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Home / Journals / Science Journal of Business and Management / Designing the Model of Innovation Culture and Ways to Promote It
Designing the Model of Innovation Culture and Ways to Promote It

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Lead Guest Editor:
Nahid Saravi-Moghadam
Department of managemant, Iran University, Amol, Mazandaran, Iran
Innovation is considered a source of competitive advantage and economic growth, and worthy of study under the conditions of increased global competition, technological change, fast-changing market situations and continuous customer/client demand for quality services (Damanpour & Wischnevsky, 2006; Tajeddini & Trueman, 2014). Innovation has a strong link to entrepreneurism since firms need to have an innovative culture to engage in innovative behavior (Hult et al., 2004; Menor & Roth, 2007). The firm's innovative culture – in other words, its innovativeness – reflects whether the organization is in favor of developing and/or adopting innovations or alternatively resists this process (Santos-Vijande et al., 2013). The “greening of the organization” and “green innovation” can be thought of as two separate strategies geared toward the same goal (B. Gabler et al., 2015, Cronin et al., 2011).
This research seeks to identify the factors that effect on innovation, in organizations. This research has both scholarly and practical significance. Specifically, the key research questions in this study are:
  1. What factors influence on innovation in organizations?
  2. What are the implications of promoting innovation in organizations?

Aims and Scope:

  1. Innovation culture, organizational ambidexterity and potential absorptive capacity
  2. Factors influence on innovation in organizations
  3. The implications of promoting innovation in organizations
  4. Factors influence on organizational ambidexterity in organizations
  5. The implications of promoting organizational ambidexterity in organizations
  6. Factors influence on potential absorptive capacity in organizations
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