Special Issue Submission Closed

Digital Tourists

01About This Special Issue

Currently, tourist Destinations face a series of changes in the forms of production and consumption, fostered by a competitive environment. It requires significant efforts from all the agents involved in the definition of their marketing strategies. One of the changes with the greatest impact is the development of the Internet. This is constant and is not only measured by an increase in population penetration that shows the medium as a massive market phenomenon, but is characterized by other elements such as: higher frequency of Internet connection, greater participation of mobile devices, decisive role in consumer decision-making, active role of consumers in communication. This Special Issue mainly is focus on describe the individual behavior of the digital tourist, CRMs adjusted to the new characteristics of demand and supply in the ICT context, impact of business models with implications IoT in the customer satisfaction.

Aims and Scope:

  1. Digital
  2. Tourists
  3. Behavior
  4. CRM
  5. Business models
  6. Marketing online

02Meet the Guest Editors

Our distinguished editors bring deep subject-matter expertise to curate high-quality research and ensure a rigorous peer-review process.

Lead Guest Editor

Dayana Duffus Miranda

Central University "Marta Abreu" of Las Villas, Santa Clara, Cuba

Guest Editor

Miriam Petracca

Department of Law, Giustino Fortunato University, Benevento, Italy

Guest Editor

Briley Donnel

University of Sydney, Sydney, Austria

Guest Editor

Teodoro Luque Martínez

Granada University, Granada, Spain