The Innovative Marketing Strategies of MTN Cameroon
Francis Mbah Takwi,
Atingwa Corlence,
Vivian Neba Akosso,
Bejanga Sharon,
Kiven Cynthia
Issue:
Volume 6, Issue 2, June 2021
Pages:
16-20
Received:
29 September 2020
Accepted:
19 October 2020
Published:
3 June 2021
Abstract: A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer must not therefore make a right decision about the four marketing mis strategies which is the price the product place or distribution and the promotion. This strategies must be done to ensure that a product performs it objectives in the market. Mobile cellular networks have revolutionized the communication sector to the extent that mobile phones have become the most preferred method of communication across the globe. MTN Cameroon was the second mobile telephone company established in year 2000. It is a private institution and it enjoyed its existence without a major competitor till the Emergence of it competitors Orange and Nextel. However MTN have been involved is very serious market strategies outsmarting one another in the process. The difference in their market strategies could better explain such margins. This assertion would better be justified through an in-depth research on the marketing strategies of MTN Cameroon and the impact they have had on their company. MTN great market share and potential and equally its productivity in business all through this long period of time and comparative advantage over time and maintenance of this position as telecommunications leader can logically be attributed to the mind blowing marketing strategies that this company uses, its marketing strategy and equally the advertisement secures the market shares and hence one can logically conclude say from the analysis of our case study- MTN Cameroon that good marketing strategies and equally positive good practices ensures the performance of the company and hence success both in the short and long run alongside a greater market share and comparative advantage over all other.
Abstract: A successful marketing strategy must tell an organization where there will want to be on a long term basis that is why is is often said that marketing strategy is a continuous process. Marketing strategy is seen as the business logic in which a firm can achieve its performance in the business organization there is no activity where the marketer mus...
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Factors Hold Key to Job Satisfaction of the Human Resources: A Study on Titas Gas Transmission & Distribution Company Limited
Md Nazmul Huda,
Md Abdus Sabur,
Md Abu Sina,
Md Mizanoor Rahman
Issue:
Volume 6, Issue 2, June 2021
Pages:
21-28
Received:
5 July 2021
Accepted:
14 July 2021
Published:
22 July 2021
Abstract: Titas Gas Transmission and Distribution Company Limited is the largest gas distribution company in Bangladesh. A total numbers of employees 2100 have been working in this sector. To measure factors hold key to job satisfaction of the human resources of the company, a sample of 115 employees were selected from head office, Dhaka, Gazipur, Mymensingh, Narayanganj offices on a random purposive sampling basis and data were collected through closed end questionnaire from field study on offices. To ascertain job satisfaction, 13 factors like job security, salary, promotion, job status, working condition, supervision, award, relation, communication, duration, participation and training were chosen. Different types of statistical tools like descriptive statistics, regression analysis, factor analysis, Mann-Whitney U- Test and Kruskal Wallis Test were used for analyzing and interpreting data. The study revealed that low level salary holders were more dissatisfied. It is shown that higher level of pay holders was highly satisfied on autonomy, participation, location, training etc. The study further indicated that the employees of Dhaka and Narayanganj revealed in foremost facilities than that of other located areas. The study also identified three factors are Factor-1: Developed monetary based human resources facilities; Factor-2: Technologically advanced facilities based on working conditions; Factor-3: Satisfactory level of practicing autonomy to be the most influential that in fact reflect as key factors of job satisfaction of human resources of TGTDCL in Bangladesh. Management of the company should provide adequate facilities and allocated to the employees maintaining equity to ensure legal rights disregarding manipulations of outwards intervention that damages the congenial environment of the organizational environments and lead to dissatisfactions of the human resources.
Abstract: Titas Gas Transmission and Distribution Company Limited is the largest gas distribution company in Bangladesh. A total numbers of employees 2100 have been working in this sector. To measure factors hold key to job satisfaction of the human resources of the company, a sample of 115 employees were selected from head office, Dhaka, Gazipur, Mymensingh...
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