American Journal of Theoretical and Applied Business

Submit a Manuscript

Publishing with us to make your research visible to the widest possible audience.

Propose a Special Issue

Building a community of authors and readers to discuss the latest research and develop new ideas.

Review on Constraints of Fruit Marketing in Ethiopia

The review aims at reviewing the organizations, linkages and lines of movements of fruit products to understand the major constraints of marketing functions and opportunities to improve fruit production and marketing. Most of the fruits produced in Ethiopia are consumed locally and are produced by small holder farmers. The major constraints of marketing include lack of markets to absorb the production, low price for the products, large number of middlemen in the marketing system, lack of marketing institutions safeguarding farmers' interest and rights over their marketable produces, lack of coordination among producers to increase their bargaining power, poor product handling and packaging, imperfect pricing system, lack of transparency in market information system mainly in the export market. Informal transaction prevails in the export system. There is a lack of standard for quality control and hence lack of discriminatory pricing system that accounts for quality and grades of the products. Due to the fact that the main aim of this paper is to review the constraints of fruit marketing in Ethiopia and specifically to review factors affecting fruit supply in Ethiopia and to review the organization, linkage and lines of movement of fruit products and production inputs. The most crucial ones are Building their business capacity and overcoming their constraints and capacitating them to use market information are important.

Constraints, Opportunities, Fruit Marketing, Ethiopia

APA Style

Haile Tamiru Urgessa. (2020). Review on Constraints of Fruit Marketing in Ethiopia. American Journal of Theoretical and Applied Business, 6(1), 6-12.

ACS Style

Haile Tamiru Urgessa. Review on Constraints of Fruit Marketing in Ethiopia. Am. J. Theor. Appl. Bus. 2020, 6(1), 6-12. doi: 10.11648/j.ajtab.20200601.12

AMA Style

Haile Tamiru Urgessa. Review on Constraints of Fruit Marketing in Ethiopia. Am J Theor Appl Bus. 2020;6(1):6-12. doi: 10.11648/j.ajtab.20200601.12

Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

1. Adugna etal, (2009). Analysis of fruit and vegetable market chains. Approval sheet, p 16.
2. BezabihEmana and Hadera Gebremedhin, (2007). Constraints and Opportunities of Horticulture.
3. CSA (Central Statistical Authority), 2009. Area and Production of Major Crops. SampleEnumeration Survey. Addis Ababa, Ethiopia.
4. FAO. (2003). The Market for Non Traditional Agricultural Exports Commodities and Trade Division, Food and Agriculture Organization. Rome.
5. Greenhalgh P. and Havis E., Natural Resources Institute, March 2005, FeasibilityStudy on Assistance to the Export Horticulture Sector in Ethiopia, United Kingdom.
6. IFAD (International Fund for Agricultural Development), 2003. Promoting Market Access for the Rural Poor in Order to Achieve the Millennium Development Goals. Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council. Rome, Italy.
7. Joonsten, F., (2007). Development Strategy for Export Oriented Horticulture in Ethiopia.
8. KahsayBerhe, YigzawDessalegn, YisheakBaredo, WorkuTeka, Hoestra, Dirk; and AzageTegegne, (2008). Smallholder Based Fruit Seedling Supply System for Sustainable Fruit Production in Ethiopia: Lessons from IPMS Experience, ILRI. Addis Ababa, Ethiopia.
9. Lumpkin, T. A., K., Weinberger and S. Moore, (2005). Increasing Income through Fruits and Vegetable Production: Opportunities and Challenges. Marrakech, Morocco. 10 p.
10. MoARD (Ministry of Agriculture and Rural Development), (2005). Vegetables and Fruits Production and Marketing Plan (Amharic Version), Ministry of Agriculture and Rural Development, Addis Ababa, Ethiopia.
11. Naamani, G., (2007). Developments in the Avocado World. California Avocado Society2007: 71-76, Tel-Aviv, Israel.
12. SeifuGebremariam, (2003). Status of Commercial Fruit Production in Ethiopia, Addis Ababa Ethiopia.
13. Sisay H, (2004). Fresh Fruit and Vegetables: Production and Market Study. Ethiopian Export Promotion Agency. Product Development Market Research Directorate Ethiopia.
14. World Bank Group, (2006). Ethiopia: Developing Competitive Value Chain http:/ 17.pdf Accessed on 17th, December. 2009.
15. World Bank, (2004). Poverty Reduction and Economic Management, Country Department for Ethiopia: Opportunities and Challenges for Developing High-value Agricultural exports in Ethiopia, Africa region, background report, April 9, 2004 Accessed on 03rdApril, 2004.
16. Yeshitela, TB. And T. Nessel, (2004). Characterization and Classification of Mango Ecotypes Grown in Eastern Hararghe (Ethiopia). Sarhad Journal of Agriculture, 19 (2): 179-180.
17. Yilma Tewodrose, (2009). United Nations Conference on Trade and Development.