Central University "Marta Abreu" of Las Villas,
Santa Clara, Cuba
University of Sydney
Teodoro Luque Martínez
Currently, tourist Destinations face a series of changes in the forms of production and consumption, fostered by a competitive environment. It requires significant efforts from all the agents involved in the definition of their marketing strategies. One of the changes with the greatest impact is the development of the Internet. This is constant and is not only measured by an increase in population penetration that shows the medium as a massive market phenomenon, but is characterized by other elements such as: higher frequency of Internet connection, greater participation of mobile devices, decisive role in consumer decision-making, active role of consumers in communication. This Special Issue mainly is focus on describe the individual behavior of the digital tourist, CRMs adjusted to the new characteristics of demand and supply in the ICT context, impact of business models with implications IoT in the customer satisfaction.