A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India

Satheeshkumar Rangasamy; Vetrivel Thiyagarajan; Sampangi Gokula Krishnan; Sushma Rawath; Madhumitha

doi:doi:10.11648/j.ijefm.20221004.19

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A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 4)

Received: 2 July 2022 Accepted: 10 August 2022 Published: 24 August 2022

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Abstract

E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 4)
DOI	10.11648/j.ijefm.20221004.19
Page(s)	229-236
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

E-Commerce, Innovation, Online Customers, Business Transactions, Entrepreneurship, Opportunities, Challenges in E-Commerce

References

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[3]	Uwemi, S. and Khan, H. U. (2016) ‘E-commerce, challenges, and developing countries’, 2016 DSI Annual Meeting in Austin, TX, USA, 19–22.
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[5]	Mohammed A. Alqahtani, Ali H. Al-Badi, Pam J. Mayhew (2012). the enablers and disablers of e-commerce: consumers’ perspectives, the electronic journal on information systems in developing countries, (2012) 54, 1, 1-25.
[6]	Santosh Chapagai (2022) opportunities and challenges of e-commerce to customers: comparative analysis of Nepal and Finland, master’s thesis, Centria university of applied sciences.
[7]	Gunasekaran, A., Marri, H., McGaughey, R., & Nebhwani, M. (2002). E-commerce and its impact on operations management. International Journal of Production Economics, 185-197.
[8]	Deshmukh, S. P., Deshmukh, P., & Thampi, G. (2013, July). Transformation from E-commerce to M-commerce in Indian Context. International Journal of Computer Science Issues, 10 (4), 55-60.
[9]	Khan, H. U. and Uwemi, S. (2018) ‘what are e-commerce possible challenges in developing countries: a case study of Nigeria’, Int. J. Business and Systems Research, Vol. 12, No. 4, pp. 454–486.
[10]	Gupta, A. (2014, January). E-Commerce: Role of E-Commerce in Today's Business. International Journal of Computing and Corporate Research, 4 (1).
[11]	Rina, D. (2016, March-April). Challenges and Future Scope of E-commerce in India. International Journal of Emerging Trends & Technology in Computer Science, 5 (2), 232-235.
[12]	R Kavitha, T. S. (2016). A Study on the Perception of Customers towards E-commerce and E-payments in Local Survey. ISSN-0976-8262, 7.
[13]	Mayank Yadav, Z. R. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation, Telematics and Informatics, Volume 34, Issue 7, November 2017, Pages 1294-1307.
[14]	Kumar, R. & Vetrivel, Dr. (2016). Retail Service Quality of Big Bazaar Retail Store Thiruvananthapuram: An Empirical Study. Asian Journal of Research in Social Sciences and Humanities. 6. 1487. 10.5958/2249-7315.2016.00524.4.
[15]	Watson, Jeff (2001), how to determine a sample size: Tip sheet #60, University Park, PA: Penn State Cooperative Extension to finalize the given sample size.

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APA Style

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. (2022). A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences, 10(4), 229-236. https://doi.org/10.11648/j.ijefm.20221004.19

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ACS Style

Satheeshkumar Rangasamy; Vetrivel Thiyagarajan; Sampangi Gokula Krishnan; Sushma Rawath; Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int. J. Econ. Finance Manag. Sci. 2022, 10(4), 229-236. doi: 10.11648/j.ijefm.20221004.19

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AMA Style

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int J Econ Finance Manag Sci. 2022;10(4):229-236. doi: 10.11648/j.ijefm.20221004.19

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@article{10.11648/j.ijefm.20221004.19,
  author = {Satheeshkumar Rangasamy and Vetrivel Thiyagarajan and Sampangi Gokula Krishnan and Sushma Rawath and Madhumitha},
  title = {A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {4},
  pages = {229-236},
  doi = {10.11648/j.ijefm.20221004.19},
  url = {https://doi.org/10.11648/j.ijefm.20221004.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221004.19},
  abstract = {E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.},
 year = {2022}
}

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TY  - JOUR
T1  - A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India
AU  - Satheeshkumar Rangasamy
AU  - Vetrivel Thiyagarajan
AU  - Sampangi Gokula Krishnan
AU  - Sushma Rawath
AU  - Madhumitha
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PY  - 2022
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DO  - 10.11648/j.ijefm.20221004.19
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 229
EP  - 236
PB  - Science Publishing Group
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UR  - https://doi.org/10.11648/j.ijefm.20221004.19
AB  - E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.
VL  - 10
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Author Information

Satheeshkumar Rangasamy

Department of MBA, Surana College, Bangalore, India
Vetrivel Thiyagarajan

Department of Management Studies, Velalar College of Engineering and Technology, Erode, India
Sampangi Gokula Krishnan

Department of Management Studies, Global Academy of Technology, Bangalore, India
Sushma Rawath

Department of MBA, Padmashree Institute of Management and Sciences, Bangalore, India
Madhumitha

Department of MBA, Surana College, Bangalore, India

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APA Style

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. (2022). A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences, 10(4), 229-236. https://doi.org/10.11648/j.ijefm.20221004.19

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ACS Style

Satheeshkumar Rangasamy; Vetrivel Thiyagarajan; Sampangi Gokula Krishnan; Sushma Rawath; Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int. J. Econ. Finance Manag. Sci. 2022, 10(4), 229-236. doi: 10.11648/j.ijefm.20221004.19

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AMA Style

Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int J Econ Finance Manag Sci. 2022;10(4):229-236. doi: 10.11648/j.ijefm.20221004.19

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@article{10.11648/j.ijefm.20221004.19,
  author = {Satheeshkumar Rangasamy and Vetrivel Thiyagarajan and Sampangi Gokula Krishnan and Sushma Rawath and Madhumitha},
  title = {A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {4},
  pages = {229-236},
  doi = {10.11648/j.ijefm.20221004.19},
  url = {https://doi.org/10.11648/j.ijefm.20221004.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221004.19},
  abstract = {E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India
AU  - Satheeshkumar Rangasamy
AU  - Vetrivel Thiyagarajan
AU  - Sampangi Gokula Krishnan
AU  - Sushma Rawath
AU  - Madhumitha
Y1  - 2022/08/24
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221004.19
DO  - 10.11648/j.ijefm.20221004.19
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 229
EP  - 236
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221004.19
AB  - E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.
VL  - 10
IS  - 4
ER  -

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