Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services

Liu Jinhua; Gao Zhicai; Bao Wenli

doi:doi:10.11648/j.ajhr.20251306.18

Research Article |

| Peer-Reviewed

Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services

Liu Jinhua

, Gao Zhicai

, Bao Wenli^*

Published in American Journal of Health Research (Volume 13, Issue 6)

Received: 8 November 2025 Accepted: 24 November 2025 Published: 17 December 2025

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Abstract

Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.

Published in	American Journal of Health Research (Volume 13, Issue 6)
DOI	10.11648/j.ajhr.20251306.18
Page(s)	352-360
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Sports-Medicine Integration, Exercise Therapy, Tui Na, Community Health Services, Business Models, Feasibility Studies

References

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APA Style

Jinhua, L., Zhicai, G., Wenli, B. (2025). Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. American Journal of Health Research, 13(6), 352-360. https://doi.org/10.11648/j.ajhr.20251306.18

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ACS Style

Jinhua, L.; Zhicai, G.; Wenli, B. Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. Am. J. Health Res. 2025, 13(6), 352-360. doi: 10.11648/j.ajhr.20251306.18

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AMA Style

Jinhua L, Zhicai G, Wenli B. Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. Am J Health Res. 2025;13(6):352-360. doi: 10.11648/j.ajhr.20251306.18

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@article{10.11648/j.ajhr.20251306.18,
  author = {Liu Jinhua and Gao Zhicai and Bao Wenli},
  title = {Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services},
  journal = {American Journal of Health Research},
  volume = {13},
  number = {6},
  pages = {352-360},
  doi = {10.11648/j.ajhr.20251306.18},
  url = {https://doi.org/10.11648/j.ajhr.20251306.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajhr.20251306.18},
  abstract = {Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.},
 year = {2025}
}

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TY  - JOUR
T1  - Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services
AU  - Liu Jinhua
AU  - Gao Zhicai
AU  - Bao Wenli
Y1  - 2025/12/17
PY  - 2025
N1  - https://doi.org/10.11648/j.ajhr.20251306.18
DO  - 10.11648/j.ajhr.20251306.18
T2  - American Journal of Health Research
JF  - American Journal of Health Research
JO  - American Journal of Health Research
SP  - 352
EP  - 360
PB  - Science Publishing Group
SN  - 2330-8796
UR  - https://doi.org/10.11648/j.ajhr.20251306.18
AB  - Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.
VL  - 13
IS  - 6
ER  -

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Author Information

Liu Jinhua

School of Rehabilitation, Kunming Medical University, Kunming, China

Contact Email

http://orcid.org/0000-0002-1854-0799
Gao Zhicai

School of Electrical and Mechanical Engineering, Kunming Metallurgy College, Kunming, China

Contact Email

http://orcid.org/0009-0009-0918-6896
Bao Wenli

School of Rehabilitation, Kunming Medical University, Kunming, China

Contact Email

http://orcid.org/0000-0001-6044-2837

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APA Style

Jinhua, L., Zhicai, G., Wenli, B. (2025). Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. American Journal of Health Research, 13(6), 352-360. https://doi.org/10.11648/j.ajhr.20251306.18

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ACS Style

Jinhua, L.; Zhicai, G.; Wenli, B. Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. Am. J. Health Res. 2025, 13(6), 352-360. doi: 10.11648/j.ajhr.20251306.18

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AMA Style

Jinhua L, Zhicai G, Wenli B. Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services. Am J Health Res. 2025;13(6):352-360. doi: 10.11648/j.ajhr.20251306.18

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@article{10.11648/j.ajhr.20251306.18,
  author = {Liu Jinhua and Gao Zhicai and Bao Wenli},
  title = {Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services},
  journal = {American Journal of Health Research},
  volume = {13},
  number = {6},
  pages = {352-360},
  doi = {10.11648/j.ajhr.20251306.18},
  url = {https://doi.org/10.11648/j.ajhr.20251306.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajhr.20251306.18},
  abstract = {Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.},
 year = {2025}
}

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TY  - JOUR
T1  - Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services
AU  - Liu Jinhua
AU  - Gao Zhicai
AU  - Bao Wenli
Y1  - 2025/12/17
PY  - 2025
N1  - https://doi.org/10.11648/j.ajhr.20251306.18
DO  - 10.11648/j.ajhr.20251306.18
T2  - American Journal of Health Research
JF  - American Journal of Health Research
JO  - American Journal of Health Research
SP  - 352
EP  - 360
PB  - Science Publishing Group
SN  - 2330-8796
UR  - https://doi.org/10.11648/j.ajhr.20251306.18
AB  - Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.
VL  - 13
IS  - 6
ER  -

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