored in this paper. Based on the perspective of evolutionary game, this paper constructs and analyzes the game model of logistics between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and obtains the evolutionary stable strategy. By analyzing the competitive factors between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and further obtains the evolutionary trend of the game results, we can see that the most ideal results are the construction of local networks by large-scale e-commerce enterprises and the cooperation between small-scale e-commerce enterprises and other express delivery services.},
     year = {2020}
    }
    

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  • TY  - JOUR
    T1  - Evolutionary Game Analysis on Logistics Competition of E-commerce Enterprises
    AU  - Guoshun Ma
    AU  - Ruxia Ma
    AU  - Anwen Li
    Y1  - 2020/03/06
    PY  - 2020
    T2  - Asia-Pacific Journal of Mathematics and Statistics
    JF  - Asia-Pacific Journal of Mathematics and Statistics
    JO  - Asia-Pacific Journal of Mathematics and Statistics
    SP  - 49
    EP  - 54
    PB  - Science Publishing Group
    UR  - http://www.sciencepg.com/article/10045929
    AB  - Due to the expanded application of the Internet in the field of e-commerce, the development of the logistics industry has entered an era of competition. The two different individual forms of e-commerce and logistics have come together because of the Internet, and they form a consumption closed loop with consumers. In this big development trend, large e-commerce enterprises and small e-commerce enterprises in the process of commercial game, due to the difference of logistics, have affected the market share and the difference of turnover income, so how to improve the competitiveness of enterprises on the basis of controlling logistics costs is explored in this paper. Based on the perspective of evolutionary game, this paper constructs and analyzes the game model of logistics between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and obtains the evolutionary stable strategy. By analyzing the competitive factors between large-scale e-commerce enterprises and small-scale e-commerce enterprises, and further obtains the evolutionary trend of the game results, we can see that the most ideal results are the construction of local networks by large-scale e-commerce enterprises and the cooperation between small-scale e-commerce enterprises and other express delivery services.
    VL  - 1
    IS  - 4
    ER  - 

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