Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill

Tujuba Tamiru Ashetu; Sisay Demissie Geda

doi:doi:10.11648/j.ajtab.20261201.11

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Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill

Tujuba Tamiru Ashetu^*

, Sisay Demissie Geda

Published in American Journal of Theoretical and Applied Business (Volume 12, Issue 1)

Received: 5 December 2025 Accepted: 24 December 2025 Published: 19 January 2026

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Abstract

This research analyzes the effects of Corporate Social Responsibility (CSR) and Sustainable Environmental Practices on Business Sustainability at Kuriftu paper mill. Utilizing both descriptive and explanatory research approaches, the study gathered data from a target population of employees, managers, and the surrounding community, achieving a sample size of 538 through a census method. Data collection consisted of survey questionnaires and interviews, allowing for a comprehensive investigation of the relationships between CSR activities, sustainable environmental practices, and business sustainability. The findings reveal that economic, legal, philanthropic, and ethical responsibilities are significantly linked to business sustainability, with sustainable environmental practices identified as a crucial variable. Regression analysis indicates that, without the intermediate variable, 68.4% of the variance in business sustainability is explained by the independent variables (R² = 0.684). When the intermediate variable is introduced, this percentage increases to 74.1% (R² = 0.741). The study emphasizes that firms should enhance their focus on sustainable environmental practices to improve the effectiveness of their sustainability initiatives, highlighting the importance of integrating these practices into their CSR strategies for better outcomes.

Published in	American Journal of Theoretical and Applied Business (Volume 12, Issue 1)
DOI	10.11648/j.ajtab.20261201.11
Page(s)	1-14
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2026. Published by Science Publishing Group

Keywords

Corporate Social Responsibility, Business Sustainability, Profitability, Sustainable Environmental Practices

References

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APA Style

Ashetu, T. T., Geda, S. D. (2026). Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. American Journal of Theoretical and Applied Business, 12(1), 1-14. https://doi.org/10.11648/j.ajtab.20261201.11

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ACS Style

Ashetu, T. T.; Geda, S. D. Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. Am. J. Theor. Appl. Bus. 2026, 12(1), 1-14. doi: 10.11648/j.ajtab.20261201.11

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AMA Style

Ashetu TT, Geda SD. Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. Am J Theor Appl Bus. 2026;12(1):1-14. doi: 10.11648/j.ajtab.20261201.11

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@article{10.11648/j.ajtab.20261201.11,
  author = {Tujuba Tamiru Ashetu and Sisay Demissie Geda},
  title = {Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {12},
  number = {1},
  pages = {1-14},
  doi = {10.11648/j.ajtab.20261201.11},
  url = {https://doi.org/10.11648/j.ajtab.20261201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20261201.11},
  abstract = {This research analyzes the effects of Corporate Social Responsibility (CSR) and Sustainable Environmental Practices on Business Sustainability at Kuriftu paper mill. Utilizing both descriptive and explanatory research approaches, the study gathered data from a target population of employees, managers, and the surrounding community, achieving a sample size of 538 through a census method. Data collection consisted of survey questionnaires and interviews, allowing for a comprehensive investigation of the relationships between CSR activities, sustainable environmental practices, and business sustainability. The findings reveal that economic, legal, philanthropic, and ethical responsibilities are significantly linked to business sustainability, with sustainable environmental practices identified as a crucial variable. Regression analysis indicates that, without the intermediate variable, 68.4% of the variance in business sustainability is explained by the independent variables (R² = 0.684). When the intermediate variable is introduced, this percentage increases to 74.1% (R2 = 0.741). The study emphasizes that firms should enhance their focus on sustainable environmental practices to improve the effectiveness of their sustainability initiatives, highlighting the importance of integrating these practices into their CSR strategies for better outcomes.},
 year = {2026}
}

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TY  - JOUR
T1  - Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill
AU  - Tujuba Tamiru Ashetu
AU  - Sisay Demissie Geda
Y1  - 2026/01/19
PY  - 2026
N1  - https://doi.org/10.11648/j.ajtab.20261201.11
DO  - 10.11648/j.ajtab.20261201.11
T2  - American Journal of Theoretical and Applied Business
JF  - American Journal of Theoretical and Applied Business
JO  - American Journal of Theoretical and Applied Business
SP  - 1
EP  - 14
PB  - Science Publishing Group
SN  - 2469-7842
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AB  - This research analyzes the effects of Corporate Social Responsibility (CSR) and Sustainable Environmental Practices on Business Sustainability at Kuriftu paper mill. Utilizing both descriptive and explanatory research approaches, the study gathered data from a target population of employees, managers, and the surrounding community, achieving a sample size of 538 through a census method. Data collection consisted of survey questionnaires and interviews, allowing for a comprehensive investigation of the relationships between CSR activities, sustainable environmental practices, and business sustainability. The findings reveal that economic, legal, philanthropic, and ethical responsibilities are significantly linked to business sustainability, with sustainable environmental practices identified as a crucial variable. Regression analysis indicates that, without the intermediate variable, 68.4% of the variance in business sustainability is explained by the independent variables (R² = 0.684). When the intermediate variable is introduced, this percentage increases to 74.1% (R2 = 0.741). The study emphasizes that firms should enhance their focus on sustainable environmental practices to improve the effectiveness of their sustainability initiatives, highlighting the importance of integrating these practices into their CSR strategies for better outcomes.
VL  - 12
IS  - 1
ER  -

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Author Information

Tujuba Tamiru Ashetu

Chemical and Construction Inputs Industry Research and Development Center, Manufacturing Industry Development Institute, Addis Ababa, Ethiopia

Contact Email

http://orcid.org/0009-0007-6182-8919
Sisay Demissie Geda

Chemical and Construction Inputs Industry Research and Development Center, Manufacturing Industry Development Institute, Addis Ababa, Ethiopia

http://orcid.org/0009-0002-6932-9149

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APA Style

Ashetu, T. T., Geda, S. D. (2026). Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. American Journal of Theoretical and Applied Business, 12(1), 1-14. https://doi.org/10.11648/j.ajtab.20261201.11

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ACS Style

Ashetu, T. T.; Geda, S. D. Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. Am. J. Theor. Appl. Bus. 2026, 12(1), 1-14. doi: 10.11648/j.ajtab.20261201.11

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AMA Style

Ashetu TT, Geda SD. Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill. Am J Theor Appl Bus. 2026;12(1):1-14. doi: 10.11648/j.ajtab.20261201.11

Copy | Download

@article{10.11648/j.ajtab.20261201.11,
  author = {Tujuba Tamiru Ashetu and Sisay Demissie Geda},
  title = {Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill},
  journal = {American Journal of Theoretical and Applied Business},
  volume = {12},
  number = {1},
  pages = {1-14},
  doi = {10.11648/j.ajtab.20261201.11},
  url = {https://doi.org/10.11648/j.ajtab.20261201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtab.20261201.11},
  abstract = {This research analyzes the effects of Corporate Social Responsibility (CSR) and Sustainable Environmental Practices on Business Sustainability at Kuriftu paper mill. Utilizing both descriptive and explanatory research approaches, the study gathered data from a target population of employees, managers, and the surrounding community, achieving a sample size of 538 through a census method. Data collection consisted of survey questionnaires and interviews, allowing for a comprehensive investigation of the relationships between CSR activities, sustainable environmental practices, and business sustainability. The findings reveal that economic, legal, philanthropic, and ethical responsibilities are significantly linked to business sustainability, with sustainable environmental practices identified as a crucial variable. Regression analysis indicates that, without the intermediate variable, 68.4% of the variance in business sustainability is explained by the independent variables (R² = 0.684). When the intermediate variable is introduced, this percentage increases to 74.1% (R2 = 0.741). The study emphasizes that firms should enhance their focus on sustainable environmental practices to improve the effectiveness of their sustainability initiatives, highlighting the importance of integrating these practices into their CSR strategies for better outcomes.},
 year = {2026}
}

Copy | Download

TY  - JOUR
T1  - Effects of Corporate Social Responsibility and Sustainable Environmental Practices on Business Sustainability in Kuriftu Paper Mill
AU  - Tujuba Tamiru Ashetu
AU  - Sisay Demissie Geda
Y1  - 2026/01/19
PY  - 2026
N1  - https://doi.org/10.11648/j.ajtab.20261201.11
DO  - 10.11648/j.ajtab.20261201.11
T2  - American Journal of Theoretical and Applied Business
JF  - American Journal of Theoretical and Applied Business
JO  - American Journal of Theoretical and Applied Business
SP  - 1
EP  - 14
PB  - Science Publishing Group
SN  - 2469-7842
UR  - https://doi.org/10.11648/j.ajtab.20261201.11
AB  - This research analyzes the effects of Corporate Social Responsibility (CSR) and Sustainable Environmental Practices on Business Sustainability at Kuriftu paper mill. Utilizing both descriptive and explanatory research approaches, the study gathered data from a target population of employees, managers, and the surrounding community, achieving a sample size of 538 through a census method. Data collection consisted of survey questionnaires and interviews, allowing for a comprehensive investigation of the relationships between CSR activities, sustainable environmental practices, and business sustainability. The findings reveal that economic, legal, philanthropic, and ethical responsibilities are significantly linked to business sustainability, with sustainable environmental practices identified as a crucial variable. Regression analysis indicates that, without the intermediate variable, 68.4% of the variance in business sustainability is explained by the independent variables (R² = 0.684). When the intermediate variable is introduced, this percentage increases to 74.1% (R2 = 0.741). The study emphasizes that firms should enhance their focus on sustainable environmental practices to improve the effectiveness of their sustainability initiatives, highlighting the importance of integrating these practices into their CSR strategies for better outcomes.
VL  - 12
IS  - 1
ER  -

Copy | Download