| Peer-Reviewed

Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway

Received: 9 July 2021    Accepted: 19 July 2021    Published: 6 August 2021
Views:       Downloads:
Abstract

In developing country like Bangladesh, service quality improvement in public transportation is essential. That is why; we need strategic planning & adopting a quality management system for improving it. From the bus passengers viewpoints the public bus performance evaluate here. This paper deals with the quality improvement of the public transport system with take into consideration of the principal variables that dominance the perceived quality by users. Investigate factors that are affecting passengers perceived bus performance through an Ordered Probit Model (OPM). Take advantage of the Ordered Probt Model, data is analysed based on 297 samples raised from visibility survey with bus passengers during service testing period in Pabna to Dhaka route. The results of the study indicate that 79.79% of the respondents were male; 39.70% were aged between 20-29 years, 45.10% respondent indicated level of service as good; 50.50% respondent indicated level of service as moderate; and only 1% respondent indicated level of service of transit bus as bad. The Model (OPM) represent the quality appraisement process founded on a group of predefined variables. These variables choice is essential since they are used to explain the selection process to be modeled. In addition, the results revealed that punctuality & reliability, Seat comfort, noise level, physical appearance, frequency of bus service, seat availability and female harassment have a significant relationship with passengers satisfaction because they have a P-value smaller than α = 0.10 as the significant level is at 10% and Z-value is greater than 1.64. Attempts to improve on service quality to influence passenger’s satisfaction should be directed at those variables. The administration of Pabna city will be benefited from this strategies result consist of useful information to ensure the sustainability of the public transport system.

Published in American Journal of Traffic and Transportation Engineering (Volume 6, Issue 4)
DOI 10.11648/j.ajtte.20210604.12
Page(s) 116-127
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Public Transportation, Ordered Probit Model, Customer Satisfaction, Variables Service Quality

References
[1] Abdel-Aty, M. A. (2001). Using ordered probit model to study the effect of ATIS on transit ridership. Transportation Research C, 9, pp. 265-277.
[2] AVINERI, E. (2004). A Cumulative Prospect Theory Approach to Passengers Behavior Modeling: Waiting Time Paradox Revisited. Journal of Intelligent Transportation Systems, 8 (4), 195-204. Doi: 10.1080/15472450490523856.
[3] De Oña, J., De Oña, R., &Calvo, F. J. (2012). A classification tree approach to identify key factors of transit service quality. Expert Systems with Applications, 39 (12), 11164-11171. doi: 10.1016/j.eswa.2012.03.037.
[4] De Oña, J., De Oña, R., Eboli, L., &Mazzulla, G. (2013). Perceived service quality in bus transit service: A structural equation approach. Transport Policy, 29, 219-226. doi: 10.1016/j.tranpol.2013.07.001.
[5] Diana, M. (2012). Measuring the satisfaction of multimodal travelers for local transit services in different urban contexts. Transportation Research Part A: Policy and Practice, 46 (1), 1-11. doi: 10.1016/j.tra.2011.09.018.
[6] C., Dhingra. (2011). Measuring Public Transport Performance: Lessons for Developing Cities. Sustainable Urban Transport Technical Document. Retrieved from http://www.bmz.de/
[7] Eboli, L., & Mazzulla, G. (2007). Service Quality Attributes Affecting Customer Satisfaction for Bus Transit. Journal of Public Transportation, 10 (3), 21-34. doi: 10.5038/2375-0901.10.3.2
[8] Eung, N., &Choocharukul, K. (2018). Modeling Frequency of Using Informal Public Transport and Public Bus: A Case Study in Phnom Penh, Cambodia. Engineering Journal, 22 (3), 109-122. doi: 10.4186/ej.2018.22.3.109.
[9] F. W., Panjaitan. (September 2016). Understanding Intermediate Public Transport (IPT) as the Mode of Choice in Jakarta, Indonesia. 1-91. Retrieved from hdl.handle.net/2105/42304.
[10] Hashim, R., Mohamad, S., Haron, S., Hassan, F., Hassan, N., & Kasa, A. (2013). Student satisfaction with the campus bus services at UiTM Shah Alam, Malaysia. 2013 IEEE Business Engineering and Industrial Applications Colloquium (BEIAC). doi: 10.1109/beiac.2013.6560227.
[11] Horsu, E. H. & Yeboah, S. T. (2019). Influence of Service Quality on Customer Satisfaction: A Study of Minicab Taxi Services in Cape Coast, Ghana. 3. 1451-1464.
[12] Islam, Md & Hasan, Md. Mehrab & Das, Prasanjit & Rahman, Farzana. (2018). ASSESSING BUS SERVICE QUALITY BASED ON PUBLIC PERCEPTION: A CASE STUDY IN CHITTAGONG CITY.
[13] Joewono, T. B., & Kubota, H. (2007). User satisfaction with paratransit in competition with motorization in Indonesia: anticipation of future implications. Transportation, 34 (3), 337-354. doi: 10.1007/s11116-007-9119-7.
[14] J. W., Park, R., Robertson, & Lung, C., Wu. (20 july 2004.). The effect of airline service quality on passengers’ behavioral intentions: A Korean case study. doi: https://doi.org/10.1016/j.jairtraman.2004.06.001
[15] L. L., Berry, A. P., Parasuraman, & V. A., Zeithaml. (january 1990). Five Imperatives for Improving Service Quality. Sloan Management Review 31 (4): 9–38.
[16] Marcucci E., (2011), Scelte di trasporto e modelli a scelta discreta, Collana Economia e Politica Industriale, Franco Angeli, Milano. ISBN 978-88-568-3172-6.
[17] Masud-Ul-Hasan, M., Rahman, M. H., &Rana, M. (2015). Identifying Service Quality Attributes and Measuring Customer Satisfaction of Dhaka-Pabna Route Public Bus Service. Asian Business Review, 5 (2), 72. doi: 10.18034/abr.v5i2.471.
[18] M. B., Adelman, & A. C., Ahuvia. (March 1995). Social Support in the Service Sector: The Antecedents, Processes, and Outcomes of Social Support in an Introductory Service, Volume 32 (Issue 3), 273-282. doi: https://doi.org/10.1016/0148-2963(94)00052-G
[19] M. D., Meyer, & E. J., Miller. (2001). urban travel and transportation system characteristics: A systems perspective. Urban Transportation Planning: A Decision-oriented Approach, McGraw-Hill series in transportation, 2nd ed, 89-178.
[20] M., Fortini. (2000). Linee guida metodologiche per rilevazioni statistiche. Nozioni Metodologiche Di Base E Pratiche Consigliate per Rilevazioni Statistiche Dirette O Basate Su Fonti Amministrative.
[21] Md. Masud-Ul-Hasan, Md. Hasebur Rahman &Masud Rana. (2015). Identifying Service Quality Attributes and Measuring Customer Satisfaction of Dhaka-Pabna Route Public Bus Service.
[22] Oliver, R. L. 2014. Satisfaction: A Behavioral Perspective on the Consumer. London, NY: Routledge. deOña, J., R. de Oña, and F. J. Calvo. 2012. “A Classification Tree Approach to Identify Key Factors of Transit Service Quality.” Expert Systems with Applications 39 (12): 11164–11171.
[23] Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49 (4), 41-50. doi: 10.1177/002224298504900403.
[24] Park, J., Robertson, R., & Wu, C. (2004). The effect of airline service quality on passengers’ behavioural intentions: a Korean case study. Journal of Air Transport Management, 10 (6), 435-439. doi: 10.1016/j.jairtraman.2004.06.001.
[25] Paulley, N., Balcombe, R., Mackett, R., Titheridge, H., Preston, J., Wardman, M. White, P. (2006). The demand for public transport: The effects of fares, quality of service, income and car ownership. Transport Policy, 13 (4), 295-306. doi: 10.1016/j.tranpol.2005.12.004.
[26] Radam, Iphan & H Kartadipura, Retna & Yuliana, Candra. (2014). Passengers’ Perception of Service Quality of Intercity Public Transport: A Banjarmasin Case Study. IOSR Journal of Mechanical and Civil Engineering. 11. 11-16. 10.9790/1684-11651116.
[27] V. K., PHUN, P., PHENG, & T., YAI. (December 26, 2015). Using Ordered Probit Modeling to Assess Perceived Bus Performance in Phnom Penh. doi: https://doi.org/10.11175/easts.11.1155
[28] Xiaokun (Cara) Wang & Kara M. Kockelman. (2009). APPLICATION OF THE DYNAMIC SPATIAL ORDERED PROBIT MODEL: PATTERNS OF OZONE CONCENTRATION IN AUSTIN, TEXAS.
[29] Kokku Randheer, Ahmed A. AL-Motawa, and Prince Vijay, (2011). Measuring Commuters’ Perception on Service Quality Using SERVQUAL in Public Transportation.
[30] Monticone and Bierlaire, (2011). Adjectives qualifying individuals’ perceptions impacting on transport mode preferences.
[31] Currie, Graham, Wallis, Ian. (2008). Effective ways to grow urban bus markets - a synthesis of evidence. Journal of Transport Geography, Volume 16, Issue 6, pp 419-429.
[32] Gable, G (1994). Integrating case study and survey research methods: an example in information systems. Eur J Inf Syst 3, 112–126 https://doi.org/10.1057/ejis.1994.12
Cite This Article
  • APA Style

    Md. Al-Amin, Md. Shaidul Islam, Md. Shakil Ahammed. (2021). Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway. American Journal of Traffic and Transportation Engineering, 6(4), 116-127. https://doi.org/10.11648/j.ajtte.20210604.12

    Copy | Download

    ACS Style

    Md. Al-Amin; Md. Shaidul Islam; Md. Shakil Ahammed. Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway. Am. J. Traffic Transp. Eng. 2021, 6(4), 116-127. doi: 10.11648/j.ajtte.20210604.12

    Copy | Download

    AMA Style

    Md. Al-Amin, Md. Shaidul Islam, Md. Shakil Ahammed. Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway. Am J Traffic Transp Eng. 2021;6(4):116-127. doi: 10.11648/j.ajtte.20210604.12

    Copy | Download

  • @article{10.11648/j.ajtte.20210604.12,
      author = {Md. Al-Amin and Md. Shaidul Islam and Md. Shakil Ahammed},
      title = {Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway},
      journal = {American Journal of Traffic and Transportation Engineering},
      volume = {6},
      number = {4},
      pages = {116-127},
      doi = {10.11648/j.ajtte.20210604.12},
      url = {https://doi.org/10.11648/j.ajtte.20210604.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtte.20210604.12},
      abstract = {In developing country like Bangladesh, service quality improvement in public transportation is essential. That is why; we need strategic planning & adopting a quality management system for improving it. From the bus passengers viewpoints the public bus performance evaluate here. This paper deals with the quality improvement of the public transport system with take into consideration of the principal variables that dominance the perceived quality by users. Investigate factors that are affecting passengers perceived bus performance through an Ordered Probit Model (OPM). Take advantage of the Ordered Probt Model, data is analysed based on 297 samples raised from visibility survey with bus passengers during service testing period in Pabna to Dhaka route. The results of the study indicate that 79.79% of the respondents were male; 39.70% were aged between 20-29 years, 45.10% respondent indicated level of service as good; 50.50% respondent indicated level of service as moderate; and only 1% respondent indicated level of service of transit bus as bad. The Model (OPM) represent the quality appraisement process founded on a group of predefined variables. These variables choice is essential since they are used to explain the selection process to be modeled. In addition, the results revealed that punctuality & reliability, Seat comfort, noise level, physical appearance, frequency of bus service, seat availability and female harassment have a significant relationship with passengers satisfaction because they have a P-value smaller than α = 0.10 as the significant level is at 10% and Z-value is greater than 1.64. Attempts to improve on service quality to influence passenger’s satisfaction should be directed at those variables. The administration of Pabna city will be benefited from this strategies result consist of useful information to ensure the sustainability of the public transport system.},
     year = {2021}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Service Quality Analysis of Intercity Bus Service of Pabna-Dhaka Highway
    AU  - Md. Al-Amin
    AU  - Md. Shaidul Islam
    AU  - Md. Shakil Ahammed
    Y1  - 2021/08/06
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ajtte.20210604.12
    DO  - 10.11648/j.ajtte.20210604.12
    T2  - American Journal of Traffic and Transportation Engineering
    JF  - American Journal of Traffic and Transportation Engineering
    JO  - American Journal of Traffic and Transportation Engineering
    SP  - 116
    EP  - 127
    PB  - Science Publishing Group
    SN  - 2578-8604
    UR  - https://doi.org/10.11648/j.ajtte.20210604.12
    AB  - In developing country like Bangladesh, service quality improvement in public transportation is essential. That is why; we need strategic planning & adopting a quality management system for improving it. From the bus passengers viewpoints the public bus performance evaluate here. This paper deals with the quality improvement of the public transport system with take into consideration of the principal variables that dominance the perceived quality by users. Investigate factors that are affecting passengers perceived bus performance through an Ordered Probit Model (OPM). Take advantage of the Ordered Probt Model, data is analysed based on 297 samples raised from visibility survey with bus passengers during service testing period in Pabna to Dhaka route. The results of the study indicate that 79.79% of the respondents were male; 39.70% were aged between 20-29 years, 45.10% respondent indicated level of service as good; 50.50% respondent indicated level of service as moderate; and only 1% respondent indicated level of service of transit bus as bad. The Model (OPM) represent the quality appraisement process founded on a group of predefined variables. These variables choice is essential since they are used to explain the selection process to be modeled. In addition, the results revealed that punctuality & reliability, Seat comfort, noise level, physical appearance, frequency of bus service, seat availability and female harassment have a significant relationship with passengers satisfaction because they have a P-value smaller than α = 0.10 as the significant level is at 10% and Z-value is greater than 1.64. Attempts to improve on service quality to influence passenger’s satisfaction should be directed at those variables. The administration of Pabna city will be benefited from this strategies result consist of useful information to ensure the sustainability of the public transport system.
    VL  - 6
    IS  - 4
    ER  - 

    Copy | Download

Author Information
  • Civil Engineering Department, Pabna University of Science & Technology, Pabna, Bangladesh

  • Civil Engineering Department, Pabna University of Science & Technology, Pabna, Bangladesh

  • Civil Engineering Department, Pabna University of Science & Technology, Pabna, Bangladesh

  • Sections