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Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo

Received: 23 January 2023    Accepted: 20 February 2023    Published: 27 June 2023
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Abstract

Over the years, social media has become an active technological tool in Nigeria. It is a news and communication channel that has made dissemination of information easy, with a snap of the finger on cellphones for her citizenry; especially among the technologically savvy youths. This paper investigated the influence of social media usage on the choice of career among students of Ajayi Crowther University, Oyo. It also discussed its implications on instructional media design / production, communication; school guidance and counselling. The paper adopted the use of descriptive survey research design approach. One hundred and fifty (150) questionnaires (37 online and 113 manual) of sixteen (16) items, were used to collect data from students across the nine (9) faculties in the citadel of learning. Data was analyzed using SPSS App / Percentages. Findings from the study revealed that students’ subscribed to the efficacy of social media on their studies (75.9%) than for fun (24.1%). It also revealed that students’ confessed social media as the major influence of their chosen carrier (67.2%), while 32.8% disagreed. The study therefore concluded that the irresistible usage of social media among students (youth) has significantly contributed to their academic development.

Published in American Journal of Education and Information Technology (Volume 7, Issue 1)
DOI 10.11648/j.ajeit.20230701.17
Page(s) 45-50
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Social Media, Career Choice, Students, Tertiary Education

References
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[3] Imade, I., Elogie, B. & Ikenwe H. (2016). Influence of social media network usage and addiction on self-perception of undergraduate students at University of Ibadan, Nigeria. British Journal of Education Society and Beavioural Science, 12 (1), 1-9. DOI: 10.9734/BJESBS/2016/19040.
[4] Jensen, K. B. (2010). Media convergence: The three degrees of network, mass and interpersonal communication. London, England: Routledge.
[5] Kuppuswany, A., Sunitha, M. & Narayan, P. B. (2014). The impact of social networking websites on the education of youth. Retrieved 25 September, 2014 from http: //www.igi.global.com/article/impact-social-networking-websites-education/43067./
[6] Lawrence, F. A., Joshua, B. A. & Oladeji, B. (2019). Influence of social media on communication skills and academic performance of business education students in Colleges of Education in SouthWest, Nigeria. European-American Journals. UK, 57-69.
[7] Lomborg, S. (2014). Social Media-Social Genres: Making sense of the ordinary. London, England: Routeledge.
[8] Mingle, J. & Adams, M. (2015). Social media network participation and academic performance in senior high schools in Ghana. Library, Philosophy and Practice Journal, 2 (6), 1286-1292.
[9] Moon, A. L. (2011). Impact of Facebook on undergraduates’ academic performance: Implications for educational leaders. A Ph.D. thesis submitted to Michigan University.
[10] Promnitz-Hayashi, L. (2011). A learning success story using Facebook studies in self-access. Learning Journal, 2 (4), 309-316.
[11] Purcell, K., Buchanan, B. & Friedrich, W. (2013). The impact of digital tools on student writing and how it is taught in schools. Retrieved 16 July, 2013; from http://pewinternet.org/Report/2013/Teachers-technology-and-writing.aspx
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Cite This Article
  • APA Style

    Gbenga Olaniyi Efunwole, Emmanuel Olugbenga Sijuwade. (2023). Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo. American Journal of Education and Information Technology, 7(1), 45-50. https://doi.org/10.11648/j.ajeit.20230701.17

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    ACS Style

    Gbenga Olaniyi Efunwole; Emmanuel Olugbenga Sijuwade. Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo. Am. J. Educ. Inf. Technol. 2023, 7(1), 45-50. doi: 10.11648/j.ajeit.20230701.17

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    AMA Style

    Gbenga Olaniyi Efunwole, Emmanuel Olugbenga Sijuwade. Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo. Am J Educ Inf Technol. 2023;7(1):45-50. doi: 10.11648/j.ajeit.20230701.17

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  • @article{10.11648/j.ajeit.20230701.17,
      author = {Gbenga Olaniyi Efunwole and Emmanuel Olugbenga Sijuwade},
      title = {Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo},
      journal = {American Journal of Education and Information Technology},
      volume = {7},
      number = {1},
      pages = {45-50},
      doi = {10.11648/j.ajeit.20230701.17},
      url = {https://doi.org/10.11648/j.ajeit.20230701.17},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajeit.20230701.17},
      abstract = {Over the years, social media has become an active technological tool in Nigeria. It is a news and communication channel that has made dissemination of information easy, with a snap of the finger on cellphones for her citizenry; especially among the technologically savvy youths. This paper investigated the influence of social media usage on the choice of career among students of Ajayi Crowther University, Oyo. It also discussed its implications on instructional media design / production, communication; school guidance and counselling. The paper adopted the use of descriptive survey research design approach. One hundred and fifty (150) questionnaires (37 online and 113 manual) of sixteen (16) items, were used to collect data from students across the nine (9) faculties in the citadel of learning. Data was analyzed using SPSS App / Percentages. Findings from the study revealed that students’ subscribed to the efficacy of social media on their studies (75.9%) than for fun (24.1%). It also revealed that students’ confessed social media as the major influence of their chosen carrier (67.2%), while 32.8% disagreed. The study therefore concluded that the irresistible usage of social media among students (youth) has significantly contributed to their academic development.},
     year = {2023}
    }
    

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  • TY  - JOUR
    T1  - Social Media as Determinant of Career Choice Among Students of Ajayi Crowther University, Oyo
    AU  - Gbenga Olaniyi Efunwole
    AU  - Emmanuel Olugbenga Sijuwade
    Y1  - 2023/06/27
    PY  - 2023
    N1  - https://doi.org/10.11648/j.ajeit.20230701.17
    DO  - 10.11648/j.ajeit.20230701.17
    T2  - American Journal of Education and Information Technology
    JF  - American Journal of Education and Information Technology
    JO  - American Journal of Education and Information Technology
    SP  - 45
    EP  - 50
    PB  - Science Publishing Group
    SN  - 2994-712X
    UR  - https://doi.org/10.11648/j.ajeit.20230701.17
    AB  - Over the years, social media has become an active technological tool in Nigeria. It is a news and communication channel that has made dissemination of information easy, with a snap of the finger on cellphones for her citizenry; especially among the technologically savvy youths. This paper investigated the influence of social media usage on the choice of career among students of Ajayi Crowther University, Oyo. It also discussed its implications on instructional media design / production, communication; school guidance and counselling. The paper adopted the use of descriptive survey research design approach. One hundred and fifty (150) questionnaires (37 online and 113 manual) of sixteen (16) items, were used to collect data from students across the nine (9) faculties in the citadel of learning. Data was analyzed using SPSS App / Percentages. Findings from the study revealed that students’ subscribed to the efficacy of social media on their studies (75.9%) than for fun (24.1%). It also revealed that students’ confessed social media as the major influence of their chosen carrier (67.2%), while 32.8% disagreed. The study therefore concluded that the irresistible usage of social media among students (youth) has significantly contributed to their academic development.
    VL  - 7
    IS  - 1
    ER  - 

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Author Information
  • Department of Educational Technology and Science Education, Ajayi Crowther University, Oyo, Nigeria

  • Department of Communication and Media Studies, Ajayi Crowther University, Oyo, Nigeria

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