Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City

Agustinus Djokowidodo; Robik Anwar Dani

doi:doi:10.11648/j.ijla.20221002.11

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Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City

Agustinus Djokowidodo, Robik Anwar Dani

Published in International Journal of Literature and Arts (Volume 10, Issue 2)

Received: 2 February 2022 Accepted: 28 February 2022 Published: 9 March 2022

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Abstract

The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.

Published in	International Journal of Literature and Arts (Volume 10, Issue 2)
DOI	10.11648/j.ijla.20221002.11
Page(s)	68-73
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Communication, Utterance, The Utterance of Advertisements, Psychological Impact, Psychopragmatics

References

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[2]	Brown, Gillian dan George Yule. (1996). Analisis Wacana, translated by I. Soetikno. Jakarta: PT Gramedia Pustaka Utama.
[3]	Brown, H. Douglas. (2008). Prinsip Pembelajaran dan Pengajaran Bahasa. Translated by Noor Cholis dan Yusi Avianto Pareanom. Jakarta: United State of America’s Embassy in Jakarta.
[4]	Darma, Yoce Aliah. (2009). Analisis Wacana Kritis. Bandung: CV Yrama Widya.
[5]	Gee, James Paul. (1999). An Introduction to Discourse Analysis: Theory and Method. London: Routledge.
[6]	Kridalaksana, Harimurti. (2001). Kamus Lingusitik, edisi ketiga. Jakarta: PT Gramedia Pustaka Utama.
[7]	Leech, Geoffrey. (1993). Prinsip-prinsip Pragmatik, translated by M. D. D. Oka. Jakarta: UI Press.
[8]	Moelong, Lexy J. (2012). Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
[9]	Nunan, David. (1993). Discourse Analysis. London: Penguin Books Ltd.
[10]	Rohmadi, Muhammad. 2014. “Kajian Psikopragmatik pada Tindak Tutur Meminta Mas Yuma dan Mas Briliant pada Ranah Keluarga Yuma Perkasa Group” dalam Prosiding Seminar Nasional Prasasti.
[11]	Rustiati. (2008). “Implikatur”, the article in the Widya Warta Scientific Journal of the Widya Mandala Catholic University Madiun No. 02 Year XXXII/July 2008, p. 94-101.
[12]	Rustono. (1999). Pokok-Pokok Pragmatik. Semarang: CV IKIP Semarang Press.
[13]	Sauerland, Uli and Penka Stateva (ed). (2007). Presupposition and Implicature in Compositional Semantics. New York: Palgrave Macmillan.
[14]	Sudaryanto. 1993. Metode dan Aneka Teknik Analisis Bahasa. Yogyakarta: Duta Wacana University Press.
[15]	Thorson, Esther and Margaret Duffy. 2012. Advertising and Marketing Communication at Work, First Edition. Natorp Boulevard Mason, OH: South-Western.
[16]	Wijana, I Dewa Putu. 1996. Dasar-Dasar Pragmatik. Yogyakarta: Penerbit Andi.

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APA Style

Agustinus Djokowidodo, Robik Anwar Dani. (2022). Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. International Journal of Literature and Arts, 10(2), 68-73. https://doi.org/10.11648/j.ijla.20221002.11

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ACS Style

Agustinus Djokowidodo; Robik Anwar Dani. Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. Int. J. Lit. Arts 2022, 10(2), 68-73. doi: 10.11648/j.ijla.20221002.11

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Agustinus Djokowidodo, Robik Anwar Dani. Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. Int J Lit Arts. 2022;10(2):68-73. doi: 10.11648/j.ijla.20221002.11

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@article{10.11648/j.ijla.20221002.11,
  author = {Agustinus Djokowidodo and Robik Anwar Dani},
  title = {Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City},
  journal = {International Journal of Literature and Arts},
  volume = {10},
  number = {2},
  pages = {68-73},
  doi = {10.11648/j.ijla.20221002.11},
  url = {https://doi.org/10.11648/j.ijla.20221002.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20221002.11},
  abstract = {The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.},
 year = {2022}
}

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TY  - JOUR
T1  - Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City
AU  - Agustinus Djokowidodo
AU  - Robik Anwar Dani
Y1  - 2022/03/09
PY  - 2022
N1  - https://doi.org/10.11648/j.ijla.20221002.11
DO  - 10.11648/j.ijla.20221002.11
T2  - International Journal of Literature and Arts
JF  - International Journal of Literature and Arts
JO  - International Journal of Literature and Arts
SP  - 68
EP  - 73
PB  - Science Publishing Group
SN  - 2331-057X
UR  - https://doi.org/10.11648/j.ijla.20221002.11
AB  - The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.
VL  - 10
IS  - 2
ER  -

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Author Information

Agustinus Djokowidodo

Faculty of Teacher Training and Education, Widya Mandala Catholic University Surabaya Campus, Madiun City, Indonesia
Robik Anwar Dani

Faculty of Psychology, Widya Mandala Catholic University, Surabaya, Madiun City, Indonesia

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Agustinus Djokowidodo, Robik Anwar Dani. (2022). Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. International Journal of Literature and Arts, 10(2), 68-73. https://doi.org/10.11648/j.ijla.20221002.11

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ACS Style

Agustinus Djokowidodo; Robik Anwar Dani. Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. Int. J. Lit. Arts 2022, 10(2), 68-73. doi: 10.11648/j.ijla.20221002.11

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AMA Style

Agustinus Djokowidodo, Robik Anwar Dani. Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City. Int J Lit Arts. 2022;10(2):68-73. doi: 10.11648/j.ijla.20221002.11

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@article{10.11648/j.ijla.20221002.11,
  author = {Agustinus Djokowidodo and Robik Anwar Dani},
  title = {Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City},
  journal = {International Journal of Literature and Arts},
  volume = {10},
  number = {2},
  pages = {68-73},
  doi = {10.11648/j.ijla.20221002.11},
  url = {https://doi.org/10.11648/j.ijla.20221002.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijla.20221002.11},
  abstract = {The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Psycopragmatics in Advertising Discourse: Review on Concerning the Effect of Psychological on the Speaking Actions of High School Students in Madiun City
AU  - Agustinus Djokowidodo
AU  - Robik Anwar Dani
Y1  - 2022/03/09
PY  - 2022
N1  - https://doi.org/10.11648/j.ijla.20221002.11
DO  - 10.11648/j.ijla.20221002.11
T2  - International Journal of Literature and Arts
JF  - International Journal of Literature and Arts
JO  - International Journal of Literature and Arts
SP  - 68
EP  - 73
PB  - Science Publishing Group
SN  - 2331-057X
UR  - https://doi.org/10.11648/j.ijla.20221002.11
AB  - The sale of a product is expected to be as successful as possible so that it can provide a large profit. This can be done if the public knows the products offered by the companies that produce the products. To make the public know and understand, the company must communicate to inform the products offered. Speech in advertising discourse has a psychological impact on consumers and/ or potential consumers so that what is expected by producers is that the consumers or potential consumers are interested and they buy the product advertised. However, it does not only affect the interest of potential consumers or consumers but utterances in advertisements can also affect the form of speech acts of users of a product, especially high school students, who may be one of the potential consumers or only connoisseurs of advertising discourse. Theoretically, the objective that the researcher intends to achieve in this study is to obtain a deeper picture of psychopragmatics in discourse and utterance of advertisement that has a psychological impact on high school students in Madiun City. This study uses qualitative methods with interviews and open questionnaires as data collection tools. The analysis of data uses referential techniques with a distinction theory approach and is presented in descriptive techniques. From the data obtained, 52.8% indicated that the words in the advertisement were seen, mimicked, or muttered by students in the act of communication. If it is broken down in more detail, the words in the advertisement have more effect on female students (66.7%) than male students (33.3%). Based on the analysis, the results showed that the words in the advertising discourse had quite an effect on the psychological condition of the students in acting in the speech act. The advantage of this research is to add and enrich insight in the field of pragmatics, especially psychopragmatics; to add and enrich insight in the application of psychopragmatic language learning.
VL  - 10
IS  - 2
ER  -

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